The three psychographic dimensions most commonly used in market segmentation are : 1. personality, perception and learning 2. personality, perception and behavior 3. motives, attitudes and lifestyles 4. personality, motives and lifestyles 5. none of these

The three psychographic dimensions most commonly
used in market segmentation are :
1. personality, perception and learning
2. personality, perception and behavior
3. motives, attitudes and lifestyles
4. personality, motives and lifestyles
5. none of these
by

1 Answer

Answer :

personality, motives and lifestyles
by

Related questions

The three psychographic dimensions most commonly used in market segmentation are: A)personality, perception and learning B)personality, perception and behaviour C)motives attitudes and lifestyles D)personality, motives and lifestyles

Description : The three psychographic dimensions most commonly used in market segmentation are: A)personality, perception and learning B)personality, perception and behaviour C)motives attitudes and lifestyles D)personality, motives and lifestyles

Last Answer : D)personality, motives and lifestyles

The three major personal influences believed to affect the consumer buying decision process are 1. perception, motives, and attitudes 2. personality, learning and perception 3. demographic, situational and altitudes 4. situational, lifestyle and demographic 5. situational, perception and motives

Description : The three major personal influences believed to affect the consumer buying decision process are 1. perception, motives, and attitudes 2. personality, learning and perception 3. demographic, ... and altitudes 4. situational, lifestyle and demographic 5. situational, perception and motives

Last Answer : situational, lifestyle and demographic

The three major personal influences believed to affect the consumer buying decision process are: A)perception, motives, and attitudes. B)personality, learning, and perception. C)demographic, situational, and attitudes.D)situational, lifestyle, and demographic. E)situational, perception, and motives.

Description : The three major personal influences believed to affect the consumer buying decision process are: A)perception, motives, and attitudes. B)personality, learning, and perception. C)demographic, ... and attitudes. D)situational, lifestyle, and demographic. E)situational, perception, and motives.

Last Answer : D)situational, lifestyle, and demographic.

Personality characteristics, perception, motives, ability, knowledge and attitudes: A)operate independently of environmental influences B)can be measured accurately by marketers C)are psychological forces that may influence consumers'behaviour D)are external forces that affect consumers' behaviour

Description : Personality characteristics, perception, motives, ability, knowledge and attitudes: A)operate independently of environmental influences B)can be measured accurately by marketers C)are psychological ... that may influence consumers'behaviour D)are external forces that affect consumers' behaviour

Last Answer : C)are psychological forces that may influence consumers'behaviour

Perception is a three-step process that involves 1. motivation, personality and attitudes 2. collecting, eliminating and organizing information inputs 3. selecting, organizing and interpreting information inputs 4. anticipating, classifying and discarding information inputs 5. none of these

Description : Perception is a three-step process that involves 1. motivation, personality and attitudes 2. collecting, eliminating and organizing information inputs 3. selecting, organizing and interpreting information inputs 4. anticipating, classifying and discarding information inputs 5. none of these

Last Answer : selecting, organizing and interpreting information inputs

A change in an individual's behavior prompted by information and experience is called 1. learning 2. role selection 3. perception 4. inculturation 5. motivation

Description : A change in an individual's behavior prompted by information and experience is called 1. learning 2. role selection 3. perception 4. inculturation 5. motivation

Last Answer : learning

A depth interview is MOST likely to be used to: A)alter a buyer's attitudes toward a product. B)influence a buyer's perceptions of a product. C)discover a buyer's motives. D)increase a buyer's knowledge of a product. E)identify a buyer's personality.

Description : A depth interview is MOST likely to be used to: A)alter a buyer's attitudes toward a product. B)influence a buyer's perceptions of a product. C)discover a buyer's motives. D)increase a buyer's knowledge of a product. E)identify a buyer's personality.

Last Answer : C)discover a buyer's motives.

Perception is a three-step process that involves A)motivation, personality, and attitudes. B)collecting, eliminating, and organising information inputs. C)selecting, organising, and interpreting information inputs. D)anticipating, classifying, and discarding information inputs.

Description : Perception is a three-step process that involves A)motivation, personality, and attitudes. B)collecting, eliminating, and organising information inputs. C)selecting, organising, and interpreting information inputs. D)anticipating, classifying, and discarding information inputs.

