Description : What do you mean by Delphi Technique in Market Research ? 1. In this a questionnaire is prepared 2. Depth interviews are conducted 3. Information is elicited by means of discussions with various experts in the field 4. All the above 5. None of these
Last Answer : Information is elicited by means of discussions with various experts in the field
Description : What do you mean by Delphi Technique in Market Research ? 1. In this a questionnaire is prepared 2. Depth interviews are conducted 3. Information is elicited by means of discussions with various experts in the field 4. All of the above 5. None of these
Description : Secondary data is collected through 1. Observation 2. Survey 3. Official record 4. Experiment 5. None of these
Last Answer : Official record
Description : Primary data is generally collected through 1. Survey 2. Experiment 3. Observation 4. Census report 5. None of these
Last Answer : Survey
Description : Which among the following is the main advantage of depth interviews ? 1. Accurate information 2. Hidden information 3. Time saving 4. High cost 5. None of these
Last Answer : Hidden information
Description : Generally speaking, the best research approach for exploratory research is 1. observation 2. survey 3. cross sectional 4. experimental 5. none of these
Last Answer : observation
Description : Generally speaking the best research approach for casual research is 1. observation 2. survey 3. cross sectional 4. experimental 5. none of these
Last Answer : experimental
Description : Generally the best research approach suited for descriptive research is 1. observation 2. survey 3. cross sectional 4. experimental 5. none of these
Last Answer : survey
Description : The need of objective observation is Options: A) In performing experiment B) In research C) In normal behaviour D) In all the situations
Last Answer : D) In all the situations
Description : The element of the audit planning process most likely to be agreed upon with the client before implementation of the audit strategy is the determination of the a. Procedures to be undertaken to discover ... opinion. d. Pending legal matters to be included in the inquiry of the client's attorney.
Last Answer : Timing of inventory observation procedures to be performed
Description : The element of the audit planning process most likely to be agreed upon with the client before implementation of the audit strategy is the determination of the a. Timing of inventory observation ... assessments. d. Pending legal matters to be included in the inquiry of the client's attorney
Last Answer : Timing of inventory observation procedures to be performed.
Description : If Proctor and Gamble, the makers of Ariel, need to know what percentage of customers examine product labels before making a product selection in the supermarket, this could best be accomplished through: A)focus groups B)mail surveys C)personal interviews D)observation E)mail-intercepts
Last Answer : D)observation
Description : The systematic gathering and analyzing of data on a particular marketing problem is 1. Promotional research 2. marketing information 3. marketing research 4. strategic information 5. None of these
Last Answer : marketing information
Description : The core elements of dissertation are (A) Introduction; Data Collection; Data Analysis; Conclusions and Recommendations (B) Executive Summary; Literature review; Data gathered; Conclusions; ... ; References (D) Introduction; Literature Review; Research Methodology; Results; Discussion and Conclusion
Last Answer : A
Description : The wrong statement in relation to experimental method is Options: A) Observation under controlled condition is experiment B) It is method of effective control of variables C) Careful observation of a phenomenon under controlled conditions D) It is an useful method in laboratories
Last Answer : D) It is an useful method in laboratories
Description : Leesport plans to get together a small group of department store buyers to talk about their buying patterns and interests. Leesport is planning: A)an experiment B)a mall intercept survey C)personal interviews D)a questionnaire E)a focus group
Last Answer : E)a focus group
Description : If marketing is done effectively which of the following is not required ? 1. Advertisement 2. Publicity 3. Market Research 4. Market Segmentation 5. None of these
Last Answer : Publicity
Description : Market Research is needed for ? 1. Checking the market area 2. Checking the right product to be sold 3. Making proper marketing decisions 4. Deciding right time to sell 5. All of these
Last Answer : All of these
Description : Which among the following is / are user / users of the outcome of the Marketing Research ? A.Consumers B.BusinessFirms C. Government D. Producers 1. Only A 2. Only A & B 3. A, B & D 4. All the above 5. None of these
Last Answer : All the above
Description : When very little is known about the problem being examined, which type of marketing research is done ? 1. Exploratory Research 2. Descriptive Research 3. Casual Research 4. Predictive Research 5. None of these
Last Answer : Exploratory Research
Description : To make proper marketing decisions we need to be done ____________ 1. Market research 2. Financial product 3. Targeted marketing 4. Publicity 5. None of these
Last Answer : Market research
Description : The functions of distribution channel do not include __ 1. Gathering and providing market information 2. Marketing research 3. Assisting the consumer in understanding and using the goods 4. Promoting the sales of goods 5. none of these
Last Answer : Marketing research
Description : If marketing is done effectively which of the following is not requried ? 1. Advertisement 2. Publicity 3. Market Research 4. Market Segmentation 5. None of these
Description : Market Research is needed for 1. checking the market area 2. checking the right product to be sold 3. making proper marketing decisions 4. deciding right time to sell 5. all of these
Last Answer : making proper marketing decisions
Description : The members of a venture team come from ? 1. the marketing department 2. the research and development department 3. the production and finance departments 4. different functional areas of an organization 5. none of these
Last Answer : different functional areas of an organization
Description : If marketing research shows that an aggregate of people do not desire a particular product, the people in the aggregate : 1. are a market for the product 2. do not have the ability to purchase the ... product 4. are not market for the product 5. are a market but will not purchase the product
Last Answer : are not market for the product
Description : The first step in planning a marketing research project is : 1. conducting a cost / benefit analysis 2. searching the environment 3. defining and locating problems 4. assessing organization resources 5. defining goals and objectives
Last Answer : defining and locating problems
Description : The real value of marketing research to the organization can best be understood by 1. its immediate impact on profits 2. the amount of time spent 3. how much it costs 4. improvements in the ability to make decisions 5. the increase in sales volume or market share
Last Answer : improvements in the ability to make decisions
Description : When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a _____ 1. group 2. bi-variant population 3. sample 4. market target 5. none of these
Last Answer : sample
Description : To effectively monitor changes in the marketing environment, marketers must engage in : 1. use of the marketing concept 2. environmental scanning and analysis 3. Information collection 4. Marketing research 5. Environmental Management
Last Answer : environmental scanning and analysis
Description : Market research is needed for _____________ 1. choosing the right sales persons 2. Choosing the right products 3. Making proper marketing decisions 4. Deciding the sales incentives 5. None of these
Last Answer : Making proper marketing decisions
Description : Recognition and recall tests are post -test methods to evaluate advertising effectiveness based on A)mail surveys. B)memory. C)inquiries. D)customer preferences. E)in -depth interviews.
