Sales force management systems are systems used in sales, marketing and management. These information systems help to automate many tasks and functions relating to sales, thereby streamlining many phases of the sales operation. Most sales force management systems are often a smaller part of a larger system such as a Customer Relationship Management System (CRM). Sales management systems help to manage sales leads received from customer referrals, paid phone lists, or cold calls. Overall, these systems track contact and ordering information by customer. The system provides a record of every stage in the customer's life cycle from initial contact to sale or removal.Sales force management systems often create a competitive advantage for sales personnel and companies that utilize such systems.