An intuitive manager could best be described as one who: A)uses scientific problem solving B)eliminates uncertainty in decision making C)searches out facts and data systematically D)uses an orderly approach to gathering information E)uses personal knowledge and experience to make decisions

An intuitive manager could best be described as one who:
A)uses scientific problem solving
B)eliminates uncertainty in decision making
C)searches out facts and data systematically
D)uses an orderly approach to gathering information
E)uses personal knowledge and experience to make decisions
by

1 Answer

Answer :

E)uses personal knowledge and experience to make decisions
by

Related questions

The Chairman of Unilever states that the world is just one big market. He feels anyone not taking this stance is systematically passing up profitable business. His approach MOST closely resembles A)exporting. B)global marketing. C)export marketing. D)full-scale international marketing. E)export agenting

Description : The Chairman of Unilever states that the world is just one big market. He feels anyone not taking this stance is systematically passing up profitable business. His approach MOST closely ... B)global marketing. C)export marketing. D)full-scale international marketing. E)export agenting

Last Answer : B)global marketing.

Shortly after purchasing a product, the postpurchase evaluation may result in cognitive dissonance. Cognitive dissonance is best defined as A)the congruence between external and internal searches for product information. B)satisfaction with the purchase. C)the establishment of criteria for comparing products. D)doubts that occur because the buyer questions whether the decision to purchase the product was right.

Description : Shortly after purchasing a product, the postpurchase evaluation may result in cognitive dissonance. Cognitive dissonance is best defined as A)the congruence between external and internal searches for ... occur because the buyer questions whether the decision to purchase the product was right.

Last Answer : D)doubts that occur because the buyer questions whether the decision to purchase the product was right.

Select the FALSE statement: A)Primary data are observed and recorded directly from respondents B)An example of secondary data is a syndicated report on consumer purchasing C)The nature and type of the hypothesis to be tested determines which general data- gathering approach to use D)Secondary data are not readily available to most organisations

Description : Select the FALSE statement: A)Primary data are observed and recorded directly from respondents B)An example of secondary data is a syndicated report on consumer purchasing C)The nature and ... data- gathering approach to use D)Secondary data are not readily available to most organisations

Last Answer : D)Secondary data are not readily available to most organisations

The step or stage of the personal selling process in which the salesperson attempts to make a favorable impression, gather information about the customer's needs and objectives, and build rapport with the prospective customer is called A)prospecting. B)preapproach. C)approach. D)making the presentation. E)overcoming objections.

Description : The step or stage of the personal selling process in which the salesperson attempts to make a favorable impression, gather information about the customer's needs and objectives, and build rapport ... called A)prospecting. B)preapproach. C)approach. D)making the presentation. E)overcoming objections.

Last Answer : C)approach.

......................... deals with making sound decisions under conditions of certainty, risk and uncertainty. a. Game theory b. Network analysis c. Decision theory d. None of these

Description : ......................... deals with making sound decisions under conditions of certainty, risk and uncertainty. a. Game theory b. Network analysis c. Decision theory d. None of these

Last Answer : c. Decision theory

The primary advantage of automatic vending as a form of retailing is that: A)it provides continuous service to customers. B)it eliminates the need for sales personnel. C)vending machines require little maintenance. D)it offers a low cost, personal method of selling.

Description : The primary advantage of automatic vending as a form of retailing is that: A)it provides continuous service to customers. B)it eliminates the need for sales personnel. C)vending machines require little maintenance. D)it offers a low cost, personal method of selling.

Last Answer : B)it eliminates the need for sales personnel.