Last Answer : C)selecting, organising, and interpreting information inputs.

13. What would be a good way to segment your data?A. Segment your primary geographic market B. Segment based on Acquisition / Behavior / Conversion dimensions C. Segment based on Recency, Frequency, and Monetary Value D. All of the above

Description : 13. What would be a good way to segment your data? A. Segment your primary geographic market B. Segment based on Acquisition / Behavior / Conversion dimensions C. Segment based on Recency, Frequency, and Monetary Value D. All of the above

Last Answer : D. All of the above

A study of the culture in different societies is called – a) Personality b) Authropoly c) Perception d) Attitudes

Description : A study of the culture in different societies is called – a) Personality b) Authropoly c) Perception d) Attitudes

Last Answer : a) Personality

Marketing chewable vitamins for children and a different version for adults is an example of A. Geographic segmentation B. Psychographic segmentation C. Regional segmentation D. Age and life-cycle segmentation

Description : Marketing chewable vitamins for children and a different version for adults is an example of A. Geographic segmentation B. Psychographic segmentation C. Regional segmentation D. Age and life-cycle segmentation

Last Answer : D. Age and life-cycle segmentation

Targeting affluent customers with luxurious goods is an example of A. Geographic segmentation B. Income segmentation C. Psychographic segmentation D. Behavioral segmentation

Description : Targeting affluent customers with luxurious goods is an example of A. Geographic segmentation B. Income segmentation C. Psychographic segmentation D. Behavioral segmentation

Last Answer : D. Behavioral segmentation

The major segmentation variables for consumer markets, refers to which of the following? A. Geographic, density, psychographic, behavioral B. Gender, demographic, psychographic, lifestyle C. Geographic, demographic, psychographic, behavioral D. None of the above

Description : The major segmentation variables for consumer markets, refers to which of the following? A. Geographic, density, psychographic, behavioral B. Gender, demographic, psychographic, lifestyle C. Geographic, demographic, psychographic, behavioral D. None of the above

Last Answer : C. Geographic, demographic, psychographic, behavioral

Zerex markets its radiator liquid as a coolant in Southern Europe and as an antifreeze in Northern Europe. Which of the following segmentation variables is in use here? A)Demographic B)Psychographic C)Geographic D)Life cycle E)Product use

Description : Zerex markets its radiator liquid as a coolant in Southern Europe and as an antifreeze in Northern Europe. Which of the following segmentation variables is in use here? A)Demographic B)Psychographic C)Geographic D)Life cycle E)Product use

Last Answer : C)Geographic

McDonald's uses a segmentation strategy for its sandwiches based on characteristics such as age, gender and income. It is using which group of segmentation variables? A)Demographic B)Psychographic C)Geographic D)Education E)Product related

Description : McDonald's uses a segmentation strategy for its sandwiches based on characteristics such as age, gender and income. It is using which group of segmentation variables? A)Demographic B)Psychographic C)Geographic D)Education E)Product related

Last Answer : A)Demographic

Gillette was the first marketer of disposable razors to offer a product specifically designed for women. This is an example of segmentation using _______ variables: A)Demographic B)Psychographic C)Geographic D)Family life cycle E)Product use

Description : Gillette was the first marketer of disposable razors to offer a product specifically designed for women. This is an example of segmentation using _______ variables: A)Demographic B)Psychographic C)Geographic D)Family life cycle E)Product use

Last Answer : A)Demographic

Consumer behavior, Perception is a process through which 1. a consumer make ultimate purchasing 2. a consumer is satisfied 3. a consumer's mind receives, organizes and interprets physical stimuli 4. both 1 and 3 5. none of these

Description : Consumer behavior, Perception is a process through which 1. a consumer make ultimate purchasing 2. a consumer is satisfied 3. a consumer's mind receives, organizes and interprets physical stimuli 4. both 1 and 3 5. none of these

Last Answer : a consumer's mind receives, organizes and interprets physical stimuli

…………is the dynamic organization within the individual that determine his unique adjustment to the environment (a) Perception ; (b) Attitude ; (c) Behavior ; (d) Personality

