A firm mails brochures and coupons to potential consumers who can then purchase
products by mail or by phone. This illustrates which of the following methods of selling
retail products?
A)Direct-response marketing
B)Party plan
C)Catalogue marketing
D)Speciality retailing
E)Direct selling
products by mail or by phone. This illustrates which of the following methods of selling
retail products?
A)Direct-response marketing
B)Party plan
C)Catalogue marketing
D)Speciality retailing
E)Direct selling