Bart's Appliance Centre owner Ron Bart has access to a great deal of information generated both inside and outside the firm but much of this information is presently going to waste. Apparently Bart needs to develop a: A)marketing research focus B)marketing knowledge bank C)marketing information system D)data-gathering system

Description : Bart's Appliance Centre owner Ron Bart has access to a great deal of information generated both inside and outside the firm but much of this information is presently going to waste ... A)marketing research focus B)marketing knowledge bank C)marketing information system D)data-gathering system

Last Answer : C)marketing information system

Before hosting a dinner party, Mike notices that he does not have enough dishes and decides to look for another set. Mike has just gone through which stage of the consumer decision-making process? A)Problem recognition B)Information search C)Evaluation of alternatives D)Evoked set formation

Description : Before hosting a dinner party, Mike notices that he does not have enough dishes and decides to look for another set. Mike has just gone through which stage of the consumer decision-making process? A)Problem recognition B)Information search C)Evaluation of alternatives D)Evoked set formation

Last Answer : A)Problem recognition

7. Who defined Operations Research as scientific approach to problem solving for executive management? a. E.L. Arnoff b. P.M.S. Blackett c. H.M. Wagner d. None of the above

Description : 7. Who defined Operations Research as scientific approach to problem solving for executive management? a. E.L. Arnoff b. P.M.S. Blackett c. H.M. Wagner d. None of the above

Last Answer : c. H.M. Wagner

Who defined Operations Research as scientific approach to problem solving for executive management. a. E L Arnoff b. H M Wagner c. Churchman d. None of these

Description : Who defined Operations Research as scientific approach to problem solving for executive management. a. E L Arnoff b. H M Wagner c. Churchman d. None of these

Last Answer : b. H M Wagner

What thinking skills include creative thinking making decisions problem solving seeing things in the mind's eye and which other skill?

Description : What thinking skills include creative thinking making decisions problem solving seeing things in the mind's eye and which other skill?

Last Answer : Need answer

Which of the following best expresses the difference between programmed and non-programmed decisions? (a) Occur under certainty or risk; occur under uncertainty or ambiguity (b) Made by managers who prefer a thinking or technocratic style; made by managers who use judgement and follow intuition (c) Handled with decision rules; decision rules cannot be developed (d) Have computer routines developed for them; are not computerized

Description : Which of the following best expresses the difference between programmed and non-programmed decisions? (a) Occur under certainty or risk; occur under uncertainty or ambiguity (b) Made by managers ... rules cannot be developed (d) Have computer routines developed for them; are not computerized

Last Answer : (c) Handled with decision rules; decision rules cannot be developed 

Which one of the following statements BEST characterises marketing research? A)research is a continuous process, providing a constant flow of information B)research is conducted on a special-project basis C)research is performed when routine information is required D)research is the basis for making recurring marketing decisions

Description : Which one of the following statements BEST characterises marketing research? A)research is a continuous process, providing a constant flow of information B)research is conducted on a special- ... when routine information is required D)research is the basis for making recurring marketing decisions

Last Answer : B)research is conducted on a special-project basis

The three factors that influence the ethical decision -making process include A)individual factors, corporate culture, and peer influence. B)opportunity, personal moral philosophies, and situational variables. C)individual factors, organisational relationships, and opportunity. D)peer influences, personal moral philosophies, and opportunity.

Description : The three factors that influence the ethical decision-making process include A)individual factors, corporate culture, and peer influence. B)opportunity, personal moral philosophies, and ... relationships, and opportunity. D)peer influences, personal moral philosophies, and opportunity.

Last Answer : C)individual factors, organisational relationships, and opportunity.

Joan recently changed employers within the same industry. At her old company, employees routinely took home company pens, pencils, and note pads, and they frequently made personal long -distance calls on company phones. Joan observes that employees do not engage in such practices at her new company. What Joan sees could best be described as a difference in A)significant others. B)profit objectives. C)corporate culture. D)legal climate. E)corporate goals.

