In such a competitive market, it is extremely important that you have your research done on the company you are meeting. Find out where they have been and where they are going. Relay the fact that you have read their websites, pick out key areas that were of interest to you in the website, your impression of their company through direct of indirect dealings, if you read recent articles they may have appeared in, new products/services they are launching etc.. Also tie in again why the role appeals to you.