answer:I believe Apple is superior in its focus on consistency and quality, and Microsoft is superior in… In… Well, they got the jump on the market and made themselves the standard in the minds of everyone. You’re right about the ui though, in windows you never know what the menus will have in them, whereas on macs stuff is reliably in the same place. ie Preferences… On a pc it could be in the File menu, or Edit, or Options, or Tools… On mac, it’s in the same place every time.