Which of the following is not a criterion for successful market
segmentation?
a. there must be difference among consumers
b. each segment must be located within a geographical area
c. there must be consumer similarities within each segment identified
d. a segment must be large enough to cover costs
segmentation?
a. there must be difference among consumers
b. each segment must be located within a geographical area
c. there must be consumer similarities within each segment identified
d. a segment must be large enough to cover costs