The three major personal influences believed to affect the consumer buying decision process are 1. perception, motives, and attitudes 2. personality, learning and perception 3. demographic, situational and altitudes 4. situational, lifestyle and demographic 5. situational, perception and motives

The three major personal influences believed to affect
the consumer buying decision process are
1. perception, motives, and attitudes
2. personality, learning and perception
3. demographic, situational and altitudes
4. situational, lifestyle and demographic
5. situational, perception and motives
by

1 Answer

Answer :

situational, lifestyle and demographic
by

Related questions

The three major personal influences believed to affect the consumer buying decision process are: A)perception, motives, and attitudes. B)personality, learning, and perception. C)demographic, situational, and attitudes.D)situational, lifestyle, and demographic. E)situational, perception, and motives.

Description : The three major personal influences believed to affect the consumer buying decision process are: A)perception, motives, and attitudes. B)personality, learning, and perception. C)demographic, ... and attitudes. D)situational, lifestyle, and demographic. E)situational, perception, and motives.

Last Answer : D)situational, lifestyle, and demographic.

The three major categories of influences that are believed to influence the consumer buying decision process are personal, psychological, and 1. person-specific 2. social 3. demographic 4. situational 5. cultural

Description : The three major categories of influences that are believed to influence the consumer buying decision process are personal, psychological, and 1. person-specific 2. social 3. demographic 4. situational 5. cultural

Last Answer : social

The three major categories of influences that are believed to influence the consumer buying decision process are personal, psychological, and: A)person-specific B)social C)demographic D)situational E)cultural

Description : The three major categories of influences that are believed to influence the consumer buying decision process are personal, psychological, and: A)person-specific B)social C)demographic D)situational E)cultural

Last Answer : B)social

The three psychographic dimensions most commonly used in market segmentation are : 1. personality, perception and learning 2. personality, perception and behavior 3. motives, attitudes and lifestyles 4. personality, motives and lifestyles 5. none of these

Description : The three psychographic dimensions most commonly used in market segmentation are : 1. personality, perception and learning 2. personality, perception and behavior 3. motives, attitudes and lifestyles 4. personality, motives and lifestyles 5. none of these

Last Answer : personality, motives and lifestyles

Personality characteristics, perception, motives, ability, knowledge and attitudes: A)operate independently of environmental influences B)can be measured accurately by marketers C)are psychological forces that may influence consumers'behaviour D)are external forces that affect consumers' behaviour

Description : Personality characteristics, perception, motives, ability, knowledge and attitudes: A)operate independently of environmental influences B)can be measured accurately by marketers C)are psychological ... that may influence consumers'behaviour D)are external forces that affect consumers' behaviour

Last Answer : C)are psychological forces that may influence consumers'behaviour

The three psychographic dimensions most commonly used in market segmentation are: A)personality, perception and learning B)personality, perception and behaviour C)motives attitudes and lifestyles D)personality, motives and lifestyles

Description : The three psychographic dimensions most commonly used in market segmentation are: A)personality, perception and learning B)personality, perception and behaviour C)motives attitudes and lifestyles D)personality, motives and lifestyles

Last Answer : D)personality, motives and lifestyles

Which one of the following is considered a situational factor influencing the consumer buying decision process? A)Family B)Culture C)A raise in pay D)Personality E)Social class

Description : Which one of the following is considered a situational factor influencing the consumer buying decision process? A)Family B)Culture C)A raise in pay D)Personality E)Social class

Last Answer : C)A raise in pay

Perception is a three-step process that involves 1. motivation, personality and attitudes 2. collecting, eliminating and organizing information inputs 3. selecting, organizing and interpreting information inputs 4. anticipating, classifying and discarding information inputs 5. none of these

Description : Perception is a three-step process that involves 1. motivation, personality and attitudes 2. collecting, eliminating and organizing information inputs 3. selecting, organizing and interpreting information inputs 4. anticipating, classifying and discarding information inputs 5. none of these

Last Answer : selecting, organizing and interpreting information inputs

The three factors that influence the ethical decision -making process include A)individual factors, corporate culture, and peer influence. B)opportunity, personal moral philosophies, and situational variables. C)individual factors, organisational relationships, and opportunity. D)peer influences, personal moral philosophies, and opportunity.

Description : The three factors that influence the ethical decision-making process include A)individual factors, corporate culture, and peer influence. B)opportunity, personal moral philosophies, and ... relationships, and opportunity. D)peer influences, personal moral philosophies, and opportunity.

Last Answer : C)individual factors, organisational relationships, and opportunity.

