Firms that truly adopt the marketing concept develop a distinct organisational culture
based on a shared set of beliefs that make __________ the pivotal point of the firm's
decisions about strategy and operations.
A)beating competitors
B)increasing market share
C)customers' needs
D)marketing implementation
E)marketing control
based on a shared set of beliefs that make __________ the pivotal point of the firm's
decisions about strategy and operations.
A)beating competitors
B)increasing market share
C)customers' needs
D)marketing implementation
E)marketing control