Compared with other phases of the new product development process, the largest number of new product ideas are rejected during the ______ phase 1. idea generation 2. concept testing 3. business analysis 4. screening5. test marketing

Compared with other phases of the new product
development process, the largest number of new
product ideas are rejected during the ______ phase
1. idea generation
2. concept testing
3. business analysis
4. screening
5. test marketing
by

1 Answer

Answer :

screening
by

Related questions

Compared with other phases of the new product development process, the largest number of new -product ideas are rejected during the __________ phase. A)idea generation B)concept testing C)business analysis D)screening E)test marketing

Description : Compared with other phases of the new product development process, the largest number of new -product ideas are rejected during the __________ phase. A)idea generation B)concept testing C)business analysis D)screening E)test marketing

Last Answer : D)screening

When a company reviews sales, costs, and profit projections for a new product to find out whether these factors satisfy the company's objectives, they are in which of the following new process development stages ? 1. Concept development and testing 2. Commercialization 3. Business analysis 4. Marketing strategy development 5. none of these

Description : When a company reviews sales, costs, and profit projections for a new product to find out whether these factors satisfy the company's objectives, they are in which of the following new ... testing 2. Commercialization 3. Business analysis 4. Marketing strategy development 5. none of these

Last Answer : Business analysis

During which stage of new product development does the firm consider profitability ? 1. Idea Generation 2. Testing 3. Business Analysis 4. Product Development 5. Compatibility research

Description : During which stage of new product development does the firm consider profitability ? 1. Idea Generation 2. Testing 3. Business Analysis 4. Product Development 5. Compatibility research

Last Answer : Business Analysis

A company is in the ____________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product in order to assure that the product idea can be turned into a workable product. 1. product development 2. commercialization 3. marketing strategy 4. business analysis 5. none of these

Description : A company is in the ____________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product in order ... development 2. commercialization 3. marketing strategy 4. business analysis 5. none of these

Last Answer : product development

Nestle wants to expand its line of food products. The managers sent surveys to customers to determine which food items would appeal to customers. Nestle is currently in the _________ phase of new product development. A)business analysis B)product development C)test marketing D)screening E)idea generation

Description : Nestle wants to expand its line of food products. The managers sent surveys to customers to determine which food items would appeal to customers. Nestle is currently in the _________ phase ... development. A)business analysis B)product development C)test marketing D)screening E)idea generation

Last Answer : E)idea generation

All of the following are major steps in developing new products except 1. test marketing 2. evaluation of competitors efforts 3. screening 4. business analysis 5. idea generation

Description : All of the following are major steps in developing new products except 1. test marketing 2. evaluation of competitors efforts 3. screening 4. business analysis 5. idea generation

Last Answer : evaluation of competitors efforts

Which step in developing new products involves determining whether the product idea is compatible with company objectives, needs, and resources on a general level ? 1. Product Development 2. Screening 3. Idea Generation 4. Business Analysis 5. None of these

Description : Which step in developing new products involves determining whether the product idea is compatible with company objectives, needs, and resources on a general level ? 1. Product Development 2. Screening 3. Idea Generation 4. Business Analysis 5. None of these

Last Answer : Screening

In the new product development process, after the analysis of business the next step to be taken is A. test marketing B. One channel marketing C. penetration marketing D. individual marketing

Description : In the new product development process, after the analysis of business the next step to be taken is A. test marketing B. One channel marketing C. penetration marketing D. individual marketing

Last Answer : A. test marketing

) During which stage of new product development does the firm consider profitability? A)Idea generation B)Testing C)Business analysis D)Product development E)Compatibility research

Description : ) During which stage of new product development does the firm consider profitability? A)Idea generation B)Testing C)Business analysis D)Product development E)Compatibility research

Last Answer : C)Business analysis

Product development process after analysis of business next step to be taken is *  test marketing  penetration marketing  one channel marketing  individual marketing

Description : Product development process after analysis of business next step to be taken is *  test marketing  penetration marketing  one channel marketing  individual marketing

