Linda and George are caught up in the fitness craze and are looking for a health club to join. This purchase is likely to be affected by __________ involvement. A)low B)internal C)enduring D)evoked E)perceived

Linda and George are caught up in the fitness craze and are looking for a health club to  join. This purchase is likely to be affected by __________ involvement.
A)low
B)internal
C)enduring
D)evoked
E)perceived
by

1 Answer

Answer :

C)enduring
by

Related questions

Tom is trying to close a major sale with a customer who is a trout fishing enthusiast. Tom starts reading fishing catalogues and going to sports goods shops to learn as much as he can about fly rods etc. His interest in such products would be best classified as _________ involvement. A)low B)high C)enduring D)situational E)perceived

Description : Tom is trying to close a major sale with a customer who is a trout fishing enthusiast. Tom starts reading fishing catalogues and going to sports goods shops to learn as much as he can about fly ... be best classified as _________ involvement. A)low B)high C)enduring D)situational E)perceived

Last Answer : D)situational

Shopping in her local Spar, Jim sees a new diet cola. He picks up a six-pack to take home and try. This purchase is indicative of__________ decision making: A) low-involvement B) extensive C) internal set D) situational

Description : Shopping in her local Spar, Jim sees a new diet cola. He picks up a six-pack to take home and try. This purchase is indicative of__________ decision making: A) low-involvement B) extensive C) internal set D) situational

Last Answer : A) low-involvement

As Bob runs out of shaving cream, he tries to remember what he did the last time this happened. He is engaging in: A)external search B)evoked set development C)internal search D)cognitive dissonance E)alternative evaluation

Description : As Bob runs out of shaving cream, he tries to remember what he did the last time this happened. He is engaging in: A)external search B)evoked set development C)internal search D)cognitive dissonance E)alternative evaluation

Last Answer : C)internal search

When shopping for detergent, Jane looks at Tide, Daz, Surf and Ariel and chooses the one that is on promotional offer. These brands make up her A)alternative set B)purchase set C)evoked set D)problem set

Description : When shopping for detergent, Jane looks at Tide, Daz, Surf and Ariel and chooses the one that is on promotional offer. These brands make up her A)alternative set B)purchase set C)evoked set D)problem set

Last Answer : C)evoked set

he purchase of _________ is least likely to be affected by demographic factors. A)a car B)table salt C)a computer for home use D)fast food E)low fat cheese

Description : he purchase of _________ is least likely to be affected by demographic factors. A)a car B)table salt C)a computer for home use D)fast food E)low fat cheese

Last Answer : B)table salt

After purchasing a new Micra, George sees a Fiesta pass him on the street and begins to wonder if he made the right choice. George is affected by A)problem recognition B)cognitive dissonance C)internal search D)alternative evaluation E)framing

Description : After purchasing a new Micra, George sees a Fiesta pass him on the street and begins to wonder if he made the right choice. George is affected by A)problem recognition B)cognitive dissonance C)internal search D)alternative evaluation E)framing

Last Answer : B)cognitive dissonance

Having used both Mum and Sure deodorants, Ann feels that Sure is a good product and the one that best meets her needs. She has formed __________ about Sure. A)a motive B)an evoked set C)a cognition D)an attitude E)a self-concept

Description : Having used both Mum and Sure deodorants, Ann feels that Sure is a good product and the one that best meets her needs. She has formed __________ about Sure. A)a motive B)an evoked set C)a cognition D)an attitude E)a self-concept

Last Answer : D)an attitude

Before hosting a dinner party, Mike notices that he does not have enough dishes and decides to look for another set. Mike has just gone through which stage of the consumer decision-making process? A)Problem recognition B)Information search C)Evaluation of alternatives D)Evoked set formation

Description : Before hosting a dinner party, Mike notices that he does not have enough dishes and decides to look for another set. Mike has just gone through which stage of the consumer decision-making process? A)Problem recognition B)Information search C)Evaluation of alternatives D)Evoked set formation