The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic? A. Personal characteristics B. Psychological characteristics C. Behavioral characteristics D. Demographical characteristics

Description : The factors such as the buyer's age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer's decisions refers to ... Personal characteristics B. Psychological characteristics C. Behavioral characteristics D. Demographical characteristics

Last Answer : D. Demographical characteristics

A consumer's buying decisions are affected in part by the people around him or her. These people and the forces they exert on a buyer are called 1. motivational influences 2. social factors 3. roles 4. personality influences 5. cultural influences

Description : A consumer's buying decisions are affected in part by the people around him or her. These people and the forces they exert on a buyer are called 1. motivational influences 2. social factors 3. roles 4. personality influences 5. cultural influences

Last Answer : social factors

The major segmentation variables for consumer markets, refers to which of the following? A. Geographic, density, psychographic, behavioral B. Gender, demographic, psychographic, lifestyle C. Geographic, demographic, psychographic, behavioral D. None of the above

Description : The major segmentation variables for consumer markets, refers to which of the following? A. Geographic, density, psychographic, behavioral B. Gender, demographic, psychographic, lifestyle C. Geographic, demographic, psychographic, behavioral D. None of the above

Last Answer : C. Geographic, demographic, psychographic, behavioral

Perception is a three-step process that involves A)motivation, personality, and attitudes. B)collecting, eliminating, and organising information inputs. C)selecting, organising, and interpreting information inputs. D)anticipating, classifying, and discarding information inputs.

Description : Perception is a three-step process that involves A)motivation, personality, and attitudes. B)collecting, eliminating, and organising information inputs. C)selecting, organising, and interpreting information inputs. D)anticipating, classifying, and discarding information inputs.

Last Answer : C)selecting, organising, and interpreting information inputs.

The premise underlying geodemographic targeting is that people who ____________ also share demographic and lifestyle similarities 1. are in the same income category 2. reside in similar areas 3. are of the same age 4. are of the same gender 5. are of the same ethnic group

Description : The premise underlying geodemographic targeting is that people who ____________ also share demographic and lifestyle similarities 1. are in the same income category 2. reside in similar areas 3. are of the same age 4. are of the same gender 5. are of the same ethnic group

Last Answer : reside in similar areas

A depth interview is MOST likely to be used to: A)alter a buyer's attitudes toward a product. B)influence a buyer's perceptions of a product. C)discover a buyer's motives. D)increase a buyer's knowledge of a product. E)identify a buyer's personality.

Description : A depth interview is MOST likely to be used to: A)alter a buyer's attitudes toward a product. B)influence a buyer's perceptions of a product. C)discover a buyer's motives. D)increase a buyer's knowledge of a product. E)identify a buyer's personality.

Last Answer : C)discover a buyer's motives.

A study of the culture in different societies is called – a) Personality b) Authropoly c) Perception d) Attitudes

Description : A study of the culture in different societies is called – a) Personality b) Authropoly c) Perception d) Attitudes

Last Answer : a) Personality

Emotional and Rational buying motives can be differentiated on the bais of 1. Time in purchasing 2. Dominance 3. Nature of product 4. All the above 5. None of these

Description : Emotional and Rational buying motives can be differentiated on the bais of 1. Time in purchasing 2. Dominance 3. Nature of product 4. All the above 5. None of these

Last Answer : All the above

Emotional and Rational buying motives can be differentiated on the basis of 1. Time in purchasing 2. Dominance 3. nature of Product 4. All of the above 5. None of these

Description : Emotional and Rational buying motives can be differentiated on the basis of 1. Time in purchasing 2. Dominance 3. nature of Product 4. All of the above 5. None of these

Last Answer : All of the above

Consumer behavior, Perception is a process through which 1. a consumer make ultimate purchasing 2. a consumer is satisfied 3. a consumer's mind receives, organizes and interprets physical stimuli 4. both 1 and 3 5. none of these

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Last Answer : a consumer's mind receives, organizes and interprets physical stimuli

A buyer for Debenhams Department Store orders handbags from a certain supplier because the supplier allows the buyer to maintain the store's policy of thirty-day advance purchase notice. This is an example of __________ influence on the organisational buying decision process. A)environmental B)organisational C)interpersonal D)individual E)demographic

Description : A buyer for Debenhams Department Store orders handbags from a certain supplier because the supplier allows the buyer to maintain the store's policy of thirty-day advance purchase notice. This ... decision process. A)environmental B)organisational C)interpersonal D)individual E)demographic

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There are four major characteristics of personal selling. Which of the following is not one of these characteristics ? 1. Cost 2. Cultivation 3. Personality 4. Precision 5. Impact