Last Answer :  test marketing

Product development process after analysis of business next step to be taken is A.test marketing B.penetration marketing C.one chanal marketing D.individual marketing Answer:A

Description : Product development process after analysis of business next step to be taken is A.test marketing B.penetration marketing C.one chanal marketing D.individual marketing Answer:A

Last Answer : A.test marketing

As Kathy works on the prototype of a new action -orientated computer game module, she is engaging in which phase of the new product development process? A)idea generation B)commercialisation C)test marketing D)screening E)product development

Description : As Kathy works on the prototype of a new action -orientated computer game module, she is engaging in which phase of the new product development process? A)idea generation B)commercialisation C)test marketing D)screening E)product development

Last Answer : E)product development

In testing a new product, concept testing is 1. Customer reaction to the idea of product 2. Salesman reaction to the idea of product 3. To put the real product into a few selected markets 4. To assess the total product performance 5. None of these

Description : In testing a new product, concept testing is 1. Customer reaction to the idea of product 2. Salesman reaction to the idea of product 3. To put the real product into a few selected markets 4. To assess the total product performance 5. None of these

Last Answer : Customer reaction to the idea of product

In testing a new product, concept testing is 1. Customer reaction to the idea of product 2. Sales man reaction to the idea of product 3. to put the real product into a few selected markets 4. to assess the total product performance 5. none of these

Description : In testing a new product, concept testing is 1. Customer reaction to the idea of product 2. Sales man reaction to the idea of product 3. to put the real product into a few selected markets 4. to assess the total product performance 5. none of these

Last Answer : Customer reaction to the idea of product

All of the following are major steps in developing new products except A)test marketing. B)evaluation of competitors' efforts. C)screening. D)business analysis. E)idea generation

Description : All of the following are major steps in developing new products except A)test marketing. B)evaluation of competitors' efforts. C)screening. D)business analysis. E)idea generation

Last Answer : B)evaluation of competitors' efforts.

The detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as A. product concept B. production phase C. production screening D. raw-material screening

Description : The detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as A. product concept B. production phase C. production screening D. raw-material screening

Last Answer : A. product concept

Which step in developing new products involves determining whether the product idea is compatible with company objectives, needs, and resources on a general level? A)product development B)screening C)idea generation D)business analysis

Description : Which step in developing new products involves determining whether the product idea is compatible with company objectives, needs, and resources on a general level? A)product development B)screening C)idea generation D)business analysis

Last Answer : B)screening

Angela and Ralph have come up with a portable CD player that will perform well, but they have some doubt about which of two promotional and pricing campaigns will be best received by consumers. In this instance, they probably should proceed to the __________ stage of the new-product development process. A)business analysis B)commercialisation C)screening D)test marketing E)product development

Description : Angela and Ralph have come up with a portable CD player that will perform well, but they have some doubt about which of two promotional and pricing campaigns will be best received ... development process. A)business analysis B)commercialisation C)screening D)test marketing E)product development

Last Answer : D)test marketing

Idea of new product is tested in potential consumers to determine consumer acceptance at _________ stage. A. Concept. B. Product development. C. Test marketing. D. Commercialization.

Description : Idea of new product is tested in potential consumers to determine consumer acceptance at _________ stage. A. Concept. B. Product development. C. Test marketing. D. Commercialization.

Last Answer : C. Test marketing.

Following are the phases of Project Management Life Cycle. Arrange them in correct order 1. Design, 2. Marketing, 3. Analysis and evaluation, 4. Inspection, testing and delivery (A) 3-2-1-4 (B) 1-2-3-4 (C) 2-3-1-4 (D) 4-3-2-1

Description : Following are the phases of Project Management Life Cycle. Arrange them in correct order 1. Design, 2. Marketing, 3. Analysis and evaluation, 4. Inspection, testing and delivery (A) 3-2-1-4 (B) 1-2-3-4 (C) 2-3-1-4 (D) 4-3-2-1

