Recent questions tagged capsim-pratice

Description : Capstone’s definition of reach in the marketing module is defined by the potential number of customers who would see the message. Based on this definition what segment has “fair” reach with direct mailing? a. High End b. Traditional c. Low End d. Performance e. Size

Last Answer : a. High End

Description : Which segment has the highest growth rate? a. Traditional b. Low end c. High end d. Performance e. Size

Last Answer : d. Performance

Description : The December Customer Survey indicates a. a product’s customer awareness. b. how customers perceived the products in the segment. c. a product’s actual and potential demand. d. the accessibility of each product. e. none of the above.

Last Answer : b. how customers perceived the products in the segment.

Description : Segment price ranges drop _____ per year. a. $1.00 b. $0.60 c. $0.90 d. $0.50 e. $2.00

Last Answer : d. $0.50

Description : How best would you describe the financial position of the company, at the beginning of the simulation when control of the company is handed over to you? a. Of moderate excellence b. Close ... d. Heavily indebted but not close to bankruptcy e. Bad but with ample opportunity for improvemen

Last Answer : a. Of moderate excellence

Description : A perfect product (with 100% awareness) starting with a survey score of 100, why is it that at 60% accessibility rating, 80% of customers have access to a product such that survey score declines from ... acquire the product. c. Because accessibility rating is not reliable. d. All of the above.

Last Answer : b. Of the 40% of customers without accessibility, 20% of them would make an extra effort to acquire the product.

Description : One way to enter sales forecasts and production schedules is to develop a worst case/best case scenario. Where would you enter your best case scenario and where would you enter your ... Forecast cell on the Marketing spreadsheet and in the Production Schedule cell on the Production spreadsheet.

Last Answer : a. On the Marketing spreadsheet enter your worst case forecast in Your Sales Forecast cell, and on the Production spreadsheet enter your best case forecast in the Production Schedule cell.

Description : The following describe the strategy of Differentiation with Product Lifecycle Focus, except: a. develops an R&D competency to keep designs fresh and exciting. b. concentrates on the High End, Traditional ... . products maintains pace with the market. e. capacity is expanded as demand is increased.

Last Answer : c. prices are below average.

Description : The growth rate for industry demand in the _____ segment is 18.3%. a. Traditional b. Low End c. High End d. Performance e. Size

Last Answer : e. Size

Description : In the advanced marketing module the term reach refers to a. the potential number of customers who would see the advertisement message. b. the potential number of customers that can be reached by ... promotions will be targeted. e. the fact that all segment respond similarly to each media type.

Last Answer : a. the potential number of customers who would see the advertisement message

Description : In the December customer survey, a product would not receive a perfect score of 100 if a. it was priced at the bottom of the expected range. b. it was perfectly positioned. c. it had an MTBF at the middle of the expected range. d. it had 100% awareness. e. it had ideal age for segment.

Last Answer : c. it had an MTBF at the middle of the expected range.

Description : Buying criteria order for which two segments is the same: a. Traditional and Low End. b. Performance and Size. c. Size and High End. d. High End and Performance. e. Performance and Traditional.

Last Answer : c. Size and High End.

Description : Products that are modified through R&D: a. Are always more attractive to customers. b. Will allow the company to increase the price. c. Are thought of as new products. d. Are perceived to be half the age as before entering R&D. e. Are always completed in less than one year.

Last Answer : d. Are perceived to be half the age as before entering R&D.

Description : Companies with this strategy state their vision as follows: Low priced products for the whole industry, our brands offer solid value. Our primary stakeholders and bondholders, customers, stockholders and ... Strategy with a Product Life Cycle Focus d. Broad Cost Leader e. Broad Differentiatio

Last Answer : d. Broad Cost Leader

Description : Customer Awareness Reports: a. each company’s level of accessibility. b. percentage of Customers who bought the product. c. percentage of Customers who knew about the product. d. percentage of Customers who are in that segment. e. each company’s success in pricing.

Last Answer : c. percentage of Customers who knew about the product.

Description : Which one of these criteria is not a top product characteristic of at least one segment? a. Size b. Performance c. Price d. Promotion e. Age

Last Answer : d. Promotion

Description : Where is proximity to the Ideal Spot particularly important? a. in price-oriented segments. b. in quality-oriented segments. c. in all customer segments. d. in high technology segments. e. in low technology segments.

Last Answer : d. in high technology segments.

Description : Dividends are paid to the stockholders in a. semi-annual installments at a rate per share that you establish at the beginning of the year. b. annual installments at a rate per share that you ... the above options. d. None of the options are those listed in the Capstone® Team Member Guide.

Last Answer : b. annual installments at a rate per share that you establish at the beginning of the year.

Description : The potential reach for print media is rated as good for the a. Performance and Low End. b. Performance and High End. c. Traditional and Low End. d. High and Low End. e. Size and Performance.

Last Answer : c. Traditional and Low End.

Description : The potential reach for web media is rated as good for the a. Performance and High End. b. Size and Performance. c. Traditional and Low End. d. High and Low End. e. Performance and Low End.

Last Answer : b. Size and Performance.