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Which criteria should be adopted by a marketer for a brand extension decision ? 1. The fit 2. The Value perception 3. Competitive edge 4. All the above 5. None of these

Description : Which criteria should be adopted by a marketer for a brand extension decision ? 1. The fit 2. The Value perception 3. Competitive edge 4. All the above 5. None of these

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A change in an individual's behavior prompted by information and experience is called 1. learning 2. role selection 3. perception 4. inculturation 5. motivation

Description : A change in an individual's behavior prompted by information and experience is called 1. learning 2. role selection 3. perception 4. inculturation 5. motivation

Last Answer : learning

A consumer's buying decisions are affected in part by the people around him or her. These people and the forces they exert on a buyer are called A)motivational influences. B)social factors. C)roles. D)personality influences. E)cultural influences.

Description : A consumer's buying decisions are affected in part by the people around him or her. These people and the forces they exert on a buyer are called A)motivational influences. B)social factors. C)roles. D)personality influences. E)cultural influences.

Last Answer : B)social factors.

Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______. *  referencing needs of companies of different sizes  the status of the business in the purchase decision process  different feature stories appealing to different members  different navigation options appealing to different members

Description : Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______. *  referencing needs of companies of different sizes ... different feature stories appealing to different members  different navigation options appealing to different members

Last Answer :  the status of the business in the purchase decision process

A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. *  content referencing the needs of companies of different sizes  questions on a form inquiring about the status of the business in the purchase decision process  different feature stories appealing to different members of the audience  different navigation options appealing to different members of the audience

Description : A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. *  content ... different members of the audience  different navigation options appealing to different members of the audience

Last Answer :  questions on a form inquiring about the status of the business in the purchase decision process

A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. A. content referencing the needs of companies of different sizes B. questions on a form inquiring about the status of the business in the purchase decision processC. different feature stories appealing to different members of the audience D. different navigation options appealing to different members of the audience E. None of the above. Ans: B

Description : A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. A. content referencing the needs of ... options appealing to different members of the audience E. None of the above. Ans: B

Last Answer : B. questions on a form inquiring about the status of the business in the purchase decision process

Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______. A.referencing needs of companies of different sizes B.the status of the business in the purchase decision process C.different feature stories appealing to different members D.different navigation options appealing to different members Answer: B

Description : Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______. A.referencing needs of companies of different sizes B.the ... stories appealing to different members D.different navigation options appealing to different members Answer: B

Last Answer : B.the status of the business in the purchase decision proces

Which of the following is not a type of the learned motives? (a) Reflexes (b) Attitudes (c) Habits (d) Interest

Description : Which of the following is not a type of the learned motives? (a) Reflexes (b) Attitudes (c) Habits (d) Interest

Last Answer : (a) Reflexes

Attitude, once established Options: A) Generally continue to exist even if they do not provides satisfaction for one's motives B) Can be changed relatively easily by introducing logical proof of contrary view point’s C) Can be changed more effectively by intellectual appeal than by emotional appeal D) Are often maintained through selective perception

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Last Answer : D) Are often maintained through selective perception

Legitimate power is based on the subordinate‟s perception that the leader has a right to exercise influence because of the leader‟s (a) role or position within the organisation (b) ability to punish or reward (c) personal characteristics and personality (d) expertise and knowledge

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Last Answer : (a) role or position within the organisation 

The Kellys are on a family outing. As they approach Bellvue Zoo, a tyre on their car is punctured by a metal object on the road. Using the spare, they drive to the next petrol station, where they buy a new tyre. Here the buying process was affected by:A)cognitive dissonance B)a situational factor C)an internal search factor D)framing E)a cognitive factor

Description : The Kellys are on a family outing. As they approach Bellvue Zoo, a tyre on their car is punctured by a metal object on the road. Using the spare, they drive to the next petrol station, ... A)cognitive dissonance B)a situational factor C)an internal search factor D)framing E)a cognitive factor

Last Answer : B)a situational factor

Psychological forces that influence where a person purchases products on a regular basis are called : 1. convenience responses 2. patronage motives 3. shopping motives 4. pattern responses 5. routine decisions

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Hersey and Blanchard present a form of situational leadership based on the ___________ of the people the leader is attempting to influence. (a) Readiness ; (b) personality ; (c) intelligence ; (d) motivation

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Which of the following labels is not associated with a role of buying Decision Making Unit ? 1. Supplier 2. Gatekeeper 3. Decision Maker 4. User 5. None of these

Description : Which of the following labels is not associated with a role of buying Decision Making Unit ? 1. Supplier 2. Gatekeeper 3. Decision Maker 4. User 5. None of these