Last Answer : (A) 3-2-1-4

Following are the phases of Project Management Life Cycle. Arrange (B) 1-2-3-4 (C) 2-3-1-4 (D) 4-3-2-1them in correct order 1. Design, 2. Marketing, 3. Analysis and evaluation, 4. Inspection, testing and delivery (A) 3-2-1-4

Description : Following are the phases of Project Management Life Cycle.  Arrange them in correct order 1. Design, 2. Marketing, 3. Analysis and evaluation, 4. Inspection, testing and delivery  (A) 3-2-1-4 (B) 1-2-3-4 (C) 2-3-1-4 (D) 4-3-2-1

Last Answer : (D) 4-3-2-1

To effectively monitor changes in the marketing environment, marketers must engage in : 1. use of the marketing concept 2. environmental scanning and analysis 3. Information collection 4. Marketing research 5. Environmental Management

Description : To effectively monitor changes in the marketing environment, marketers must engage in : 1. use of the marketing concept 2. environmental scanning and analysis 3. Information collection 4. Marketing research 5. Environmental Management

Last Answer : environmental scanning and analysis

When the new developed product concept is tested, the next immediate step is to A. develop market strategy B. develop a testing technique C. develop intermediaries D. develop logistic network

Description : When the new developed product concept is tested, the next immediate step is to A. develop market strategy B. develop a testing technique C. develop intermediaries D. develop logistic network

Last Answer : A. develop market strategy

When the new developed product concept is tested, the next immediate step is to A.market strategy B.a testing technique C.intermediaries E.logistic network Answer : A

Description : When the new developed product concept is tested, the next immediate step is to A.market strategy B.a testing technique C.intermediaries E.logistic network Answer : A

Last Answer : A.market strategy

A detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as *  concept  phase  screening  raw-material screening

Description : A detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as *  concept  phase  screening  raw-material screening

Last Answer :  concept

A detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as A.concept B.phase C.screening D.raw-material screening Answer: A

Description : A detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as A.concept B.phase C.screening D.raw-material screening Answer: A

Last Answer : A.concept

What are the three generic phases of software engineering? (A) Definition, development, support (B) What, how, where (C) Programming, debugging, maintenance (D) Analysis, design, testing

Description : What are the three generic phases of software engineering? (A) Definition, development, support (B) What, how, where (C) Programming, debugging, maintenance (D) Analysis, design, testing

Last Answer : (A) Definition, development, support

Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______. *  referencing needs of companies of different sizes  the status of the business in the purchase decision process  different feature stories appealing to different members  different navigation options appealing to different members

Description : Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______. *  referencing needs of companies of different sizes ... different feature stories appealing to different members  different navigation options appealing to different members

Last Answer :  the status of the business in the purchase decision process

A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. *  content referencing the needs of companies of different sizes  questions on a form inquiring about the status of the business in the purchase decision process  different feature stories appealing to different members of the audience  different navigation options appealing to different members of the audience

Description : A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. *  content ... different members of the audience  different navigation options appealing to different members of the audience

Last Answer :  questions on a form inquiring about the status of the business in the purchase decision process

Delivering different messages to members of a business decision-making unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. *  different feature stories appealing to different members of the audience  content referencing the needs of companies of different sizes  different navigation options appealing to different members of the audience  questions on a form inquiring about the status of the business in the purchase decision process

Description : Delivering different messages to members of a business decision-making unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. *  different feature ... questions on a form inquiring about the status of the business in the purchase decision process

Last Answer :  different navigation options appealing to different members of the audience

A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. A. content referencing the needs of companies of different sizes B. questions on a form inquiring about the status of the business in the purchase decision processC. different feature stories appealing to different members of the audience D. different navigation options appealing to different members of the audience E. None of the above. Ans: B

Description : A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. A. content referencing the needs of ... options appealing to different members of the audience E. None of the above. Ans: B

Last Answer : B. questions on a form inquiring about the status of the business in the purchase decision process

Delivering different messages to members of a business decisionmaking unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. A. different feature stories appealing to different members of the audience B. content referencing the needs of companies of different sizes C. different navigation options appealing to different members of the audience D. questions on a form inquiring about the status of the business in the purchase decision process E. None of the above. Ans: C

