Personality characteristics, perception, motives, ability, knowledge and attitudes: A)operate independently of environmental influences
B)can be measured accurately by marketers
C)are psychological forces that may influence consumers'behaviour
D)are external forces that affect consumers' behaviour

1 Answer

Answer :

C)are psychological forces that may influence consumers'behaviour

Related questions

Description : The three major personal influences believed to affect the consumer buying decision process are: A)perception, motives, and attitudes. B)personality, learning, and perception. C)demographic, ... and attitudes. D)situational, lifestyle, and demographic. E)situational, perception, and motives.

Last Answer : D)situational, lifestyle, and demographic.

Description : The three psychographic dimensions most commonly used in market segmentation are: A)personality, perception and learning B)personality, perception and behaviour C)motives attitudes and lifestyles D)personality, motives and lifestyles

Last Answer : D)personality, motives and lifestyles

Description : The three major personal influences believed to affect the consumer buying decision process are 1. perception, motives, and attitudes 2. personality, learning and perception 3. demographic, ... and altitudes 4. situational, lifestyle and demographic 5. situational, perception and motives

Last Answer : situational, lifestyle and demographic

Description : A culture can be divided into subcultures according to A)personality characteristics. B)the motives that people have for their behaviour. C)geographic regions or human characteristics, such as age ... regions and income levels. E)the information to which consumers allow themselves to be exposed.

Last Answer : C)geographic regions or human characteristics, such as age or ethnic background

Description : A depth interview is MOST likely to be used to: A)alter a buyer's attitudes toward a product. B)influence a buyer's perceptions of a product. C)discover a buyer's motives. D)increase a buyer's knowledge of a product. E)identify a buyer's personality.

Last Answer : C)discover a buyer's motives.

Description : Psychological forces that influence where a person purchases products on a regular basis are called: A)convenience responses. B)patronage motives. C)shopping motives. D)pattern responses. E)routine decisions.

Last Answer : B)patronage motives.

Description : A consumer's buying decisions are affected in part by the people around him or her. These people and the forces they exert on a buyer are called A)motivational influences. B)social factors. C)roles. D)personality influences. E)cultural influences.

Last Answer : B)social factors.

Description : The three psychographic dimensions most commonly used in market segmentation are : 1. personality, perception and learning 2. personality, perception and behavior 3. motives, attitudes and lifestyles 4. personality, motives and lifestyles 5. none of these

Last Answer : personality, motives and lifestyles

Description : Perception is a three-step process that involves A)motivation, personality, and attitudes. B)collecting, eliminating, and organising information inputs. C)selecting, organising, and interpreting information inputs. D)anticipating, classifying, and discarding information inputs.

Last Answer : C)selecting, organising, and interpreting information inputs.

Description : The market for heavy industrial equipment is concentrated in the West Midlands, so an equipment manufacturer has decided to employ a direct sales force in that region. Which factor ... A)Buyer behaviour B)Product attributes C)Organisational objectives D)Environmental forces E)Market characteristics

Last Answer : E)Market characteristics

Description : The three major categories of influences that are believed to influence the consumer buying decision process are personal, psychological, and: A)person-specific B)social C)demographic D)situational E)cultural

Last Answer : B)social

Description : Legitimate power is based on the subordinate s perception that the leader has a right to exercise influence because of the leader s (a) role or position within the organisation (b) ability to ... perception of the leader as someone who is competent and who has some special knowledge or expertise.]

Last Answer : (a) role or position within the organisation 

Description : Psychological forces that influence where a person purchases products on a regular basis are called : 1. convenience responses 2. patronage motives 3. shopping motives 4. pattern responses 5. routine decisions

Last Answer : patronage motives

Description : What are the four main categories of factors that influence organisational buying decisions? A)environmental, organisational, interpersonal and individual B)environmental, ... , organisational, environmental and interpersonal E)environmental, organisational, technological and individual

Last Answer : A)environmental, organisational, interpersonal and individual

Description : The factors such as the buyer's age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer's decisions refers to ... Personal characteristics B. Psychological characteristics C. Behavioral characteristics D. Demographical characteristics

Last Answer : D. Demographical characteristics

Description : A consumer's buying decisions are affected in part by the people around him or her. These people and the forces they exert on a buyer are called 1. motivational influences 2. social factors 3. roles 4. personality influences 5. cultural influences

Last Answer : social factors

Description : Compaq Computers collects information about political, legal, regulatory, societal, VU Cafeteria economic, competitive and technological forces that may affect its marketing activities. This ... scanning B)survey of environment C)marketing information analysis D)environmental analysis

Last Answer : D)environmental analysis

Description : Marketers are in a better position to establish prices when: A)there is non-price competition. B)they know prices charged for competing brands. C)the main pricing objective is image building. D)they are using psychological pricing.