Last Answer : A)Problem recognition

f Kwik-Fit runs an ad asking customers to check windscreen wiper blades for wear, the firm is attempting to stimulate which of the following? A)Information Search B)Evoked set formation C)Evaluation of alternatives D)Problem recognition

Description : f Kwik-Fit runs an ad asking customers to check windscreen wiper blades for wear, the firm is attempting to stimulate which of the following? A)Information Search B)Evoked set formation C)Evaluation of alternatives D)Problem recognition

Last Answer : D)Problem recognition

George Prakash has a group of farmers who provide him with a regular supply of fresh vegetables. He picks up their produce and has a regular route of grocers and restaurants who inspect and purchase quantities of the items he has on any given day. George's operation is which type of wholesaler? A)Drop shipper B)Limited-line C)Truck D)Cash-and-carry

Description : George Prakash has a group of farmers who provide him with a regular supply of fresh vegetables. He picks up their produce and has a regular route of grocers and restaurants who inspect and purchase ... operation is which type of wholesaler? A)Drop shipper B)Limited-line C)Truck D)Cash-and-carry

Last Answer : C)Truck

Wilson's K-28 and Staff golf club sets would be parts of the golf product __________ for a sporting goods retailer. A)menu B)mix C)line D)life cycle E)ensemble

Description : Wilson's K-28 and Staff golf club sets would be parts of the golf product __________ for a sporting goods retailer. A)menu B)mix C)line D)life cycle E)ensemble

Last Answer : C)line

The Kellys are on a family outing. As they approach Bellvue Zoo, a tyre on their car is punctured by a metal object on the road. Using the spare, they drive to the next petrol station, where they buy a new tyre. Here the buying process was affected by:A)cognitive dissonance B)a situational factor C)an internal search factor D)framing E)a cognitive factor

Description : The Kellys are on a family outing. As they approach Bellvue Zoo, a tyre on their car is punctured by a metal object on the road. Using the spare, they drive to the next petrol station, ... A)cognitive dissonance B)a situational factor C)an internal search factor D)framing E)a cognitive factor

Last Answer : B)a situational factor

Product elimination can best be described as the process of deleting a product from the product mix when it A)is perceived as a failure by top management. B)increases production costs and decreases profits. C)no longer responds to promotional efforts. D)no longer satisfies a sufficient number of customers.

Description : Product elimination can best be described as the process of deleting a product from the product mix when it A)is perceived as a failure by top management. B)increases production costs and ... C)no longer responds to promotional efforts. D)no longer satisfies a sufficient number of customers.

Last Answer : D)no longer satisfies a sufficient number of customers.

Price -Rite Carpets is located out -of- town, in a large, low -cost single storey building with no window displays and takes a minimilist approach to store ambiance and customer service. The Price -Rite store is an example of a: A)discount shed. B)warehouse club. C)speciality store. D)convenience store.

Description : Price -Rite Carpets is located out -of- town, in a large, low -cost single storey building with no window displays and takes a minimilist approach to store ambiance and customer service. The Price - ... an example of a: A)discount shed. B)warehouse club. C)speciality store. D)convenience store.

Last Answer : A)discount shed

Stirling Hotels places an advertisement with a coupon in the travel section of the Sunday Times. This ad is intended to help consumers in which phase of the decision-making process? A)Internal search B)Cognitive dissonance C)Purchase D)External search E)Framing

Description : Stirling Hotels places an advertisement with a coupon in the travel section of the Sunday Times. This ad is intended to help consumers in which phase of the decision-making process? A)Internal search B)Cognitive dissonance C)Purchase D)External search E)Framing

Last Answer : D)External search

Shortly after purchasing a product, the postpurchase evaluation may result in cognitive dissonance. Cognitive dissonance is best defined as A)the congruence between external and internal searches for product information. B)satisfaction with the purchase. C)the establishment of criteria for comparing products. D)doubts that occur because the buyer questions whether the decision to purchase the product was right.

