Description : Which of the following metric is used for tracking the status of email marketing? a. Conversion Rate b. Open Rate c. Bounce Rate d. All of the above
Last Answer : d. All of the above
Description : There are a number of elements in the Digital Marketing Institute email marketing process. Choose TWO of the following: Mark one answer: Data Bounce rates Interface Response rates
Last Answer : Data
Description : Which amongst the following is included as part of the Internet Marketing Strategy Goal Setting Situation Review Both A & B Neither of A & B
Last Answer : Both A & B
Description : You can _________ the number of bounce rate by adding more images at the bottom. A. increase B. reduce C. does not depends on image D. Can not say
Last Answer : B. reduce
Description : "Is Web Analytics is the process of measuring, collecting, analyzing and reporting on internet data for the purpose of understanding how website is used by audience?" TRUE FALSE
Last Answer : TRUE
Description : Online PR Techniques can include Link Building Viral Marketing Communicating with the Media Journalists All of The Above
Last Answer : All of The Above
Description : Effectiveness of e-commerce website should address Coherence Complexity Legibility All of the Above
Last Answer : All of the Above
Description : Accessibility w.r.t understanding site user requirement should include Number of visually impaired People Number of users of less Popular Browsers Both A & B None of the Above
Last Answer : Both A & B
Description : Social Media Marketing allows a company to address a range of stakeholders including Customers Employees Neither A Nor B Both A & B
Description : Which amongst the following is not a Search Engine Marketing Technique Pay Per Click [PPC] Trusted Feed including Paid-for inclusion Both A & B None of the Abov
Description : Which of the following are advantage(s) of digital marketing over traditional marketing? Digital marketing is not Performance oriented Targeting of audience on the basis of user's interest is not possible in digital marketing Both A & B Neither of A & B
Last Answer : Neither of A & B
Description : Digital marketing aims to Identify customer needs Targeting niche audience Both A & B Neither of A & B
Description : Digital marketing includes_________. A. RSA B. Podcasting C. Voice broadcast D. Both B & C
Last Answer : D. Both B & C
Description : ) How many main pillars of digital marketing? A. online marketing B.offline marketing C.print marketing D.Both A & B
Last Answer : D.Both A & B
Description : What is not true about digital marketing? It can be done online It cannot be done online It is referred to as online marketing, internet marketing or web marketing All of the above
Last Answer : It can be done online
Description : . What do you mean by Digital marketing? Digital marketing is referred to as online marketing, web marketing, and internet marketing. Analog Marketing Shop None of the above
Last Answer : Digital marketing is referred to as online marketing, web marketing, and internet marketing
Description : Which amongst the following does NOT comes under the People Part of the Internet Marketing Mix Training and Skills Remuneration Society Culture
Last Answer : Society
Description : A method of marketing by electronic mail wherein the recipient of the message has consented to receive it is called: Search Marketing Internet Advertising Permission-based E-Mail marketing Social Web Marketing
Last Answer : Permission-based E-Mail marketing
Description : This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems: * Direct Marketing interactive marketing Electronic marketing internet marketing
Last Answer : Electronic marketing
Description : What is not true about digital marketing? * Digital marketing is any form of marketing products or services that involves electronic devices Digital marketing can be done online Digital ... Digital marketing is often referred to as online marketing, internet marketing or web marketing
Last Answer : Digital marketing cannot be done online
Description : Digital marketing is often referred to as___________. * online marketing internet marketing web marketing All of the above
Last Answer : All of the above
Description : What do you mean by Digital marketing? A. Analog Marketing B. Shop C. Digital marketing is referred to as online marketing, web marketing, and internet marketing D. All of the abov
Last Answer : C. Digital marketing is referred to as online marketing, web marketing, and internet marketing
Description : ) Digital marketing is referred to as___________. A. online marketing B.web marketing C.internet marketing D.All of the above
Last Answer : D.All of the above
Description : Which of the following is not a type of digital marketing? A. Social marketing. B.Print advertising C.Internet marketing. D.e-marketing.