Last Answer : B)they know prices charged for competing brands.

Description : Why are marketers interested in the level of disposable income? A)it accurately represents future buying power B)it increases current buying power C)it is what is left after taxes to buy luxuries ... D)it is a ready source of buying power E)it is essential for forecasting future business trends

Last Answer : D)it is a ready source of buying power

Description : In terms of consumer demand and spending behaviour, marketers are most interested in: A)wealth VU Cafeteria B)consumer credit C)disposable income D)pretax income E)high incomes

Last Answer : C)disposable income

Description : Some of the major packaging considerations that marketers take into account include cost, consumer safety, size, shape, color, texture, graphics, consistency in package designs, environmental responsibilities, ... competitor's packaging. C)level of demand. D)needs of middlemen. E)stimulated demand.

Last Answer : D)needs of middlemen.

Description : To effectively monitor changes in the marketing environment, marketers must engage in: A)use of the marketing concept B)environmental scanning and analysis C)information collection D)marketing research E)environmental management

Last Answer : B)environmental scanning and analysis

Description : Product -related ethical issues can arise when marketers A)do not provide consumers with enough information about how a product is priced. B)force intermediaries to behave in a specific manner. C) ... with using a product. E)manufacture a product that is very similar to a competing product.

Last Answer : D)fail to disclose information to consumers about the risks associated with using a produc

Description : When marketers at The Honey Company tried to determine demand for their product, they found that at 50 pence, consumers wanted 2,000 jars; at £1.00, they wanted 6,000 jars; and at £1.50 they wanted 4, ... curve. B)It has an elastic product. C)It has an inelastic product. D)Honey is a prestige good.

Last Answer : D)Honey is a prestige good.

Description : A marketer's advertising platform should consist of issues that are important to consumers. Selling features should not only be important to consumers, but also, if possible, should be features that A ... C)are familiar concepts to those in the target market. D)are reasonably inexpensive to develop.

Last Answer : A)competitive products lack.

Description : Many food brokers are more accurately described as manufacturers' agents because they A)handle food products from a single manufacturer. B)provide assistance in grading, negotiating, and ... and operate in specific geographic territories. E)charge higher commissions than most other brokers.

Last Answer : D)provide services on a somewhat permanent basis and operate in specific geographic territories

Description : A change in an individual's behaviour prompted by information and experience is called: A)learning. B)role selection. C)perception. D)inculturation. E)motivation.

Last Answer : A)learning.

Description : Which of the following represents an output from the marketing environment? A)Money borrowed by Liverpool F.C. to help finance its operations B)Nike's television advertising campaign featuring a ... purchased by Debenhams Department Stores D)Steel purchased by Volvo to be used in producing cars

Last Answer : B)Nike's television advertising campaign featuring a leading sports personality

Description : Many marketers view political forces as: A)easily ignored B)easily influenced C)simple to recognise D)beyond their control

Last Answer : D)beyond their control

Description : Two opposite forces operate in the growth and development of every population. One of them is related to the ability to reproduce at a given rate. The force opposite to it is called (a) fecundity (b) environmental resistances (c) biotic control (d) mortality.

Last Answer : (b) environmental resistances

Description : The three factors that influence the ethical decision-making process include A)individual factors, corporate culture, and peer influence. B)opportunity, personal moral philosophies, and ... relationships, and opportunity. D)peer influences, personal moral philosophies, and opportunity.

Last Answer : C)individual factors, organisational relationships, and opportunity.