Description : Shortly after purchasing a product, the postpurchase evaluation may result in cognitive dissonance. Cognitive dissonance is best defined as A)the congruence between external and internal searches for ... occur because the buyer questions whether the decision to purchase the product was right.

Last Answer : D)doubts that occur because the buyer questions whether the decision to purchase the product was right.

Input-output analysis is most likely to yield what type of information? A)The number of employees that a firm has B)The industries that purchase the major portion of an industry's output C)The kinds of returns a firm is getting on its equipment investments D)The type of inventory turnover that is characteristic of a firm

Description : Input-output analysis is most likely to yield what type of information? A)The number of employees that a firm has B)The industries that purchase the major portion of an industry's output C ... is getting on its equipment investments D)The type of inventory turnover that is characteristic of a firm

Last Answer : B)The industries that purchase the major portion of an industry's output

Bob Roberts of Roberts Construction is planning to buy a piece of earth-moving equipment. He would most likely base his purchase decision on ______ of the alternative machines: A)description B)sampling C)inspection D)reputation

Description : Bob Roberts of Roberts Construction is planning to buy a piece of earth-moving equipment. He would most likely base his purchase decision on ______ of the alternative machines: A)description B)sampling C)inspection D)reputation

Last Answer : C)inspection

A grocery shop wants to order several dozen large grade 1 eggs from its local supplier. The shop's buyer will most likely use which purchase method: A)description B)sampling C)negotiation D)inspection

Description : A grocery shop wants to order several dozen large grade 1 eggs from its local supplier. The shop's buyer will most likely use which purchase method: A)description B)sampling C)negotiation D)inspection

Last Answer : A)description

When the purchasing manager for ABBA seat covers buys material and thread, he considers a variety of factors. Which one of the following is LEAST likely to concern the buyer in the purchase decision? A)does the quality of the goods meet company specifications B)does the supplier consistently deliver on time C)does the supplier also sell to my competitors D)does the price meet the company budget requirements

Description : When the purchasing manager for ABBA seat covers buys material and thread, he considers a variety of factors. Which one of the following is LEAST likely to concern the buyer in the purchase ... )does the supplier also sell to my competitors D)does the price meet the company budget requirements

Last Answer : C)does the supplier also sell to my competitors

Why Join a Health Club?

Description : Why Join a Health Club?

Last Answer : If you are on the fence about joining a health club, consider all the benefits of taking the plunge: 1. Exercise your body -- It is very difficult to get on a routine, especially when it comes ... over time. You will work out, compare goals and results and even share ideas with members just like yo

Alison asks ten of her friends over to her home to learn about exciting new cosmetic products. A salesperson from Angel Products makes a presentation and takes the women's orders. This is an example of A)a party plan. B)telemarketing. C)a warehouse club. D)direct marketing. E)direct -response marketing.

Description : Alison asks ten of her friends over to her home to learn about exciting new cosmetic products. A salesperson from Angel Products makes a presentation and takes the women's orders. This is an ... party plan. B)telemarketing. C)a warehouse club. D)direct marketing. E)direct -response marketing.

Last Answer : A)a party plan.

A shopper approaches the store's manager and says that he has seen a blender on display he wishes to buy. The manager asks him to fill out an order form and someone from customer service would be happy to bring him a blender. The customer is shopping in a A)hypermarket. B)superstore. C)catalogue showroom. D)warehouse club. E)discount store.

Description : A shopper approaches the store's manager and says that he has seen a blender on display he wishes to buy. The manager asks him to fill out an order form and someone from customer service would ... shopping in a A)hypermarket. B)superstore. C)catalogue showroom. D)warehouse club. E)discount store.

Last Answer : C)catalogue showroom.

