Legal and General Insurance uses "the umbrella" to communicate protection to its customers. This illustrates the company's attempt to help customers understand the service by: A)emphasising tangible cues in promoting the service. B)personal selling of the service. C)utilising publicity techniques to enhance the service. D)distributing the service directly through television.

Legal and General Insurance uses "the umbrella" to communicate protection to its
customers. This illustrates the company's attempt to help customers understand the service
by:
A)emphasising tangible cues in promoting the service.
B)personal selling of the service.
C)utilising publicity techniques to enhance the service.
D)distributing the service directly through television.
by

1 Answer

Answer :

A)emphasising tangible cues in promoting the service.
by

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