Switching costs refer to the:
A. Cost to a producer to exchange equipment in a facility when new
technologies emerge.
B. Cost of changing the firm’s strategic group.
C. Costs suppliers incur when selling to a different customer.
D. Costs customers incur when buying from a different supplier.
A. Cost to a producer to exchange equipment in a facility when new
technologies emerge.
B. Cost of changing the firm’s strategic group.
C. Costs suppliers incur when selling to a different customer.
D. Costs customers incur when buying from a different supplier.