Description : In order to identify the users, web analytics tools need to report on? A. user sessions B. Unique users C. Page Views D. All of the above
Last Answer : A. user sessions
Description : Keyword scope" is associate with which type of scope in Web analytics? Session scope Visitor scope Page Scope None of the above
Last Answer : Page Scope
Description : The most common user identification technique is via? A. Sessions B. Cookies C. Segmentation D. page views
Last Answer : B. Cookies
Description : . If I want to have an estimate of the number of people who visited my website, which metric should I use? A. Sessions B. Unique visitors C. Users D. Hits
Last Answer : B. Unique visitors
Description : KISSMETRICS, CRAZY EGG, WOOPRA are examples of Web Analytics Mobile Analytics Content Analytics None of the above
Last Answer : Web Analytics
Description : Which of the following are the tool for web analytics? Web trends Elogic Omniture All of the above
Last Answer : All of the above
Description : Which of the following comes under the ambit of Web analytics metrics? Transactions Usability Site performance All of the above
Description : "Is Web Analytics is the process of measuring, collecting, analyzing and reporting on internet data for the purpose of understanding how website is used by audience?" TRUE FALSE
Last Answer : TRUE
Description : Which mobile metrics are used to evaluate app engagement page views revenue and sales downloads and users monthly active users, session length and events
Last Answer : monthly active users, session length and events
Description : Why is it important to have a company blog hosted on the company web domain versus a third party blogging site? Required by law Search engine rankings will include hits on the blog as part of the overall website hits Requires less effort to maintain Cannot be hacked easily
Last Answer : Search engine rankings will include hits on the blog as part of the overall website hits
Description : The ______ goal of a business-to-business website involves gaining permission from a website visitor to engage in future dialogue by e-mail and other communications channels. * serve speak sell save
Last Answer : speak
Description : Which amongst the following is a tool to track Social Media Marketing Performance Hootsuite SproutSocial GOOGLE Analytics All of the above
Description : What Google analytics offer? E-mail based sharing Intelligence as ML algorithm Custom reports All of the above
Description : Google Analytics, KISSMETRICS, CRAZYEGG are the examples of Content Management Software Website Optimisation Tools Campaign Management Software None of the above
Last Answer : Website Optimisation Tools
Description : Which fact about push messaging is true? users with push enabled have 88% more app launches users with push enabled have 3x more retention rate users with push enabled have 55% shorter intervals between app sessions All of the above
Description : ……….. is the measurement and analysis of data to inform an understanding of user behavior across web pages. 1. Web analytics 2. Data analytics 3. Marketing Analytics 4. Media analytics
Last Answer : Web analytics
Description : The focus of web analytics is to understand the? A. users of a site B. User behavior C. User activities D. All of the above
Last Answer : D. All of the above
Description : ON-SITE Web Analytics can not track Competitors or related sites • TRUE • FALSE
Last Answer : TRUE
Description : Which of the following factors have an impact on the google pagerank? A. The Total Number Of Inbound Links To A Page Of A Web Site B.The Text Used To Describe The Inbound Link To A Page Of ... D.The Number Of Outbound Links On The Page That Contains The Inbound Link To A Page Of A Web Site
Last Answer : A. The Total Number Of Inbound Links To A Page Of A Web Site
Description : What Is Anchor Text? A. It Is The Main Body Of Text On A Particular Web Page B.It Is The Visible Text That Is Hyper Linked To Another Page C.It Is The Text Within The Left Or Top ... D.It Is The Most Prominent Text On The Page That The Search Engines Use To Assign A Title To The Page
Last Answer : B.It Is The Visible Text That Is Hyper Linked To Another Page
Description : Major portion of web page contributes _________________ image text video audio
Last Answer : image
Description : What is anchor text? A. It is the visible text that is hyperlinked to another page B.It is the main body of text on a particular web page C.The text within the left or top panel of a ... D.It is the most prominent text on the page that the search engines use to assign a title to the page
Last Answer : A. It is the visible text that is hyperlinked to another page
Description : The ______ goal of a business-to-business website involves gaining permission from a website visitor to engage in future dialogue by e-mail and other communications channels. A. serve B. speak C. sell D. save E. sizzle F. None of the above. Ans: B
Last Answer : B. speak
Description : which goal of a business-to-business website involves gaining permission from a website visitor and other communications channels? A.serve B.speak C.sell D.save Answer: B
Last Answer : B.speak
Description : When you copy a Web page or a file from a server to your local computer, this process is called (a) conferencing (b) downloading -Technology
Last Answer : (b) Because we store information from a server computer to a user computer.
Description : Every website is hosted on a server. A. True B.False
Last Answer : A. True
Description : How do you track a conversion path across multiple website domains in Google Analytics?
