A depth interview is MOST likely to be used to:
A)alter a buyer's attitudes toward a product.
B)influence a buyer's perceptions of a product.
C)discover a buyer's motives.
D)increase a buyer's knowledge of a product.
E)identify a buyer's personality.
A)alter a buyer's attitudes toward a product.
B)influence a buyer's perceptions of a product.
C)discover a buyer's motives.
D)increase a buyer's knowledge of a product.
E)identify a buyer's personality.