Cuisinart Corporation owns the Spalding name but does not produce a single golf club or tennis ball. This arrangement could indicate what type of organisational structure for international marketing? A)exporting B)trading C)joint venture D)strategic alliance E)licensing

Description : Cuisinart Corporation owns the Spalding name but does not produce a single golf club or tennis ball. This arrangement could indicate what type of organisational structure for international marketing? A)exporting B)trading C)joint venture D)strategic alliance E)licensing

Last Answer : E)licensing

Which one of the following services is NOT labour intensive? A)Education B)Hair care C)Insurance D)Fitness centre E)Legal counsel

Description : Which one of the following services is NOT labour intensive? A)Education B)Hair care C)Insurance D)Fitness centre E)Legal counsel

Last Answer : D)Fitness centre

__________ refers to the co -ordination of internal exchanges between the organisation and its employees to better achieve successful external exchanges between the organisation and its customers. A)Internal management B)Internal leadership C)Empowerment D)Internal marketing E)Total quality management

Description : __________ refers to the co -ordination of internal exchanges between the organisation and its employees to better achieve successful external exchanges between the organisation and its ... Internal management B)Internal leadership C)Empowerment D)Internal marketing E)Total quality management

Last Answer : D)Internal marketing

The analysis of __________ focuses on internal factors that give the organisation certain advantages and disadvantages in meeting the needs of its target market A)opportunities and threats B)market opportunities C)strengths and weaknesses D)activities and responsibilities E)organisational resources

Description : The analysis of __________ focuses on internal factors that give the organisation certain advantages and disadvantages in meeting the needs of its target market A)opportunities and threats B)market opportunities C)strengths and weaknesses D)activities and responsibilities E)organisational resources

Last Answer : C)strengths and weaknesses

__________ allows easier movement of items by fork lift trucks between internal destinations in the warehouse. A)unit loading B)piggybacking C)containerisation D)inventory management E)priority transportation

Description : __________ allows easier movement of items by fork lift trucks between internal destinations in the warehouse. A)unit loading B)piggybacking C)containerisation D)inventory management E)priority transportation

Last Answer : A)unit loading

Realizing that her firm's sales promotion budget was small last year and was cut by 30 percent for the coming year, Stacey Baron almost immediately rules out __________ as playing a role in her sales promotion plan. A)samples B)coupons C)point -of-purchase materials D)money refunds E)premiums

Description : Realizing that her firm's sales promotion budget was small last year and was cut by 30 percent for the coming year, Stacey Baron almost immediately rules out __________ as playing a role in her sales promotion plan. A)samples B)coupons C)point-of-purchase materials D)money refunds E)premiums

Last Answer : A)samples

A buyer for Debenhams Department Store orders handbags from a certain supplier because the supplier allows the buyer to maintain the store's policy of thirty-day advance purchase notice. This is an example of __________ influence on the organisational buying decision process. A)environmental B)organisational C)interpersonal D)individual E)demographic

Description : A buyer for Debenhams Department Store orders handbags from a certain supplier because the supplier allows the buyer to maintain the store's policy of thirty-day advance purchase notice. This ... decision process. A)environmental B)organisational C)interpersonal D)individual E)demographic

Last Answer : B)organisational

In marketing a new line of nursery furniture for infants and small children, the Fisher Company will most likely use __________ distribution for the products. A)intensive B)exclusive C)horizontal D)priority E)selective

Description : In marketing a new line of nursery furniture for infants and small children, the Fisher Company will most likely use __________ distribution for the products. A)intensive B)exclusive C)horizontal D)priority E)selective

Last Answer : E)selective

The purchase of ___________ is least likely to be affected by demographic factors 1. a car 2. table salt 3. a computer for home use 4. fast food 5. low fat cheese

Description : The purchase of ___________ is least likely to be affected by demographic factors 1. a car 2. table salt 3. a computer for home use 4. fast food 5. low fat cheese

Last Answer : table salt

When a product is moved to a new location on the Perceptual Map, the Perceived Age (or Age) is: a. not affected. b. doubled. c. divided in half. d. tripled. e. other.

Description : When a product is moved to a new location on the Perceptual Map, the Perceived Age (or Age) is: a. not affected. b. doubled. c. divided in half. d. tripled. e. other.

