Bart's Appliance Centre owner Ron Bart has access to a great deal of information generated both inside and outside the firm but much of this information is presently going to waste. Apparently Bart needs to develop a: A)marketing research focus B)marketing knowledge bank C)marketing information system D)data-gathering system

Bart's Appliance Centre owner Ron Bart has access to a great deal of information  

generated both inside and outside the firm but much of this information is presently going  to waste. Apparently Bart needs to develop a:
A)marketing research focus
B)marketing knowledge bank
C)marketing information system
D)data-gathering system
by

1 Answer

Answer :

C)marketing information system
by

Related questions

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Description : Roger McKinney complains to his advertising director that the continuing slump in orders has apparently been perpetuated by the firm's failure to have the necessary advertising expenditures in key media. Based on ... . A)percent -of-sales B)objective -and -task C)competition -matching D)arbitrary

Last Answer : A)percent -of-sales

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The __________ is sometimes considered to be the most important part of a marketing plan because it is often given to people outside the firm. A)SWOT analysis B)market analysis C)mission statement D)marketing strategy E)executive summary

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Last Answer : E)providing a detailed plan for implementation.

If Master Foods Ltd knows that its market share in Ireland has dropped 13 percent in the first quarter of the year but does not know what might have contributed to this decline, it is in which stage of the marketing research process? A)hypothesis development B)symptom identification C)problem identification D)data interpretation

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A sheriff is in hot pursuit of the notorious bank robber Black Bart. The six-shooters of the lawman and the criminal glisten in the sun, as Black Bart speeds his way on foot to the first horse he sees, and quickly mounts it. The sheriff, in hot pursuit, jumps on the back of the closest steed he can find, and continues the heated chase, but he is unable to close the gap between them. After a short time, a man and a woman, who are witnessing the chase, shout out loudly to the lawman and the criminal, 'Meet you at the saloon in 30 minutes for something cold!' What is going on in this strange scenario, and who are the man and the woman who shouted out the invitation to the saloon? -Riddles

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Children with muscular dystrophy who receive treatments developed through research programs funded by MDA would represent __________ for this charitable organisation. A)target publics B)target population C)general publics D)focus groups E)client publics

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The functions of distribution channel do not include __ 1. Gathering and providing market information 2. Marketing research 3. Assisting the consumer in understanding and using the goods 4. Promoting the sales of goods 5. none of these

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Last Answer : C)customer type.

Which one of the following statements BEST characterises marketing research? A)research is a continuous process, providing a constant flow of information B)research is conducted on a special-project basis C)research is performed when routine information is required D)research is the basis for making recurring marketing decisions

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Last Answer : B)research is conducted on a special-project basis

hen Pepsi Co takes the information collected through research and attempts to assess and interpret what it means for its soft drink marketing efforts, Pepsi Co is involved in environmental: A)scanning B)forces C)management D)planning E)analysis

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Last Answer : E)analysis

To effectively monitor changes in the marketing environment, marketers must engage in: A)use of the marketing concept B)environmental scanning and analysis C)information collection D)marketing research E)environmental management

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Last Answer : B)environmental scanning and analysis

Gathering information about customers or market is known as _____________ 1. Customer inspection 2. Checking market area 3. Need of a bank 4. Market Research 5. None of these

Description : Gathering information about customers or market is known as _____________ 1. Customer inspection 2. Checking market area 3. Need of a bank 4. Market Research 5. None of these

Last Answer : Market Research

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Mama Pasta's marketing manager believes that the firm's recent 40% increase in consumer sales is due to changes in costumer perceptions regarding the nutritional value of pasta. Which stage of the marketing research process has been completed? A)data interpretation B)data analysis C)hypothesis development D)problem expansion

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Qualitative research is often exploratory and has all of the following characteristics except: a. It is typically used when a great deal is already known about the topic of interest b. It relies on the collection of non-numerical data such as words and pictures c. It is used to generate hypotheses and develop theory about phenomena in the world d. It uses the inductive scientific method

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A marketing audit's primary purpose is to A)check on the firm's current marketing position for financial and legal reasons. B)identify weaknesses in ongoing marketing operations and plan the necessary improvements to correct these weaknesses. C)focus on a few of the most important marketing activities and plan the methods to improve them. D)aid evaluation and reallocate the firm's marketing efforts and marketing opportunities.

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The XKL company wants to adopt the marketing concept. To be consistent with this move, it should adopt which of the following philosophies? A)The customer is always right B)Making money is our business C)Sell, sell, sell D)Keep prices low E)Focus on today

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) During which stage of new product development does the firm consider profitability? A)Idea generation B)Testing C)Business analysis D)Product development E)Compatibility research

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When a firm believes that it must react to external conditions and tailor its strategies and structure to deal with those conditions, it has adopted a __________ perspective. A)reactionary B)relativistic C)proactive D)deterministic E)strategic

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