Recent questions tagged genral

__ is defined as th ned as the use of c e use of commercial ma cial marketing concep ng concepts and t ts and tools in ools in programs designed to influence individual’s behavior to designed to influence individual’s behavior to improve their well-being and that of ove their well-being and that of society. a. Unsought product b. Internal marketing Internal marketing c. Social marketing d. Product line

Description : __ is defined as th ned as the use of c e use of commercial ma cial marketing concep ng concepts and t ts and tools in ools in programs designed to influence individual's behavior to ... of society. a. Unsought product b. Internal marketing Internal marketing c. Social marketing d. Product line

Last Answer : c. Social marketing

Product planne t planners must desi st design the ac gn the actual pr tual product an oduct and find w d find ways to _ ays to _____ it ____ it in orde in order to create the bundle of ben create the bundle of benefits that will provide the efits that will provide the most satisfying custome most satisfying customer experience. r experience. a. core benefit b. package package c. brand d. augment

Description : Product planne t planners must desi st design the ac gn the actual pr tual product an oduct and find w d find ways to _ ays to _____ it ____ it in orde in order to create the bundle ... custome most satisfying customer experience. r experience. a. core benefit b. package package c. brand d. augment

Last Answer : d. augment

Product planners need to think about product products and s s and services on three levels. Each level adds more customer value. adds more customer value. The most basic level is The most basic level is the _____, which addresses the _____, which addresses the question, “What is the buyer really buying?” a. actual product b. augmented product augmented product c. core benefit d. co-branding

Description : Product planners need to think about product products and s s and services on three levels. Each level adds more customer value. adds more customer value. The most basic level is The most basic ... buying? a. actual product b. augmented product augmented product c. core benefit d. co-branding

Last Answer : c. core benefit

Many companies are moving to a new level in creating value for their customers. They are developing and deliveri are developing and delivering total customer experi ng total customer experiences. Whereas products are Whereas products are tangible tangible and services are intangible, experiences are _____. a. product quality b. memorable memorable c. unsought product d. internal marketing

Description : Many companies are moving to a new level in creating value for their customers. They are developing and deliveri are developing and delivering total customer experi ng total customer experiences. Whereas ... _____. a. product quality b. memorable memorable c. unsought product d. internal marketing

Last Answer : b. memorable memorable

_____ are a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do for sale that are essentially intangible and do not result in the ownership of anything. result in the ownership of anything. a. Line extensions b. Services Services c. Brands d. Consumer products

Description : _____ are a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do for sale that are essentially intangible and do not result in ... ownership of anything. a. Line extensions b. Services Services c. Brands d. Consumer products

Last Answer : b. Services Services

Which of the following is not a key activity of an operations manager? a. Understanding Understanding the needs of customer customer b. Continually learning Continually learning c. Managing cash flows d. Exploiting Exploiting technology to technology to produce goods produce goods and ser and services

Description : Which of the following is not a key activity of an operations manager? a. Understanding Understanding the needs of customer customer b. Continually learning Continually learning c. Managing cash ... d. Exploiting Exploiting technology to technology to produce goods produce goods and ser and services

Last Answer : c. Managing cash flows

Which of Which of the following activ ng activities is not a direct responsi esponsibility of operati operations management? a. Planning Planning & controlling controlling the operations operations b. Designing the operation’s products, services & Designing the operation’s products, services & processes c. Developing an Developing an operations operations strategy strategy for the operation operation d. Determining the exact mix of products & services that customers will want

Description : Which of Which of the following activ ng activities is not a direct responsi esponsibility of operati operations management? a. Planning Planning & controlling controlling the operations operations b ... operation operation d. Determining the exact mix of products & services that customers will want

Last Answer : d. Determining the exact mix of products & services that customers will want

Most operations Most operations produce a mixture produce a mixture of both of both products & products & services. Which services. Which of the following following businesses is closet to producing “pure” services? a) Steel company company b) A Restaurant A Restaurant c) Counselor/therapist d) IT company

Description : Most operations Most operations produce a mixture produce a mixture of both of both products & products & services. Which services. Which of the following following businesses is closet to producing pure ... a) Steel company company b) A Restaurant A Restaurant c) Counselor/therapist d) IT company

Last Answer : c) Counselor/therapist

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