Description : Delivering different messages to members of a business decisionmaking unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. A. different feature stories appealing to ... the business in the purchase decision process E. None of the above. Ans: C

Last Answer : C. different navigation options appealing to different members of the audience

Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______. A.referencing needs of companies of different sizes B.the status of the business in the purchase decision process C.different feature stories appealing to different members D.different navigation options appealing to different members Answer: B

Description : Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______. A.referencing needs of companies of different sizes B.the ... stories appealing to different members D.different navigation options appealing to different members Answer: B

Last Answer : B.the status of the business in the purchase decision proces

Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This is called A. Diffusion analysis B. Use test C. Concept test D. Test marketing E. Laboratory test.

Description : Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This ... B. Use test C. Concept test D. Test marketing E. Laboratory test.

Last Answer : D. Test marketing

Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This is called A. Diffusion analysis B. Use test C. Concept test D. Test marketing E. Laboratory test.

Description : Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. ... analysis B. Use test C. Concept test D. Test marketing E. Laboratory test.

Last Answer : D. Test marketing

Marketing strategy during a recession should include 1. a reduction in the number of sales personnel 2. a reduction in the expenditures for new product development 3. a reduction in advertising ANS:- 4 4. promotional efforts that promote value and utility 5. increase in expenditures for marketing operations

Description : Marketing strategy during a recession should include 1. a reduction in the number of sales personnel 2. a reduction in the expenditures for new product development 3. a reduction in ... 4. promotional efforts that promote value and utility 5. increase in expenditures for marketing operations

Last Answer : promotional efforts that promote value and utility

All of the following are marketing management tasks EXCEPT : 1. Marketing Planning 2. Organizing marketing activities 3. Co-Ordinating marketing activities 4. Project development and analysis 5. Marketing control

Description : All of the following are marketing management tasks EXCEPT : 1. Marketing Planning 2. Organizing marketing activities 3. Co-Ordinating marketing activities 4. Project development and analysis 5. Marketing control

Last Answer : Project development and analysis

The marketing concept is a way of thinking or a management philosophy that affects _____ 1. Only marketing activities 2. Most efforts of the organization 3. Mainly the efforts of sales personnel 4. Mainly customer relations 5. Only business organizations

Description : The marketing concept is a way of thinking or a management philosophy that affects _____ 1. Only marketing activities 2. Most efforts of the organization 3. Mainly the efforts of sales personnel 4. Mainly customer relations 5. Only business organizations

Last Answer : Most efforts of the organization

A physical, concrete product you can touch is 1. a service 2. a good 3. an idea 4. a concept 5. a philosophy

Description : A physical, concrete product you can touch is 1. a service 2. a good 3. an idea 4. a concept 5. a philosophy

Last Answer : a good

The type of product that results from applying human and mechanical efforts to people or objects is : 1. a service 2. a good 3. an idea 4. a concept 5. a philosophy

Description : The type of product that results from applying human and mechanical efforts to people or objects is : 1. a service 2. a good 3. an idea 4. a concept 5. a philosophy

Last Answer : a service

The way the consumers feel or perceive towards an actual product or potential market offering is called A.sales concept B. product idea C. product image D. customer management

Description : The way the consumers feel or perceive towards an actual product or potential market offering is called A.sales concept B. product idea C. product image D. customer management

Last Answer : C. product image

Which way of consumers feel or perceive towards an actual product or potential market offering A.sales concept B.product images C.product idea D.customer management Answer: B

Description : Which way of consumers feel or perceive towards an actual product or potential market offering A.sales concept B.product images C.product idea D.customer management Answer: B

Last Answer : B.product images

The concept that consumers will favor those products which offer maximum quality performance and features and asks for continuous product improvement is 1. Marketing concept 2. Product concept 3. Production concept 4. All the above 5. None of these

Description : The concept that consumers will favor those products which offer maximum quality performance and features and asks for continuous product improvement is 1. Marketing concept 2. Product concept 3. Production concept 4. All the above 5. None of these