Last Answer : Gatekeeper

Dumping can be defined as 1. Throwing away consumer goods without destroying them 2. Buying industrial waste under sea 3. Throwing Radioactive waste in other countries 4. The sale of goods by a foreign supplier at a price below a native supplier's prices 5. None of these

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Last Answer : The sale of goods by a foreign supplier at a price below a native supplier's prices

The highly involved consumer buying behavior while perceiving significant differences between brands is called A. complex buoying behavior B. variety seeking buying behavior C. dissonance reducing buying behavior D. habitual buying behaviou

Description : The highly involved consumer buying behavior while perceiving significant differences between brands is called A. complex buoying behavior B. variety seeking buying behavior C. dissonance reducing buying behavior D. habitual buying behaviou

Last Answer : A. complex buoying behavior

________ behavior Highly involved consumer buying behavior while perceiving significant differences between brands A.complex behavior B.variety seeking behavior C.dissonance reducing behavior D.habitual behavior Answer: A

Description : ________ behavior Highly involved consumer buying behavior while perceiving significant differences between brands A.complex behavior B.variety seeking behavior C.dissonance reducing behavior D.habitual behavior Answer: A

Last Answer : A.complex behavior

One of the following is not included in market segmentation. ___________ 1. Geographic Segmentation 2. Demographic Segmentation 3. Sales Segmentation 4. Behavioral Segmentation 5. None of these

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The purchase of ___________ is least likely to be affected by demographic factors 1. a car 2. table salt 3. a computer for home use 4. fast food 5. low fat cheese

Description : The purchase of ___________ is least likely to be affected by demographic factors 1. a car 2. table salt 3. a computer for home use 4. fast food 5. low fat cheese

Last Answer : table salt

By offering Crest for Kids (attractive taste for children), Regular Crest for cavity control, and Tartar Control Crest toothpastes, Procter & Gamble is segmenting the market based on: A)benefits B)psychographics C)lifestyle D)demographics E)attitudes

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Last Answer : A)benefits

What are the steps in the buying funnel? A. Interest, consideration, buy, retention B. Awareness, shopping, learning, buying C. Awareness and interest, consideration, buy, retention D. Awareness, learn, buying, shopping

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Last Answer : C. Awareness and interest, consideration, buy, retention

Which factor is not included while building an audience persona for digital marketing purposes? 1. Demographic 2. Topographic 3. Psychographics 4. Techno graphic

Description : Which factor is not included while building an audience persona for digital marketing purposes? 1. Demographic 2. Topographic 3. Psychographics 4. Techno graphic

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You are considering the tone and style to adopt for the upcoming email marketing campaign. Choose the term below associated with segmentation, which refers to the social background and age profile of the target audience: Mark one answer: Geographic Relationship Demographic

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Last Answer : Demographic

Which of the following are Advantages of Online Advertising? A. No time or demographic constraints on delivering the online advertise B. Online advertising is promotional as well as informational C. It brings speedy outcomes D. All of the above

Description : Which of the following are Advantages of Online Advertising? A. No time or demographic constraints on delivering the online advertise B. Online advertising is promotional as well as informational C. It brings speedy outcomes D. All of the above

Last Answer : D. All of the above

A culture can be divided into subcultures according to A)personality characteristics. B)the motives that people have for their behaviour. C)geographic regions or human characteristics, such as age or ethnic background. D)geographic regions and income levels. E)the information to which consumers allow themselves to be exposed.

Description : A culture can be divided into subcultures according to A)personality characteristics. B)the motives that people have for their behaviour. C)geographic regions or human characteristics, such as age ... regions and income levels. E)the information to which consumers allow themselves to be exposed.

Last Answer : C)geographic regions or human characteristics, such as age or ethnic background

Which one of the following is an example of a customer in an organizational market ? 1. a homemaker who buys detergent 2. a consumer who hires a solicitor 3. a shop owner who buys pencils fo ruse in his shop 4. a plant manager who buys petrol for her personal car 5. none of these

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A consumer contest is an example of 1. personal selling 2. sales promotion 3. advertising 4. indirect selling 5. public relations

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Decision making in emergency situations requires primarily: a. Speed of reaction b. The distribution of tasks and crew coordination c. Strong situational awareness d. The whole crew to focus on the immediate problem

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Shopping in her local Spar, Jim sees a new diet cola. He picks up a six-pack to take home and try. This purchase is indicative of__________ decision making: A) low-involvement B) extensive C) internal set D) situational

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Last Answer : A) low-involvement