Last Answer : c. divided in half.

__________ involves giving frontline employees the authority and responsibility to make marketing decisions without seeking the approval of a supervisor. A)Benchmarking B)Internal marketing C)Total quality management D)Empowerment

Description : __________ involves giving frontline employees the authority and responsibility to make marketing decisions without seeking the approval of a supervisor. A)Benchmarking B)Internal marketing C)Total quality management D)Empowerment

Last Answer : D)Empowerment

A manufacturer has decided to improve its inventory management by maintaining low inventory levels and waiting to purchase materials until right before they are needed in production. This inventory management technique is called A)just -in -time (JIT). B)inventory minimisation. C)economic order quantity.D)reorder point maximisation.

Description : A manufacturer has decided to improve its inventory management by maintaining low inventory levels and waiting to purchase materials until right before they are needed in production. This inventory ... time (JIT). B)inventory minimisation. C)economic order quantity.D)reorder point maximisation.

Last Answer : D)reorder point maximisation.

When products are introduced into one nation from another, acceptance is far more likely A)if prices are set very low. B)when bribes are paid to local officials to aid distribution. C)if there are similarities between the two cultures. D)if packaging is adjusted to match local customs.

Description : When products are introduced into one nation from another, acceptance is far more likely A)if prices are set very low. B)when bribes are paid to local officials to aid distribution. C)if there are similarities between the two cultures. D)if packaging is adjusted to match local customs.

Last Answer : C)if there are similarities between the two cultures.

If RCA developed a new technology that made 3-D imagery possible through the use of videotape played on an advanced television set, it would be more likely to market this innovation if it could obtain a: A)competitive advancement B)patent C)low price advantage D)technological assessment D)technological assessment

Description : If RCA developed a new technology that made 3-D imagery possible through the use of videotape played on an advanced television set, it would be more likely to market this innovation if it could obtain a: A)competitive advancement B)patent C)low price advantage D)technological assessment

Last Answer : B)patent

Roger McKinney complains to his advertising director that the continuing slump in orders has apparently been perpetuated by the firm's failure to have the necessary advertising expenditures in key media. Based on this information, the firm is MOST likely using the __________ approach to determine its advertising appropriation. A)percent -of-sales B)objective -and -task C)competition -matching D)arbitrary

Description : Roger McKinney complains to his advertising director that the continuing slump in orders has apparently been perpetuated by the firm's failure to have the necessary advertising expenditures in key media. Based on ... . A)percent -of-sales B)objective -and -task C)competition -matching D)arbitrary

Last Answer : A)percent -of-sales

15) If Jackson Institutional Furniture Company provides standard primary school chairs in new colours to match the interiors of schools, this modification is most likely to be viewed as a __________ modification. A)style B)functional C)quality D)feature

Description : 15) If Jackson Institutional Furniture Company provides standard primary school chairs in new colours to match the interiors of schools, this modification is most likely to be viewed as a __________ modification. A)style B)functional C)quality D)feature

Last Answer : A)style

A consumer's buying decisions are affected in part by the people around him or her. These people and the forces they exert on a buyer are called A)motivational influences. B)social factors. C)roles. D)personality influences. E)cultural influences.

Description : A consumer's buying decisions are affected in part by the people around him or her. These people and the forces they exert on a buyer are called A)motivational influences. B)social factors. C)roles. D)personality influences. E)cultural influences.

Last Answer : B)social factors.

