If the buyer's task is to buy property at a lower price, then the seller's goals are opposite. He needs to be sold dearly and preferably as soon as possible. It is rare that the sale of an apartment is the end of the chain of commodity-money relations. This is followed by the purchase of a new home or other expenses, often urgent. Selling an apartment is a complicated process, and it is preferable to entrust it to professionals. But there are ways to speed it up and make it more efficient with the help of the seller himself.
How will buyers find out about the apartment?
There are 2 options for disseminating information about the upcoming sale: independently or with the involvement of realtors. Professionals publish an ad on all real estate websites, offer information to their clients for an agency fee. Some buyers try to find the object of purchase on their own, it is for them that the seller needs to do some work:
placing information on real estate websites;
creeping lines on local TV channels;
posting ads in the area of sale;
setting a status in social networks with a request to repost.
Such an information attack will not be in vain: it will increase the number of views and, perhaps, a real buyer will come to them.
Exclusive contract: is it worth it?
Most realtors, at the first meeting with a client, offer to conclude an exclusive contract for the sale of his home. Such a document significantly limits the seller's rights. During the period of its validity, the holder of the exclusive - a real estate company - has the right to receive a significant amount of commission. Even if the buyer finds the apartment for sale on his own, even if it is a relative or an acquaintance of the seller, he will be obliged to pay a commission to the "exclusive" agent.
The modern real estate market belongs to the buyer: with a sufficiently large number of offers for the sale of objects, there was a decrease in consumer demand and, as a result, a decrease in the price of objects for sale. Therefore, it is unreasonable to restrict buyers and representatives of other agencies in the rights to purchase an apartment without paying a commission.
Even if there is no service agreement with the agency, then, for peace of mind, you can conclude an agreement for the preparation of documents, checking them for legal purity. The cost of such a service is several times cheaper than the price of information services for finding an apartment.
Non-market impact on buyers
The apartment needs to be given a presentation. Even an elementary cleaning of excess furniture and things will help, especially when photographing for an advertisement for sale. The entrance should not be ignored either: it is better to screw in a non-working light bulb, throw out the debris that has accumulated there, wash the walls and floor, and even freshen the air with deodorant. Buyers choose not only housing, but also neighbors; you should not give them a reason to think negatively about the residents of the entrance.
These methods of influence are especially effective for those who choose housing intuitively, are inclined to make a decision at first sight. But even for those who analyze the market, the price of an apartment, the infrastructure of the area, such details will help to say "yes" to a purchase. This means that the seller will achieve his goal - he will sell the apartment quickly and profitably!