How to sell "security" technologies to banks, insurance companies or FinTechs (tips and tricks)?

How to sell "security" technologies to banks, insurance companies or FinTechs (tips and tricks)?
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Is the methodology to reach out to decision makers and interview/survey them? or simply glean insights from experienced insiders with knowledge of this process? Those seem like excellent questions, and you might have luck reaching the decision-makers via their security teams if you explain that you’re students working on a research project. Perhaps you can offer to help post/promote internship positions at your institution in exchange as a way to get your foot in the door? Another avenue might be trying to access industry databases of security hardware/software sales and run analyses on that to look for patterns such as seasonality or correlations with data breaches etc.?
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