Entrepreneurship Development

Entrepreneurship Development
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Unit I : Entrepreneurship Development - Concept and Scope

1 a. Describe the procedure to evaluate your entrepreneurial traits as a career option for the given product to be manufactured or services to be rendered.

1 b. Explain the given terms related to Entrepreneurship 

1 c. Describe the salient features of the resources required for starting the specified enterprise. 

1 d. Identify the characteristics for a given type of enterprise.


1.1 Entrepreneurship as a Career.

1.2 Traits of Successful Intrapreneur/entrepreneur: Consistency, Creativity, Initiative, Independent Decision Making, Assertiveness, Persuasion, Persistence, Information Seeking, Handling Business Communication, Commitment to Work Contract, Calculated Risk Taking.

1.3 Entrepreneurship : Scope in Local and Global Market.

1.4 Intrapreneur and Entrepreneur.

1.5 Types of Enterprises and their Features : Manufacturing, Service and Trading.

1.6 Steps in Setting up of a Business.


Unit ll : Entrepreneurial Opportunities and Selection Process

2 a. Arrive at a business opportunity on the basis of given data/circumstances with justification. 

2 b. Describe the scheme(s) offered by the government for starting the specified enterprise. 

2 c. Suggest a suitable place for setting up the specified enterprise on the basis of given data/circumstances with justification. 

2 d. Suggest the steps for the selection process of an enterprise for the specified product or service with justification. 

2 e. Describe the market study procedure of the specified enterprise.


2.1 Product/Service Selection: Process, Core Competence, Product/Service Life Cycle, New Product/ Service Development Process, Mortality Curve, Creativity and Innovation in Product/Service Modification/Development.

2.2 Process Selection: Technology Life Cycle, Forms and Cost of Transformation, Factors Affecting Process Selection, Location for an Industry, Material Handling.

2.3 Market Study Procedures: Questionnaire Design, Sampling, Market Survey, Data Analysis.

2.4 Getting Information from Concerned Stakeholders such as Maharashtra Centre for Entrepreneurship Development [MCED], National Institute for Micro, Small and Medium Enterprises [NI-MSME], Prime Minister Employment Generation Program [PMEGP], Directorate of Industries [DI], Khadi Village Industries Commission [KVIC].


Unit III : Support Systems

3 a. Describe the support system equired for the specified enterprise.

3 b. Describe the help provided by the government agencies for the specified product/service. 

3 c. Describe the help provided by the non-governmental agencies for the specified product/service. 

3 d. Compute the breakeven point for the specified business enterprise, stating the assumptions made.


3.1 Categorisation of MSME, Ancillary Industries.

3.2 Support Systems — Government Agencies: MCED, NI—MSME, PMEGP, DI, KVIC.

3.3 Support Agencies for Entrepreneurship Guidance, Training, Registration, Technical Consultation, Technology Transfer and Quality Control, Marketing and Finance.

3.4 Breakeven Point, Return on Investment and Return on Sales.


Unit IV : Business Plan Preparation

4 a. Justify the importance of the business plan for the given product/service. 

4 b. Explain the key elements for the given business plan with respect to their purposc/sizc 

4 c. Prepare the budget for the given venture. 

4 d. Prepare the details of the given component of the given startup business plan


4.1 Sources of Product for Business Feasibility Study.

4.2 Ownership, Capital, Budgeting, Matching Entrepreneur with the Project, Feasibility Report Preparation and Evaluation Criteria.

4.3 Business Plan Preparation.

Unit V : Managing Enterprise

5 a. Justify the USP of the given product/ service from marketing point of view. 

5 b. Formulate a business policy for the given product/service. 

5 c. Choose the relevant negotiation techniques for the given product/ service with justification. 

5 d. Identify the risks that you may encounter for the given type of business/enterprise with justification. 

5 e. Describe the role of the incubation centre for the given product/service.


5.1 Unique Selling Proposition [U.S.P.]: Identification, Developing a Marketing Plan.

5.2 Preparing Strategies of Handling Business: Policy Making, Negotiation and Bargaining Techniques.

5.3 Risk Management: Planning for Calculated Risk Taking, Initiation with Low Cost Projects, Integrated Futuristic Planning, angel Investors, Venture Capitalist.

5.4 Incubation Centres: Role and Procedure.

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