Last Answer : B)memory
Description : This aims at influencing users who have begun their research on search engines, but not needed that they have visited a brand site. a)Contextual marketing b)Search retargeting c)Remarketing d)Both a&b Answer: b
Last Answer : b)Search retargeting
Description : A student is to conduct an experiment to show CO2 is released during respiration. List two precautions that he/she must take for obtaining correct observation. -Science
Last Answer : Two precautions to be taken are: (i) Germinating seeds (living) should be used. (ii) The experiment set up must be air-tight.
Description : A student is to conduct an experiment to show CO2 is released during respiration. List two precautions that he/she must take for obtaining correct observation.
Last Answer : Answer. Two precautions to be taken are: (i) Germinating seeds (living) should be used. (ii) The experiment set up must be air-tight.
Description : Given below are some characteristics of reasoning. Select the code that states a characteristic which is not of deductive reasoning: (A) The conclusion must be based on observation and experiment ( ... must follow from the premise/premises necessarily (D) The argument may be valid or invalid
Last Answer : (A) The conclusion must be based on observation and experiment
Description : Given below are some characteristics of logical argument. Select the code which expresses a characteristic which is not of inductive in character. (A) The conclusion is claimed to follow from ... conclusively follows from its premises. (D) The conclusion is based on observation and experiment
Last Answer : (C) The conclusion conclusively follows from its premises.
Description : As part of a class project, Sue Anderson interviews Gordon Jones, Director of Marketing for Kenner Industries. When asked about Kenner's promotional strategy, Gordon responds that like most industrial firms ... : A)advertising. B)publicity. C)personal selling. D)sales promotion. E)public relations.
Last Answer : C)personal selling.
Description : Casual research is 1. Together primary data to shed light on the real nature of the problem 2. to ascertain certain magnitudes 3. to find out cause and effect relationship 4. to explore the gravity of the situation 5. none of these
Last Answer : to find out cause and effect relationship
Description : Data compiled inside or outside the organization for some purpose other than the current research investigation are termed __________ data : 1. organizational 2. primary 3. secondary 4. exploratory 5. descriptive
Last Answer : secondary
Description : A true marketing requires 1. command and other mindset 2. control mindset 3. passive mindset 4. active mindset 5. none of these
Last Answer : active mindset
Description : Evaluating marketing performance by comparing it to established standards is part of : 1. Marketing planning 2. Organizing marketing activities 3. Coordinating marketing activities 4. Marketing Control 5. None of these
Last Answer : Marketing Control
Description : All of the following are marketing management tasks EXCEPT : 1. Marketing Planning 2. Organizing marketing activities 3. Co-Ordinating marketing activities 4. Project development and analysis 5. Marketing control
Last Answer : Project development and analysis
Description : ……….. is the measurement and analysis of data to inform an understanding of user behavior across web pages. 1. Web analytics 2. Data analytics 3. Marketing Analytics 4. Media analytics
Last Answer : Web analytics
Description : Which one of the following describes the three main elements of data management in email marketing? Mark one answer: Subscriber Capture, Maintenance, Segmentation ... Maintenance, Differentiation Maintenance, Segmentation, Subscription Service Management, Segmentation, SubscriberCapture
Last Answer : Subscriber Capture, Maintenance, Segmentation
Description : There are a number of elements in the Digital Marketing Institute email marketing process. Choose TWO of the following: Mark one answer: Data Bounce rates Interface Response rates
Last Answer : Data
Description : Digital marketing revolves around these 5Ds: digital devices, digital platforms, digital media, digital data, and digital technology. dabit, digital platforms, digital media, digital data, and ... digital platforms, digital media, digital data, and offline technology. All of the above
Last Answer : digital devices, digital platforms, digital media, digital data, and digital technology.
Description : In a marketing meeting, you suggested that the company should put more emphasis on email marketing. What is the most compelling data statistic you should cite? A. It is a cheap marketing tool. ... than other marketing channels. C. People like emails. D. Email can be integrated into social media.
Last Answer : B. It generates more ROI than other marketing channels
Description : If the auditor is convinced that the client has an excellent internal control structure, the amount of audit evidence to be gathered. a. Can be significantly less than where internal control is not ... determined opinion. c. Must be increased to support the auditor's belief. d. Is not determinable
Last Answer : Can be significantly less than where internal control is not adequate.