In the absence of __________, pricing remains a flexible and convenient way to adjust the marketing mix. A) experience -curve effects B) strong price competition C) weak price competition D) government price control E) low -priced substitute products

Description : In the absence of __________, pricing remains a flexible and convenient way to adjust the marketing mix. A) experience -curve effects B) strong price competition C) weak price competition D) government price control E) low -priced substitute products

Last Answer : D) government price control

The appearance of the production facilities and the interpersonal skills of actual service providers are critical in __________ services. A)low -contact B)equipment -based C)industrial D)high -contact E)nonprofessional

Description : The appearance of the production facilities and the interpersonal skills of actual service providers are critical in __________ services. A)low-contact B)equipment-based C)industrial D)high-contact E)nonprofessional

Last Answer : D)high-contact

In your opinion, do you think that people who Do Not think Donald Trump has any involvement with the Russian interference in the U.S. 2016 Presidental election, are they likely to be the same people who Do Not believe that Michael Jackson molested children?

Description : In your opinion, do you think that people who Do Not think Donald Trump has any involvement with the Russian interference in the U.S. 2016 Presidental election, are they likely to be the same people who Do Not believe that Michael Jackson molested children?

Last Answer : I'll go first. I do believe that Donald Trump was involved in the Russian interference with the 2016 Presidential election. I also believe that Michael Jackson molested children. So I ... , would crossover with the folks who believe that Michael Jackson was innocent of child molestation.

What are the payment options for LA Fitness Club?

Description : What are the payment options for LA Fitness Club?

Last Answer : LA FItness accepts cash, check, or credit card payments. They also offer montly payment plans.

A steady state within the body is termed a) Homeostasis. When a change occurs that causes a body function to deviate from its stable range, processes are initiated to restore and maintain the steady state or homeostasis. b) Constancy. Constancy refers to the balanced internal state of the human body maintained by physiologic and biochemical processes. c) Adaptation. Adaptation refers to a constant, ongoing process that requires change in structure, function, or behavior so that the person is better suited to the environment. d) Stress. Stress refers to a state produced by a change in the environment that is perceived as challenging, threatening, or damaging to the person’s dynamic balance or equilibrium.

Description : A steady state within the body is termed a) Homeostasis. When a change occurs that causes a body function to deviate from its stable range, processes are initiated to restore and maintain ... that is perceived as challenging, threatening, or damaging to the person's dynamic balance or equilibrium.

Last Answer : a) Homeostasis. When a change occurs that causes a body function to deviate from its stable range, processes are initiated to restore and maintain the steady state or homeostasis.

…………… can be defined as data that has been processed into a form that is meaningful to the recipient and is of real or perceived value in current or prospective decisions. A) Information B) Data collection C) Internal data D) Sample data

Description : …………… can be defined as data that has been processed into a form that is meaningful to the recipient and is of real or perceived value in current or prospective decisions. A) Information B) Data collection C) Internal data D) Sample data

Last Answer : A) Information

Based on what he has heard regarding the profitability of such items, Fred Goldstein is considering adding a fresh shellfish case in his grocery store. Fred knows very little about this product or the concerns of shoppers who buy shellfish. He is looking for help in display set -up and merchandising ideas. He should contact which one of the following types of wholesalers? A)Limited -line B)Specialty -line C)General merchandise D)Rack jobber E)Limited -service merchant

Description : Based on what he has heard regarding the profitability of such items, Fred Goldstein is considering adding a fresh shellfish case in his grocery store. Fred knows very little about this product or ... )Limited -line B)Specialty -line C)General merchandise D)Rack jobber E)Limited -service merchant

Last Answer : B)Specialty -line C)General merchandise

The managerial actions taken by Sears to make all members of the organisation understand and accept their respective roles in implementing the marketing strategy are referred to asA)internal management. B)extended marketing. C)intended marketing. D)external marketing. E)internal marketing.

Description : The managerial actions taken by Sears to make all members of the organisation understand and accept their respective roles in implementing the marketing strategy are referred to asA)internal management. B)extended marketing. C)intended marketing. D)external marketing. E)internal marketing.

Last Answer : E)internal marketing.

The employees of ICI are its A)external customers. B)extended customers. C)intended customers. D)internal customers. E)marketing customers.

Description : The employees of ICI are its A)external customers. B)extended customers. C)intended customers. D)internal customers. E)marketing customers.

Last Answer : D)internal customers.