Last Answer : answer:This article from google shows how to consolidate multiple domains into a single report. There are some minor changes to the tracking code. From there you should be able to set up your funnels or track paths just like you normally would within one domain I believe.
Description : Which is not a digital marketing tool? 1. Google Ads 2. Google Keyword planner 3. Google play 4. Google analytics
Last Answer : Google Pay
Description : Google Analytics can never recognize returning users on mobile apps. a. True b. False c. Can be true or false d. Not defined
Last Answer : b. False
Description : What is the need to analyze digital analytics? a. For making better decisions related to the business b. For generating higher revenue from the website c. To define genuine customers for your business d. For appealing more users to drive more traffic
Last Answer : a. For making better decisions related to the business
Description : Google Analytics can only recognize returning users on websites, not on mobile apps. A. TRUE B. FALSE C. Can be true or false D. Can not say
Last Answer : B. FALSE
Description : The immediate purpose of analyzing digital analytics data is to: A. Make better decisions about your business B. Generate more revenue from your website C. Define the ideal customers for your business D. Drive more traffic to your website
Last Answer : A. Make better decisions about your business
Description : All conversion optimization must start with which of the following factors? A. Analytics B. Review C. Scripting D. None of the above
Last Answer : A. Analytics
Description : Where do you create a remarketing list? A. In Google Ads B. In Google Analytics C. In Google Remarketing Console D. In Google Ads or Google Analytics
Last Answer : D. In Google Ads or Google Analytics
Description : If you are building a brand new PPC account; and you want to start with your top converting terms, where is a good place to research where to find these terms? A. Your analytics account B. Your search console account C. Your merchant center account D. Your local business accoun
Last Answer : A. Your analytics account
Description : If you use a social media analytics tool like True Social Metrics, what can you use it for to get a better understanding of what content is effective - and what isn't? A. Measure the real ... topics and types of content are the most effective at engaging your influencers. D. All of the above
Description : Which fact about push messaging is true? 1. Users with push enabled have 88% more app launches 2. Users with push enabled have 55% shorter intervals between app sessions 3. Users with push enabled have a 3X higher retention rate 4. All of these are true
Last Answer : All of these are true
Description : Which metrics would accurately indicate the success of the latest Facebook post? A. Likes and click-through B. Impressions and click-through C. Reach and engagement D. Sessions and pageview
Last Answer : C. Reach and engagement
Description : Which of the following method used to identify user sessions? A. IP address B. authenticated user C. user agent D. All of the above
Description : How to get mac address of a visitor device to a page?
Last Answer : Normally a website can only track and display the website visitor's IP address and not the device MAC address. When a person visits your site they are behind a router which normally uses NAT. Routers ... that is shown online. The IP address that a website sees the IP address assigned from your ISP.
Description : Whats the largest page size that googles spider will crawl? A. larger than 30MB B.less than 30MB
Last Answer : B.less than 30MB
Description : How much time period is required to get a Google page ranking? A. 1 week B.2 weeks C.2 months D.More than 3 months
Last Answer : D.More than 3 months
Description : Which one of the following practice is ethical? A. Buying links from link farms B.Stuffing the metatags with keywords C.Having the same page twice - once in html, once in pdf D.Using hidden text that users do not see but spiders can read
Last Answer : A. Buying links from link farms
Description : Which of the following is valuable in increasing a page rank? A. Static content B.Paying for placement C.No contact information D.The quantity of links from other highly ranked pages to your site
Last Answer : D.The quantity of links from other highly ranked pages to your site
Description : What Is Keyword Density? A. The Number Of Times The Keyword Is Used / (divided By) The Total Word Count On The Page B.The Number Of Times The Keyword Is Used In The Page Description C.The ... Times The Keyword Is Used X (MULTIPLIED BY) The Total Word Count On Page D.None of the above
Last Answer : A. The Number Of Times The Keyword Is Used / (divided By) The Total Word Count On The Page
Description : How is site traffic useful in evaluating marketing? Overall site traffic can be followed and a general idea of marketing and its impact on It can be determined There is no ... be tracked Product sales from the company website can be attributed directly to the marketing campaign
Last Answer : Ads can send receivers to a specific landing page, which can be tracked
Description : Which of the following are types of SEO? On Page SEO On Page and FrontPage SEO Front Page SEO On Page and Off Page SEO
Last Answer : On Page and Off Page SEO
Description : Which of the following factors have an impact on the Google page rank? total no of inbound links to a page of a website. subject matter of the site providing the inbound link to a page of a website the text used to describe the inbound link to a page of a website none of the above
Last Answer : total no of inbound links to a page of a website
Description : SERP stand for Search Engine Result Page Search Engine Rating Page Search Engine Result Programme Search Engine Repository Page
Last Answer : Search Engine Result Page