Description : Joan recently changed employers within the same industry. At her old company, employees routinely took home company pens, pencils, and note pads, and they frequently made personal long -distance ... A)significant others. B)profit objectives. C)corporate culture. D)legal climate. E)corporate goals

Last Answer : D)legal climate

A phase out approach can be best described as : A)allowing the product to decline without a change in the marketing strategy B)exploiting any strengths left in the product C)immediately dropping the product from the product mix D)intensifying marketing efforts in core markets

Description : A phase out approach can be best described as : A)allowing the product to decline without a change in the marketing strategy B)exploiting any strengths left in the product C)immediately dropping the product from the product mix D)intensifying marketing efforts in core markets

Last Answer : A)allowing the product to decline without a change in the marketing strategy

A solution to a problem that is arrived at through an unstructured process of decision making is called a………….. (a) Bounded rationality ; (b) Non-programmed decision ; (c) Programmed decision ; (d) Uncertainty

Description : A solution to a problem that is arrived at through an unstructured process of decision making is called a………….. (a) Bounded rationality ; (b) Non-programmed decision ; (c) Programmed decision ; (d) Uncertainty

Last Answer : (c) Programmed decision ;

Jenkins is a small retail chain in South Wales. When considering changes in its marketing strategy, the firm's management looks only at changes in shopper attitudes and spending patterns. With regard to responding to environemntal forces Smith's approach can best be described as? A)passive and proactive B)aggressive and proactive C)dominant and proactive D)passive and reactive

Description : Jenkins is a small retail chain in South Wales. When considering changes in its marketing strategy, the firm's management looks only at changes in shopper attitudes and spending patterns. With ... )passive and proactive B)aggressive and proactive C)dominant and proactive D)passive and reactive

Last Answer : D)passive and reactive

The consumer is MOST likely to use limited problem solving for : A)Laundry detergent B)Toothpaste C)A new car D)A blender E)A foreign holiday

Description : The consumer is MOST likely to use limited problem solving for : A)Laundry detergent B)Toothpaste C)A new car D)A blender E)A foreign holiday

Last Answer : D)A blender

Which of the following is MOST likely require a consumer to use extended problem solving? A)Stereo equipment B)Shaving cream C)Cereal D)Kitchen utensils E)Gasoline

Description : Which of the following is MOST likely require a consumer to use extended problem solving? A)Stereo equipment B)Shaving cream C)Cereal D)Kitchen utensils E)Gasoline

Last Answer : A)Stereo equipment

The decision-making model consists of four styles: directive, analytic, behavioral and _______________. (a) Conceptual ; (b) Intuitive ; (c) Group interaction ; (d) Laggard

Description : The decision-making model consists of four styles: directive, analytic, behavioral and _______________. (a) Conceptual ; (b) Intuitive ; (c) Group interaction ; (d) Laggard

Last Answer : (a) Conceptual ;

A manager who is helping a customer return some shoes they purchased last week is dealing with what type of decision? (a) Non-programmed decision ; (b) Uncertainty ; (c) Bounded rationality ; (d) Programmed decision

Description : A manager who is helping a customer return some shoes they purchased last week is dealing with what type of decision? (a) Non-programmed decision ; (b) Uncertainty ; (c) Bounded rationality ; (d) Programmed decision

Last Answer : (d) Programmed decision 

Following a hurricane, a tremendous demand for gas-powered generators occurs. Gotts Hardware holds a large stock of these items and it faces major ethical decisions with regard to the ------ issue. A) product B) advertising C) personal selling D) publicity E) pricing

Description : Following a hurricane, a tremendous demand for gas-powered generators occurs. Gotts Hardware holds a large stock of these items and it faces major ethical decisions with regard to the ------ issue. A) product B) advertising C) personal selling D) publicity E) pricing

Last Answer : E) pricing

44. The word “Programming” means taking decisions ______ a. Systematically b. Rapidly c. Slowly d. Instantly

Description : 44. The word “Programming” means taking decisions ______ a. Systematically b. Rapidly c. Slowly d. Instantly

Last Answer : a. Systematically

When the purchasing manager for ABBA seat covers buys material and thread, he considers a variety of factors. Which one of the following is LEAST likely to concern the buyer in the purchase decision? A)does the quality of the goods meet company specifications B)does the supplier consistently deliver on time C)does the supplier also sell to my competitors D)does the price meet the company budget requirements

