In the advanced marketing module the term “reach” refers to
a. the potential number of customers who would see the advertisement message. b. the potential number of customers that can be reached by the sales personnel. c. the number of times a message is repeated.
d. the primary segment towards which promotions will be targeted.
e. the fact that all segment respond similarly to each media type.

1 Answer

Answer :

a. the potential number of customers who would see the advertisement message

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