Description : …………is the dynamic organization within the individual that determine his unique adjustment to the environment (a) Perception ; (b) Attitude ; (c) Behavior ; (d) Personality

Last Answer : ; (d) Personality

If marketing is done effectively which of the following is not required ? 1. Advertisement 2. Publicity 3. Market Research 4. Market Segmentation 5. None of these

Description : If marketing is done effectively which of the following is not required ? 1. Advertisement 2. Publicity 3. Market Research 4. Market Segmentation 5. None of these

Last Answer : Publicity

One of the following is not included in market segmentation. ___________ 1. Geographic Segmentation 2. Demographic Segmentation 3. Sales Segmentation 4. Behavioral Segmentation 5. None of these

Description : One of the following is not included in market segmentation. ___________ 1. Geographic Segmentation 2. Demographic Segmentation 3. Sales Segmentation 4. Behavioral Segmentation 5. None of these

Last Answer : Sales Segmentation

If marketing is done effectively which of the following is not requried ? 1. Advertisement 2. Publicity 3. Market Research 4. Market Segmentation 5. None of these

Description : If marketing is done effectively which of the following is not requried ? 1. Advertisement 2. Publicity 3. Market Research 4. Market Segmentation 5. None of these

Last Answer : Publicity

Market __________ is the process of identifying groups of customers with basically similar wants, needs, preferences of buying behaviors. 1. Development 2. Positioning 3. Segmentation 4. Targeting 5. None of these

Description : Market __________ is the process of identifying groups of customers with basically similar wants, needs, preferences of buying behaviors. 1. Development 2. Positioning 3. Segmentation 4. Targeting 5. None of these

Last Answer : Segmentation

The two approaches to identify a target market are the 1. total market and undifferentiated approaches 2. product differentiation and customer differentiation approaches 3. multisegment and concentration approaches 4. total market and market segmentation approaches 5. none of these

Description : The two approaches to identify a target market are the 1. total market and undifferentiated approaches 2. product differentiation and customer differentiation approaches 3. multisegment and concentration approaches 4. total market and market segmentation approaches 5. none of these

Last Answer : total market and market segmentation approaches

Market Segmentation helps in _____________ 1. Identifying the target group 2. Focused marketing 3. A strategy of DSAs 4. All of these 5. None of these

Description : Market Segmentation helps in _____________ 1. Identifying the target group 2. Focused marketing 3. A strategy of DSAs 4. All of these 5. None of these

Last Answer : All of these

Which of the following Banks in India is known to be the first Indian bank to adopt the concept of market segmentation ? 1. Punjab National Bank 2. State Bank of India 3. ICICI Bank 4. Bank of Barod5. Canara Bank

Description : Which of the following Banks in India is known to be the first Indian bank to adopt the concept of market segmentation ? 1. Punjab National Bank 2. State Bank of India 3. ICICI Bank 4. Bank of Barod 5. Canara Bank

Last Answer : State Bank of India

Which of the following is not a type of the learned motives? (a) Reflexes (b) Attitudes (c) Habits (d) Interest

Description : Which of the following is not a type of the learned motives? (a) Reflexes (b) Attitudes (c) Habits (d) Interest

Last Answer : (a) Reflexes

The psychographic variable that includes numerous characteristics related to people's activities, interests and opinions is: A)motive B)social class C)personality D)family life cycle E)lifestyle

Description : The psychographic variable that includes numerous characteristics related to people's activities, interests and opinions is: A)motive B)social class C)personality D)family life cycle E)lifestyle

Last Answer : E)lifestyle

Attitude, once established Options: A) Generally continue to exist even if they do not provides satisfaction for one's motives B) Can be changed relatively easily by introducing logical proof of contrary view point’s C) Can be changed more effectively by intellectual appeal than by emotional appeal D) Are often maintained through selective perception

Description : Attitude, once established Options: A) Generally continue to exist even if they do not provides satisfaction for one's motives B) Can be changed relatively easily by introducing ... effectively by intellectual appeal than by emotional appeal D) Are often maintained through selective perception

Last Answer : D) Are often maintained through selective perception

Emotional and Rational buying motives can be differentiated on the bais of 1. Time in purchasing 2. Dominance 3. Nature of product 4. All the above 5. None of these

