answer:From a gamer: For starter, say no to jump scare! It is so overused that it is one of the cheapest way to scare people. Sure, people get scared by jump scare, but then they think about it no more. Also random creepy sound and gore. You should only put them in the game to push the story going, not to scare your players. As for the story, instead of going for the same old things of people getting lost in a haunted house or being haunted by a random ghost, how about trying a different approach, something that isn’t normally associated with horror? For example, a child misinterpret some adult incident as a scary threat, or a woman who lost her child finds a toy that begins to mimic her child’s behavior. The secret to scare your player is to associate your story with something they can relate on. And do you have any plan for the art? You don’t really need to make everything look dark right from the beginning. You can make the game look light-hearted and innocent at first, then get everything darker as the game progresses. It will surprise the player and double the scare. Do you have any plan for the kind of games? A straightfoward adventure game or an RPG or anything else? I’m happy to play any kind of game as long as the story is good enough.