Compared with other phases of the new product development process, the largest number of new -product ideas are rejected during the __________ phase. A)idea generation B)concept testing C)business analysis D)screening E)test marketing

Compared with other phases of the new product development process, the largest
number of new

-product ideas are rejected during the __________ phase.

A)idea generation
B)concept testing
C)business analysis
D)screening
E)test marketing
by

1 Answer

Answer :

D)screening
by

Related questions

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