Description : Emotional and Rational buying motives can be differentiated on the bais of 1. Time in purchasing 2. Dominance 3. Nature of product 4. All the above 5. None of these

Last Answer : All the above

Psychological forces that influence where a person purchases products on a regular basis are called : 1. convenience responses 2. patronage motives 3. shopping motives 4. pattern responses 5. routine decisions

Description : Psychological forces that influence where a person purchases products on a regular basis are called : 1. convenience responses 2. patronage motives 3. shopping motives 4. pattern responses 5. routine decisions

Last Answer : patronage motives

Emotional and Rational buying motives can be differentiated on the basis of 1. Time in purchasing 2. Dominance 3. nature of Product 4. All of the above 5. None of these

Description : Emotional and Rational buying motives can be differentiated on the basis of 1. Time in purchasing 2. Dominance 3. nature of Product 4. All of the above 5. None of these

Last Answer : All of the above

Which one of the following describes the three main elements of data management in email marketing? Mark one answer: Subscriber Capture, Maintenance, Segmentation Subscriber Contact, Maintenance, Differentiation Maintenance, Segmentation, Subscription Service Management, Segmentation, SubscriberCapture

Description : Which one of the following describes the three main elements of data management in email marketing? Mark one answer: Subscriber Capture, Maintenance, Segmentation ... Maintenance, Differentiation Maintenance, Segmentation, Subscription Service Management, Segmentation, SubscriberCapture

Last Answer : Subscriber Capture, Maintenance, Segmentation

A culture can be divided into subcultures according to A)personality characteristics. B)the motives that people have for their behaviour. C)geographic regions or human characteristics, such as age or ethnic background. D)geographic regions and income levels. E)the information to which consumers allow themselves to be exposed.

Description : A culture can be divided into subcultures according to A)personality characteristics. B)the motives that people have for their behaviour. C)geographic regions or human characteristics, such as age ... regions and income levels. E)the information to which consumers allow themselves to be exposed.

Last Answer : C)geographic regions or human characteristics, such as age or ethnic background

Temporarily pricing below the list price in order to increase short 'run sales is known as _______ ? 1. Promotional pricing 2. Segmentation pricing 3. Bundle pricing 4. Product line pricing 5. None of these

Description : Temporarily pricing below the list price in order to increase short 'run sales is known as _______ ? 1. Promotional pricing 2. Segmentation pricing 3. Bundle pricing 4. Product line pricing 5. None of these

Last Answer : Promotional pricing

A firm with limited resources can compete with much larger organization by : 1. concentrating its efforts on a single segment 2. using a multi-segment targeting strategy 3. using a geographical segmentation variable 4. using multivaluable segmentation 5. concentrating its efforts on the total population

Description : A firm with limited resources can compete with much larger organization by : 1. concentrating its efforts on a single segment 2. using a multi-segment targeting strategy 3. ... segmentation variable 4. using multivaluable segmentation 5. concentrating its efforts on the total population

Last Answer : concentrating its efforts on a single segment

To ensure the effectiveness of segmentation, the segments should be measurable, substantial, accessible, and : 1. precise 2. stable 3. economic 4. reachable 5. none of these

Description : To ensure the effectiveness of segmentation, the segments should be measurable, substantial, accessible, and : 1. precise 2. stable 3. economic 4. reachable 5. none of these

Last Answer : stable

British Steel provides steel to various manufacturers in Britain. British Steel would most likely segment markets based on which one of the following variables: A)Demographic B)Psychographic C)Type of organisation D)Socio-economic E)Market density

Description : British Steel provides steel to various manufacturers in Britain. British Steel would most likely segment markets based on which one of the following variables: A)Demographic B)Psychographic C)Type of organisation D)Socio-economic E)Market density

Last Answer : C)Type of organisation

You are considering the tone and style to adopt for the upcoming email marketing campaign. Choose the term below associated with segmentation, which refers to the social background and age profile of the target audience: Mark one answer: Geographic Relationship Demographic

Description : You are considering the tone and style to adopt for the upcoming email marketing campaign. Choose the term below associated with segmentation, which refers to the social background and age profile of the target audience: Mark one answer: Geographic Relationship Demographic