Description : When the purchasing manager for ABBA seat covers buys material and thread, he considers a variety of factors. Which one of the following is LEAST likely to concern the buyer in the purchase ... )does the supplier also sell to my competitors D)does the price meet the company budget requirements

Last Answer : C)does the supplier also sell to my competitors

Mama Pasta's marketing manager believes that the firm's recent 40% increase in consumer sales is due to changes in costumer perceptions regarding the nutritional value of pasta. Which stage of the marketing research process has been completed? A)data interpretation B)data analysis C)hypothesis development D)problem expansion

Description : Mama Pasta's marketing manager believes that the firm's recent 40% increase in consumer sales is due to changes in costumer perceptions regarding the nutritional value of pasta. Which ... been completed? A)data interpretation B)data analysis C)hypothesis development D)problem expansion

Last Answer : C)hypothesis development

If you are employing scientific method for solving a problem and interpretation of the results, then this process is called Options: A) Scientific B) Self-satisfying C) Complementary to personal objectives D) None of the above

Description : If you are employing scientific method for solving a problem and interpretation of the results, then this process is called Options: A) Scientific B) Self-satisfying C) Complementary to personal objectives D) None of the above

Last Answer : A) Scientific

Which of the following is NOT a major factor for firms making price decisions? A)Costs B)Competition C)Past sales D)Channel member expectations E)Legal and regulatory issues

Description : Which of the following is NOT a major factor for firms making price decisions? A)Costs B)Competition C)Past sales D)Channel member expectations E)Legal and regulatory issues

Last Answer : C)Past sales

The group of people within an organisation who are involved in making organisational purchase decisions is referred to as A)the new-task team. B)negotiators. C)purchasing agents. D)deciders. E)the buying centre.

Description : The group of people within an organisation who are involved in making organisational purchase decisions is referred to as A)the new-task team. B)negotiators. C)purchasing agents. D)deciders. E)the buying centre.

Last Answer : E)the buying centre.

Concerned about the impact on her firm's promotional messages, Karen Dickson of Magnum PLC., seeks an approach with immediate feedback. She is most likely to achieve this through. A)television advertising B)newspaper advertising C)publicity D)personal selling E)sales promotion

Description : Concerned about the impact on her firm's promotional messages, Karen Dickson of Magnum PLC., seeks an approach with immediate feedback. She is most likely to achieve this through. A)television advertising B)newspaper advertising C)publicity D)personal selling E)sales promotion

Last Answer : D)personal selling

In its introduction of Stainmaster Carpets, Dupont used a pull policy. This approach necessitated heavy expenditure for which one of the following promotional mix elements? A)Advertising B)Publicity C)Personal selling D)Distribution E)Sales promotion

Description : In its introduction of Stainmaster Carpets, Dupont used a pull policy. This approach necessitated heavy expenditure for which one of the following promotional mix elements? A)Advertising B)Publicity C)Personal selling D)Distribution E)Sales promotion

Last Answer : A)Advertising

n the previous three years, four studies have been conducted on the characteristics of Tyrone Brick's clients. As the firm seeks to put together a report showing trends in this area, it has a hard time locating the information contained in these study reports. This firm seems to need: A)a marketing research manager B)a marketing databank C)survey research D)primary data

Description : n the previous three years, four studies have been conducted on the characteristics of Tyrone Brick's clients. As the firm seeks to put together a report showing trends in this area, it has a ... to need: A)a marketing research manager B)a marketing databank C)survey research D)primary data

Last Answer : B)a marketing databank

Signs & Omens: How often do you make decisions based on these intuitive matters?...

Description : Signs & Omens: How often do you make decisions based on these intuitive matters?...

Last Answer : Follow the signs. I did for the past two months or so and they led me to a big fat lie that was kept from me for almost a year.