Description : JCB would look to which of the following factors to determine how trade barriers would affect its ability to market its earth-moving equipment in various countries? A) Political and legal forces B) Interpersonal forces C) Social forces D) Technological forces E) Industrial forces

Last Answer : A) Political and legal forces

Description : A study of the culture in different societies is called – a) Personality b) Authropoly c) Perception d) Attitudes

Last Answer : a) Personality

Description : Perception is a three-step process that involves 1. motivation, personality and attitudes 2. collecting, eliminating and organizing information inputs 3. selecting, organizing and interpreting information inputs 4. anticipating, classifying and discarding information inputs 5. none of these

Last Answer : selecting, organizing and interpreting information inputs

Description : The set of actions and activities associated with each position one holds within a group, organisation, or institution constitutes A)personality. B)a role. C)a motive. D)perception. E)an attitude.

Last Answer : B)a role.

Description : The perception of price depends on A)a product's actual price and consumers' expectations regarding price. B)a consumer's analysis of competitive prices. C)a consumer's expectation of price. D)a product's actual price compared with the manufacturer's suggested price.

Last Answer : A)a product's actual price and consumers' expectations regarding price.

Description : Combat Cancer Society engages in activities designed to influence attitudes toward smoking. This type of activity is called ---------marketing. A)services B)product C)social D)business

Last Answer : C)social

Description : Parents Against Drunk Drivers is a group that acts to change attitudes and laws about driving under the influence of alcohol. This group primarily markets A)goods B)ideas C)services D)political messages

Last Answer : B)ideas

Description : Jenkins is a small retail chain in South Wales. When considering changes in its marketing strategy, the firm's management looks only at changes in shopper attitudes and spending patterns. With ... )passive and proactive B)aggressive and proactive C)dominant and proactive D)passive and reactive

Last Answer : D)passive and reactive

Description : The three major categories of influences that are believed to influence the consumer buying decision process are personal, psychological, and 1. person-specific 2. social 3. demographic 4. situational 5. cultural

Last Answer : social

Description : Marketers can enhance the consumer's ability to access knowledge structures by 1. Using loud music 2. Using colorful ads 3. Employing verbal framing 4. Repeating brand information 5. None of these

Last Answer : Employing verbal framing

Description : If Tyreco failed to inform consumers that there were design problems with the firm's tyres, it would have been engaged in unethical behaviour relating to which one of the following marketing issue areas? A)Promotion B)Distribution C)Organisational relationships D)Product E)Pricing

Last Answer : D)Product

Description : Ethical formalism philosophies focus on A)the rights of consumers and the greatest good for society. B)situational ethics and increasing profits C)maximising the greatest good for the greatest number of people. D)the intentions associated with a particular behaviour and the rights of the individual.

Last Answer : D)the intentions associated with a particular behaviour and the rights of the individual.

Description : Which of the following is not a characteristic of a marketing objective? A)Consistent with both business -unit and corporate strategy B)Expressed in clear, simple terms C)Written ... accurately D)Specifies a time frame for its accomplishment E)Detailed enough for marketing strategy implementation

Last Answer : E)Detailed enough for marketing strategy implementation

Description : Industrial products are A)purchased for personal consumption. B)frequently purchased for both their functional aspects and their psychological rewards. C)traditionally classified according to their characteristics and intended uses. D)not purchased by nonbusiness organisations.

Last Answer : C)traditionally classified according to their characteristics and intended uses.

Description : The four main categories of factors that influence organisational buying decisions are organisational, interpersonal, environmental, and: A)technological B)economic C)power relationships D)individual

Last Answer : D)individual

Description : A buyer for Debenhams Department Store orders handbags from a certain supplier because the supplier allows the buyer to maintain the store's policy of thirty-day advance purchase notice. This ... decision process. A)environmental B)organisational C)interpersonal D)individual E)demographic

Last Answer : B)organisational

Description : According to the text, marketers may classify their products as all of the following except A)dogs. B)cash contributors. C)problem children. D)stars. E)cash cows.

Last Answer : B)cash contributors.

Description : hen Pepsi Co takes the information collected through research and attempts to assess and interpret what it means for its soft drink marketing efforts, Pepsi Co is involved in environmental: A)scanning B)forces C)management D)planning E)analysis

Last Answer : E)analysis

Description : If Cadburys found a magazine article which provided key informationon the television viewing habits of heavy buyers of chocolate, this would be an example of information obtained through environmental: A)scanning B)forces C)analysis D)management D)management

Last Answer : A)scanning