Last Answer : Marketing concept

The sequence of a sales process includes ______.  Lead generation, call, presentation & sale  Sale, presentation, Lead generation & call  Presentation, Lead generation, Sale & Call  Lead generation, Call, Sale & Presentation

Description : The sequence of a sales process includes ______.  Lead generation, call, presentation & sale  Sale, presentation, Lead generation & call  Presentation, Lead generation, Sale & Call  Lead generation, Call, Sale & Presentation

Last Answer :  Lead generation, call, presentation & sale

In a market where companies build close connective relationships where Internet technology will not feature strongly in the development of these relationships, this is known as a ______ relationship. | Digital Marketing Mcqs A.Low Tech, High Touch, Personal B.Low Tech, High Touch Transactional C.High Tech/Low Touch, Automated D.High Tech/Low Touch, Personal Answer: A

Description : In a market where companies build close connective relationships where Internet technology will not feature strongly in the development of these relationships, this is known as a ______ relationship. | Digital ... C.High Tech/Low Touch, Automated D.High Tech/Low Touch, Personal Answer: A

Last Answer : A.Low Tech, High Touch, Personal

When examining a completed bend test, the angle of the bend was found to be 185°. The testing specification calls for the sample to have been formed through 180°? a) They should be acceptable as the standard refers to minimum forming angle b) The bends should be considered as fail c) New bends should be produced and bent to 180° then re-examined d) They should be rejected as the angle is not close enough to be acceptable

Description : When examining a completed bend test, the angle of the bend was found to be 185°. The testing specification calls for the sample to have been formed through 180°? a) They should be acceptable as ... then re-examined d) They should be rejected as the angle is not close enough to be acceptable

Last Answer : c) New bends should be produced and bent to 180° then re-examined

What is the marketing objective of non-business organizations ? 1. To provide an idea or service to the public 2. To obtain a desired response from a target market or public 3. To obtain a return on social investment 4. To determine the target market and to create and maintain a satisfying marketing mix 5. none of these

Description : What is the marketing objective of non-business organizations ? 1. To provide an idea or service to the public 2. To obtain a desired response from a target market or public 3. To obtain ... To determine the target market and to create and maintain a satisfying marketing mix 5. none of these

Last Answer : To obtain a desired response from a target market or public

In what ways can site traffic help in assessing the market value? a. Overall site traffic can be followed, and a general idea of marketing's impact can be determined. b. There is no association between the site traffic and marketing c. Ads can send receivers to a specific landing page, which can be tracked d. Product sales from the company website can be attributed directly to the marketing campaign

Description : In what ways can site traffic help in assessing the market value? a. Overall site traffic can be followed, and a general idea of marketing's impact can be determined. b. There is no ... can be tracked d. Product sales from the company website can be attributed directly to the marketing campaign

Last Answer : c. Ads can send receivers to a specific landing page, which can be tracked

How is site traffic useful in evaluating marketing? A. Overall site traffic can be followed and a general idea of marketing's impact on it can be determined B. There is no correlation site traffic and marketing C. Ads can send receivers to a specific landing page, which can be tracked D. Product sales from the company website can be attributed directly to the marketing campaign

Description : How is site traffic useful in evaluating marketing? A. Overall site traffic can be followed and a general idea of marketing's impact on it can be determined B. There is no correlation ... be tracked D. Product sales from the company website can be attributed directly to the marketing campaign

Last Answer : C. Ads can send receivers to a specific landing page, which can be tracked

How is site traffic useful in evaluating marketing?  Overall site traffic can be followed and a general idea of marketing and its impact on It can be determined  There is no correlation site traffic and marketing  Ads can send receivers to a specific landing page, which can be tracked  Product sales from the company website can be attributed directly to the marketing campaign

Description : How is site traffic useful in evaluating marketing?  Overall site traffic can be followed and a general idea of marketing and its impact on It can be determined  There is no ... be tracked  Product sales from the company website can be attributed directly to the marketing campaign

Last Answer :  Ads can send receivers to a specific landing page, which can be tracked