Advertising that encourages consumers to send in cards for additional information aids salespersons in achieving which goal of personal selling? A)Convincing prospects to buy B)Finding prospects C)Keeping customers satisfied D)Making the presentation E)Following up the sale

Description : Advertising that encourages consumers to send in cards for additional information aids salespersons in achieving which goal of personal selling? A)Convincing prospects to buy B)Finding prospects C)Keeping customers satisfied D)Making the presentation E)Following up the sale

Last Answer : B)Finding prospect

When Graphic Products decided to go international with its marketing effort, it adopted a totally global approach. Which one of the following factors did GP MOST likely experience difficulty with as the firm applied a global strategy for marketing? A) Branding B) Product characteristics C) Packaging D) Labeling E) Advertising

Description : When Graphic Products decided to go international with its marketing effort, it adopted a totally global approach. Which one of the following factors did GP MOST likely experience difficulty with as the ... ? A) Branding B) Product characteristics C) Packaging D) Labeling E) Advertising

Last Answer : E) Advertising

The three major personal influences believed to affect the consumer buying decision process are: A)perception, motives, and attitudes. B)personality, learning, and perception. C)demographic, situational, and attitudes.D)situational, lifestyle, and demographic. E)situational, perception, and motives.

Description : The three major personal influences believed to affect the consumer buying decision process are: A)perception, motives, and attitudes. B)personality, learning, and perception. C)demographic, ... and attitudes. D)situational, lifestyle, and demographic. E)situational, perception, and motives.

Last Answer : D)situational, lifestyle, and demographic.

The three major categories of influences that are believed to influence the consumer buying decision process are personal, psychological, and: A)person-specific B)social C)demographic D)situational E)cultural

Description : The three major categories of influences that are believed to influence the consumer buying decision process are personal, psychological, and: A)person-specific B)social C)demographic D)situational E)cultural

Last Answer : B)social

Which one of the following is an example of a customer in an organisational market? A)a homemaker who buys detergent B)a consumer who hires a solicitor C)a shop owner who buys pencils for use in his shop D)a plant manager who buys petrol for her personal car

Description : Which one of the following is an example of a customer in an organisational market? A)a homemaker who buys detergent B)a consumer who hires a solicitor C)a shop owner who buys pencils for use in his shop D)a plant manager who buys petrol for her personal car

Last Answer : D)a plant manager who buys petrol for her personal car

Strategic Management is an attempt to organize qualitative and quantitative information in a way that allows effective decisions to be made under conditions of uncertainty

Description : Strategic Management is an attempt to organize qualitative and quantitative information in a way that allows effective decisions to be made under conditions of uncertainty

Last Answer : True

The recruiting and selection process should include enough steps to yield the information needed to make accurate selection decisions. However, the stages of the process should be sequenced so that the more expensive steps are A)near the beginning. B)always completed before anything else. C)near the end. D)paid by the prospects rather than the company.

Description : The recruiting and selection process should include enough steps to yield the information needed to make accurate selection decisions. However, the stages of the process should be sequenced so that the more ... anything else. C)near the end. D)paid by the prospects rather than the company.

Last Answer : C)near the end.

If Proctor and Gamble, the makers of Ariel, need to know what percentage of customers examine product labels before making a product selection in the supermarket, this could best be accomplished through: A)focus groups B)mail surveys C)personal interviews D)observation E)mail-intercepts

Description : If Proctor and Gamble, the makers of Ariel, need to know what percentage of customers examine product labels before making a product selection in the supermarket, this could best be accomplished through: A)focus groups B)mail surveys C)personal interviews D)observation E)mail-intercepts

Last Answer : D)observation

Which of the factors listed below is not a reason for decision making in organizations being a complex process? (a) People have to make decisions in a historical context (b) Several stakeholders will have an interest in the decision (c) Modern information systems enable people to evaluate a range of possible outcomes (d) Factors in the current context of the organization affect the decision