Last Answer : Demographic

You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate directly with only those subscribers you are interested in. It allows you to integrate your online marketing campaign with your email marketing campaign. It allows you to cross-sell to a range of different target groups. It allows you to personalize your message based on specific target audience characteristics

Description : You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate ... target groups. It allows you to personalize your message based on specific target audience characteristics

Last Answer : It allows you to personalize your message based on specific target audience characteristics

The most common user identification technique is via? A. Sessions B. Cookies C. Segmentation D. page views

Description : The most common user identification technique is via? A. Sessions B. Cookies C. Segmentation D. page views

Last Answer : B. Cookies

Which is the best way to maintain your personalized email list? A. Focusing on segmentation B. Having a large email list, even though it is unresponsive C. Adding email addresses often D. Having the old email list intact

Description : Which is the best way to maintain your personalized email list? A. Focusing on segmentation B. Having a large email list, even though it is unresponsive C. Adding email addresses often D. Having the old email list intact

Last Answer : A. Focusing on segmentation

Which of the following is most common areas where companies evaluate CRO? A. A/B testing B. Customer Journey Analysis C. Segmentation D. All of the above

Description : Which of the following is most common areas where companies evaluate CRO? A. A/B testing B. Customer Journey Analysis C. Segmentation D. All of the above

Last Answer : D. All of the above

Which of the following can be attributed as an Interactive Marketing Outcome  Shaping Attitudes  Delivering Content  Soliciting Response  All of the above

Description : Which of the following can be attributed as an Interactive Marketing Outcome  Shaping Attitudes  Delivering Content  Soliciting Response  All of the above

Last Answer :  All of the above

Which criteria should be adopted by a marketer for a brand extension decision ? 1. The fit 2. The Value perception 3. Competitive edge 4. All the above 5. None of these

Description : Which criteria should be adopted by a marketer for a brand extension decision ? 1. The fit 2. The Value perception 3. Competitive edge 4. All the above 5. None of these

Last Answer : All the above

In modern times _________ is defined as the 5th P of marketing ? 1. Policy 2. Period 3. Perception 4. Packaging 5. None of these

Description : In modern times _________ is defined as the 5th P of marketing ? 1. Policy 2. Period 3. Perception 4. Packaging 5. None of these

Last Answer : Packaging

In modern times ____________ is defined as the 5th P of Marketing 1. Policy 2. Period 3. Perception 4. Packaging 5. None of these

Description : In modern times ____________ is defined as the 5th P of Marketing 1. Policy 2. Period 3. Perception 4. Packaging 5. None of these

Last Answer : Packaging

Purposeful group-learning in the class-room generally begins with Options: A) Intelligent trial and error activity B) Motives and a clarification of objectives C) Hypothesis and generalisations D) Delegation of responsibility to the members

Description : Purposeful group-learning in the class-room generally begins with Options: A) Intelligent trial and error activity B) Motives and a clarification of objectives C) Hypothesis and generalisations D) Delegation of responsibility to the members

Last Answer : B) Motives and a clarification of objectives 

The products such as "VHS tapes" are examples of A. product classes B. product forms C. branding D. product perception

Description : The products such as "VHS tapes" are examples of A. product classes B. product forms C. branding D. product perception

Last Answer : B. product forms

which Products like as “VHS tapes” A.product classes B.branding C.product forms D.product perception Answer: B

Description : which Products like as “VHS tapes” A.product classes B.branding C.product forms D.product perception Answer: B

Last Answer : B.branding

Which of the following represents an output from the marketing environment? A)Money borrowed by Liverpool F.C. to help finance its operations B)Nike's television advertising campaign featuring a leading sports personality C)Information on shoppers' attitudes purchased by Debenhams Department Stores D)Steel purchased by Volvo to be used in producing cars

Description : Which of the following represents an output from the marketing environment? A)Money borrowed by Liverpool F.C. to help finance its operations B)Nike's television advertising campaign featuring a ... purchased by Debenhams Department Stores D)Steel purchased by Volvo to be used in producing cars

Last Answer : B)Nike's television advertising campaign featuring a leading sports personality