Description : What is the name for direct computer to computer transfer of transaction information contained in business document? a) Internet commerce b) E-commerce c) Transaction information transfer d) Electronic data interchange
Last Answer : d) Electronic data interchange
Description : What is the name for direct computer-to-computer transfer of transaction information contained in standard business documents? a. internet commerce b. e-commerce c.transaction information transfer d. electronic data interchange
Last Answer : d. electronic data interchange
Description : What does the following definition refer to? "Achieving marketing objectives through the use of any electronic communications technology" a. e-business b. e-commerce c. e-marketing d. internet marketing
Last Answer : c. e-marketing
Description : Read the following statements: I) Information and Communication Technology (ICT) is considered as a subset of Information Technology (IT) II) The 'right to use' a piece of software is termed as copyrights
Last Answer : II) The 'right to use' a piece of software is termed as copyrights
Description : The strategy of applying different price vleves for different customers or situation is known as ______. a) Dynamic pricing b) Online bidding c) Direct marketing d) Agent e-business model
Last Answer : a) Dynamic pricing
Description : The________is a blueprint that links the firms e- business strategy with technologty driven marketing strategies. a) E-marketing plan b) Business model c) Situation analysis d) Strategic plan
Last Answer : a) E-marketing plan
Description : Which is a function of E-commerce a) Marketing b) Advertising c) Warehousing d) All of the above
Last Answer : d) All of the above
Description : Which is not a function of E-commerce a. marketing b. advertising c. warehousingd. none of the above
Last Answer : c. warehousing
Description : Which of the step is not involved in E commerce? a. Web development b. Web Hosting c. Obtaining a Digital Certificate d. Finding a Provider of Online Transactions
Last Answer : c. Obtaining a Digital Certificate
Description : Digital products are best suited for B2C e-commerce because they: a. Are commodity like product b. Can be mass-customized and personalized c. Can be delivered at the time of purchase d. All of the above
Last Answer : d. All of the above
Description : If Jaguar cars focused all of its marketing efforts on professionals with over £75,000 gross earnings, it would be using a ______ targeting strategy. A)homogeneous B)undifferentiated C)multisegment D)concentration E)segmentation
Last Answer : D)concentration
Description : Which of the following describe E-commerce? a) Doing business electronically b) Doing business c) Scale of goods d) All of the above
Last Answer : a) Doing business electronically
Description : Which of the following describes e-commerce? a. Doing business electronically b. Doing business c. Sales of goods d. All of the above
Last Answer : a. Doing business electronically
Description : Market Segmentation helps in _____________ 1. Identifying the target group 2. Focused marketing 3. A strategy of DSAs 4. All of these 5. None of these
Last Answer : All of these
Description : Which of the following doesn't define the correct roles and responsibilities of content marketing strategy? a. A strategy that tries to appeal and recall its target audience. b. A ... more focused on creating and distributing valuable as well as relevant content to its users/audiences.
Last Answer : c. Yet another name of social media marketing.
Description : What type of commerce is enable by technology a. Path-to-profitability b. E-commerce c. EBuy d. Internet
Last Answer : b. E-commerce
Description : What is the name for direct computer‐to‐computer transfer of transaction information contained in standard business documents? a. internet commerce b. e‐commerce c. transaction information transfer d. electronic data interchange
Description : EDIFACT is a standard a. for representing business forms used in e-Commerce b. for e-mail transaction for e-Commerce c. for ftp in e-Commerce d. protocol used in e-Commerce
Last Answer : a. for representing business forms used in e-Commerce
Description : When a company strives to appeal to multiple well defined market segments with a strategy tailored to each segment, it is applying a. undifferentiated marketing b. differentiated marketing c. concentrated marketing d. the majority fallacy
Last Answer : b. differentiated marketing
Description : Which of the following is not included in 3Ps of e-marketing a) Promotion b) People c) Processd) Physical evidence or environment
Last Answer : a) Promotion
Description : Advantages of B2C commerce are (i) Business gets a wide reach to customers (ii) Payment for services easy (iii)Shop can be open 24 hours a day seven days a week (iv)Privacy of transaction always maintained a. i and ii b. ii and iii c. i and iii d. iii and iv
Last Answer : c. i and iii
Description : ------ refers to the specific development, pricing, promotion, and distribution of products that do not harm the environment. A)Marketing ethics B)Social responsibility C)Environmemtal marketing D)Green marketing 9) A business adopting the defence strategy approach to social responsibility:
Last Answer : D)Green marketing
Description : Which is not a feature of e-commerce? a) SCM b) EDI c) WWW d) BPR
Last Answer : d) BPR
Description : Which type of products is lesser purchased using E-commerce? a) Automobile b) Books c) Software d) None of the above
Last Answer : a) Automobile
Description : E-commerce refers to a) All electronically mediated information exchanges between organisation and stakeholders. b) This is only web design c) Web application d) None of the above
Last Answer : a) All electronically mediated information exchanges between organisation and stakeholders.