Description : Which of the factors listed below is not a reason for decision making in organizations being a complex process? (a) People have to make decisions in a historical context (b) Several ... range of possible outcomes (d) Factors in the current context of the organization affect the decision

Last Answer : (c) Modern information systems enable people to evaluate a range of possible outcomes 

People in the marketing department are having difficulty estimating the level of effort needed to achieve advertising goals. This problem is characteristic of the __________ approach to advertising appropriation. A)reliable -appropriation B)match -competition C)arbitrary D)objective -and -task E)percent -of-sales

Description : People in the marketing department are having difficulty estimating the level of effort needed to achieve advertising goals. This problem is characteristic of the __________ approach to advertising appropriation. A) ... B)match -competition C)arbitrary D)objective -and -task E)percent -of-sales

Last Answer : D)objective -and -task

Sandra, a new salesperson for Brenham Foods calls in an order for twice the amount of merchandise that Corner Market requested because she knows that it will increase her sales and will not be noticed by Corner Market. This relates to ------- as an influence in ethical decision making. A)opportunity B)exposure C)significant others D)peers E)external rewards

Description : Sandra, a new salesperson for Brenham Foods calls in an order for twice the amount of merchandise that Corner Market requested because she knows that it will increase her sales and will not ... in ethical decision making. A)opportunity B)exposure C)significant others D)peers E)external rewards

Last Answer : A)opportunity

Which of the following is NOT one of the factors that interact to determine the ethical decision -making process in marketing? A) Relationships with superiors B) Laws and regulation s C) Opportunity D) Individual factors E) Relationships with coworkers

Description : Which of the following is NOT one of the factors that interact to determine the ethical decision-making process in marketing? A) Relationships with superiors B) Laws and regulations C) Opportunity D) Individual factors E) Relationships with coworkers

Last Answer : B) Laws and regulation s

Stirling Hotels places an advertisement with a coupon in the travel section of the Sunday Times. This ad is intended to help consumers in which phase of the decision-making process? A)Internal search B)Cognitive dissonance C)Purchase D)External search E)Framing

Description : Stirling Hotels places an advertisement with a coupon in the travel section of the Sunday Times. This ad is intended to help consumers in which phase of the decision-making process? A)Internal search B)Cognitive dissonance C)Purchase D)External search E)Framing

Last Answer : D)External search

13) Reading through a copy of Loaded containing advertisements for sweaters from Ralph Lauren, Levi Strauss jeans and tennis shoes from Adidas, Martin remembers only the shoe ad, thanks to the recent tear in his Reeboks. Martin has engaged in selective: A)distortion. B)decision making. C)analysis. D)retention. E)reading.

Description : 13) Reading through a copy of Loaded containing advertisements for sweaters from Ralph Lauren, Levi Strauss jeans and tennis shoes from Adidas, Martin remembers only the shoe ad, thanks to the recent tear in ... selective: A)distortion. B)decision making. C)analysis. D)retention. E)reading.

Last Answer : D)retention.

usan has left her parents home and moved into a new flat. She is spending considerable time and effort comparing the ranges of furniture in different retail stores. Which type of decision-making process is she using? A)Selective B)Intensive C)Extensive D)Shopping E)Routine

Description : usan has left her parents home and moved into a new flat. She is spending considerable time and effort comparing the ranges of furniture in different retail stores. Which type of decision-making process is she using? A)Selective B)Intensive C)Extensive D)Shopping E)Routine

Last Answer : C)Extensive

What economic principle is described as an advanced form of socialism that completely eliminates the difference between the classes and is enforced by authoritarian governments only partial success?

Description : What economic principle is described as an advanced form of socialism that completely eliminates the difference between the classes and is enforced by authoritarian governments only partial success?

Last Answer : communist

What are the different techniques used to offset risk and uncertainty in decision making?

Description : What are the different techniques used to offset risk and uncertainty in decision making?

Last Answer : Decision tree analysis, Simulation, Game theory, Probabilistic models