Last Answer : B.Print advertising
Last Answer : It cannot be done online
Description : What do you mean by Digital marketing? Digital marketing is referred to as online marketing, web marketing, and internet marketing. Analog Marketing Shop None of the above
Last Answer : Digital marketing is referred to as online marketing, web marketing, and internet marketing
Description : What is the area that is often overlooked in conversion-rate optimization? A. Internet performance B. Hyperlinks C. Mobile devices D. Website performance
Last Answer : D. Website performance
Description : Which amongst the following is not the part of building a Content Strategy Planning Publishing Measuring None of the above
Last Answer : None of the above
Description : The path to conversion on mobile is not the same as on tablet or desktop due to all of the following reasons except intent different screen size context functionality
Last Answer : intent
Description : Which are the two central pillars of business success for Conversion Optimization to succeed? A. Customer Focus and Continuous Improvement B. Continuous Improvement and Marketing C. Marketing and Customer Focus D. User Experience and Sales
Last Answer : A. Customer Focus and Continuous Improvement
Description : Which of the following would be leveraging both social network and traditional marketing? Handing out print advertisements with a coupon for a store A print advertisement in a magazine which ... an advertisement on a message board Hosting a video ad on YouTube not otherwise seen elsewhere
Last Answer : A print advertisement in a magazine which drives people to a website where there is a free trial offe
Description : Digital marketing includes_____________. voice broadcast podcasting RSA Both A and B
Last Answer : Both A and B
Description : Approximately how many businesses are used content marketing? 10 to 20% 25 to 30% 80 to 90% 100% 1. the customer review of a product on an E-Commerce website. a)Awareness about the brand b)Awareness about the product c)Experience the product d)Both a&c Answer: b
Last Answer : 80 to 90%
Description : Which of the following is the least important area in which to include your keyword(s)? A. Title B.Body Text C.Meta Keywords D.Meta Description
Last Answer : C.Meta Keywords
Description : Why is it important to have a company blog hosted on the company web domain versus a third party blogging site? Required by law Search engine rankings will include hits on the blog as part of the overall website hits Requires less effort to maintain Cannot be hacked easily
Last Answer : Search engine rankings will include hits on the blog as part of the overall website hits
Description : A website's home or front page should include __. A. Lengthy description of the organization B. Links to other websites C. Logos depicting awards the site`s designers have received D. All of the above
Last Answer : D. All of the above
Description : Modern style of marketing include ___________ 1. E-Commerce 2. E-mail solicitation 3. Social media marketing 4. All of these 5. None of these
Last Answer : All of these
Description : The functions of distribution channel do not include __ 1. Gathering and providing market information 2. Marketing research 3. Assisting the consumer in understanding and using the goods 4. Promoting the sales of goods 5. none of these
Last Answer : Marketing research
Description : Modern method of marketing include 1. publicity on the net 2. advertisement on the net 3. soliciting business through e-mails 4. tele marketing 5. all of these
Last Answer : all of these
Description : The marketing mixes of organizations that market services include product, price, promotion, place and : 1. packaging 2. premiums 3. people 4. purchasing 5. none of these
Last Answer : people
Description : Marketing strategy during a recession should include 1. a reduction in the number of sales personnel 2. a reduction in the expenditures for new product development 3. a reduction in ... 4. promotional efforts that promote value and utility 5. increase in expenditures for marketing operations
Last Answer : promotional efforts that promote value and utility
Description : The final stage in the development of an advertising campaign is 1. creating the advertising platform 2. developing the media plan 3. creating the advertising message 4. evaluating the effectiveness of advertising 5. none of these
Last Answer : evaluating the effectiveness of advertising
Description : Changes that affect a product's versatility, effectiveness, convenience, or safety are called _____________ modifications 1. functional 2. formal 3. style 4. quality 5. package
Last Answer : functional
Description : To ensure the effectiveness of segmentation, the segments should be measurable, substantial, accessible, and : 1. precise 2. stable 3. economic 4. reachable 5. none of these
Last Answer : stable
Description : 18. Which of the following factors have an impact on the effectiveness of your blog? A. Images and photos B. Language you use to blog C. Popularity of your blog D. Timing and the type of content you post
Last Answer : D. Timing and the type of content you post
Description : What is the generally accepted difference between seo and sem? A. No Difference, Theyre Synonymous B.SEO Refers To Organic/natural Listings While SEM Covers PPC, Or Paid Search C.SEO ... . D.SEO Focuses On Organic/natural Search Rankings, SEM Encompasses All Aspects Of Search Marketing
Last Answer : D.SEO Focuses On Organic/natural Search Rankings, SEM Encompasses All Aspects Of Search Marketing
Description : Approximately how many businesses are used content marketing? 10 to 20% 25 to 30% 80 to 90% 100%
Last Answer : 80 to 90%
Description : Which of the following is not a benefit of content marketing? Cost savings Increase sales Less engagement None of the above
Last Answer : Less engagement
Description : Which of the following is not a traditional forms of digital marketing? Telivision Radio Banners All of the above
Last Answer : All of the above
Description : Which of the following is not a type of digital marketing activity? Email marketing Social Marketing Video Marketing All of the above