Description : The sales channel effectiveness for the outside sales people is highest for a. High End and Size. b. Performance, High and Size. c. Traditional and Low. d. Low End and High End. e. Size.

Last Answer : a. High End and Size.

Description : How many market segments are there? a. 3 b. 4 c. 5 d. 6 e. 7

Last Answer : c. 5

Description : What is the most important criteria to a “Size Segment” customer? a. Positioning b. Price c. Age d. MTBF e. Performance

Last Answer : a. Positioning

Description : What is the most important criteria to a “High End Segment” customer? a. Positioning b. Performance c. Price d. Age e. MTBF

Last Answer : a. Positioning

Description : What is the most important criteria to a “Traditional Segment” consumer? a. Price b. MTBF c. Positioning d. Age e. Performance

Last Answer : d. Age

Description : What is the starting awareness percentage of a new product? a. 15% b. 65% c. 40% d. 25% e. 20%

Last Answer : d. 25%

Description : The promotion budget affects: a. awareness. b. brand equity. c. performance. d. size. e. accessibility.

Last Answer : a. awareness.

Description : Increasing performance and shrinking size does what to the material cost? a. Nothing b. Increases c. Decreases d. Increases for traditional customers only. e. Decreases for traditional customers only.

Last Answer : b. Increases

Description : When a segment’s product supply exceeds demand, how much appeal, to the customer, will a product priced $1 above or below the segment price range lose? a. 5% b. 10% c. 15% d. 20% e. 0%

Last Answer : d. 20%

Description : Customers that are willing to pay for products with cutting edge technology that are fast performing and small in size are in the a. traditional segment. b. high end segment c. low end segment d. performance segment e. size segment

Last Answer : b. high end segment

Description : Customers that want proven products and current technology of moderate size and performance are in the a. traditional segment b. high End segment c. low End segment d. performance segment e. size segment.

Last Answer : a. traditional segment

Description : Which market segment places the most importance on reliability? a. Traditional b. Performance c. Low End d. Size e. High End

Last Answer : b. Performance

Description : The performance segment places more importance on a. age and reliability. b. reliability and positioning. c. price and age. d. positioning and price.

Last Answer : b. reliability and positioning.

Description : Sales channel effectiveness for inside salespeople is highest for a. Traditional, Low end and High End b. Performance and High End c. Performance, Size and High End d. Performance e. High End

Last Answer : d. Performance

Description : The potential reach for direct mail is rated as good for the a. Performance and Low End. b. Performance and High End. c. Traditional and Low End. d. High and Low End. e. Size and Performance.

Last Answer : c. Traditional and Low End.

Description : The sales channel effectiveness for the distributors is highest for a. High End. b. Performance, High and Size. c. Traditional and Low. d. Low End and High End. e. Size.

Last Answer : c. Traditional and Low.

Description : The traditional market segment is expected a. none of these. b. to grow at 14% per year. c. to grow at a faster rate than the market. d. to make up 27.5% of the electronic sensor market in five years from now. e. to grow at a faster rate than the high end segmen

Last Answer : d. to make up 27.5% of the electronic sensor market in five years from now.

Description : Combining size and performance creates a product attribute known as a. MTBF. b. consumer perception. c. positioning. d. physical perception. e. a completed electric sensor.

Last Answer : c. positioning.

Description : One of the ways of calculating the top product's demand is by a. multiplying the total market share for that product in that segment by the total market demand for that segment. b. ... demand for that market segment by the total number of products in that segment (not including fringe).

Last Answer : c. divide the top product segment’s score by the sum of all other scores in that segment (not counting fringe products).

Description : If there are 4 products listed in the Capstone Courier in the traditional segment that have a customer survey scoring of 32, 28, 22 and 14, then the top product’s demand would be: a. 32%. b. 50%. c. 64%. d. 33%.

Last Answer : d. 33%.

Description : In forecasting, it is not likely that you will take half of the sales unless a. the product positioning is ideal. b. the product meets the top 2 buying criteria and the price is low. c. the positioning ... d. the price is at the low end of the range and the positioning, age and MTBF are superior.

Last Answer : d. the price is at the low end of the range and the positioning, age and MTBF are superior.

Description : The time allocation on the advanced marketing module can be used to a. make a greater effort by the sales staff which translates into increased demand for that segment. b. make a greater ... advanced marketing module. d. increase the promotional budget resources to increase awareness. e. huh?

Last Answer : b. make a greater effort by the sales staff which translates into increased demand for that product.

Description : The potential reach for Trade Shows is rated as good for the a. Traditional. b. High End. c. Performance and Low End. d. Performance and High End. e. Size and Performance.

Last Answer : b. High End

Description : The potential reach for E-mail is rated as good for the a. Traditional and Low End. b. High and Low End. c. Performance and Low End. d. Performance and High End. e. Size and Performance.

Last Answer : e. Size and Performance.

Description : Which customer group or market segment seeks advanced technology products that focus on small size? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

Last Answer : e. Size customers

Description : Which customer group or market segment seeks high reliability, advanced technology products that emphasize high performance? a. Traditional customers b. Low End customers c. High End customers d. Performance customers

Last Answer : d. Performance customers