Description : How the transactions occur in e-commerce? a. Using e-medias b. Using computers only c. Using mobile phones only d. None of the above
Last Answer : a. Using e-medias
Description : Which is not a function of E-commerce a. marketingb. advertising c. warehousing d. none of the above
Description : Which type of e-commerce focuses on consumers dealing with each other? a. B2B b. B2C c. C2Bs d. C2C
Last Answer : d. C2C
Description : NMEICT stans for---- a) National Mission on Education through ICT b)national Mission on E-Governance through ICT c)National Mission on E-Commerce through ICT d)National Mission on E-Learning through ICT
Last Answer : a) National Mission on Education through ICT
Description : Which of the following is a useful security mechanism when considering business strategy and IT? a. Encryption b. Decryption c. firewall d. all the above
Last Answer : d. all the above
Description : Which of the following is a useful security mechanism when considering business strategy and IT? a. Encryptionb. Decryption c. firewall d. all the above
Description : Why my small business needs a digital marketing strategy?
Last Answer : In today's digital age, people access the internet easily, anywhere and anytime. Everyday more people access the computer, tablet or mobile phone. This is the reason why digital marketing is ... a digital marketing strategy, you can develop your marketing plan and stay competitive in the industry.
Description : Electronic-commerce consists of: a. Selling and Buying b. Exchanging Services c. Trade conduction d. All the three
Last Answer : b. Exchanging Services
Description : The two main types of Internet based B2B commerce are...... A. Net marketplaces and private industrial networks B. EDI and collaborative commerceC. Net marketplaces and collaborative commerce D. EDI and private industrial networks
Last Answer : D. EDI and private industrial networks
Description : When you purchase a product over a Mobile Phone, the transaction is called1 Web Commerce 2) e-Commerce 3) m-Commerce 4) Mobile purchases
Last Answer : 3) m-Commerce
Description : When you purchase a product over a Mobile Phone, the transaction is called 1 Web Commerce 2 e-Commerce 3 m-Commerce 4 Mobile purchases
Last Answer : 3 m-Commerce
Description : During E‐commerce transaction we should ensure‐‐‐‐‐‐‐‐‐‐‐‐‐ a. Integrity b. Security c. Confidentiality d. All the above
Last Answer : d. All the above
Description : Which of the following would be the most appropriate example of a transaction site? a. Amazon.com b. Yahoo c AOL d. eBay
Last Answer : a. Amazon.com
Description : Which of the following would be the most appropriate example of a transaction site?a. Amazon.com b. Yahoo c. AOL d. eBay
Last Answer : d. eBay
Description : The device which create significant opportunities for marketer to use and increase their awareness and build connection between them and customers is known as a) E-mail marketing b) Viral marketing c) Mobile marketing d) E-business
Last Answer : c) Mobile marketing
Description : Which of the following type of business relationships can be facilitated via e- marketing a. B2B b. B2C c C2C d. all the above
Last Answer : a. B2B
Description : Kind of e-marketing domain which is initiated by business to target consumers is classified as a. business to consumer domain b. business to business domain c consumer to business domain d. consumer to consumer domain
Last Answer : b. business to business domain
Description : .Which of the following type of business relationships can be facilitated via e-marketing- a. B2B b. B2C c. C2C d. all the above
Description : The most widely used method for analysing the performance of a marketing strategy isA)cost analysis. B)sales analysis. C)distribution analysis. D)promotional analysis. E)target market analysis
Last Answer : B)sales analysis.
Description : The best definition of e-marketing is- a. any type of marketing b. any type of direct mail or telephone contact for marketing c. any type of marketing that relies on technology for interactivityd. any type of marketing that relies on face to face contact
Last Answer : c. any type of marketing that relies on technology for interactivity
Description : ________is the business through which new ideas and innovations are given a sharp and are converted into useful products and services . A. Market Leadership. B. Challenge. C. Joy of Creation. D. Growth.
Last Answer : C. Joy of Creation.