It’s just an option for people with clients that can’t read HTML, so that they don’t need to get all the HTML code. For example, below is a newsletter i recently received form Microsoft. This is how it will look in a client that doesn’t support HTML i could probably have proven my point with a much shorter answer <html> <head> <title>Bing – søk der du er </title> </head> <body> <table cellpadding=“0” cellspacing=“0” width=“600” bgcolor=”#ffffff” valign=“top” border=0 style=“font-family:verdana, Helvetica;font-size:11px;color:#525051;”> <tr> <td> <table style=“border: 1px solid #cccccc;font-family:verdana, Helvetica;font-size:11px;color:#525051;”> <tr> <td><a href=
http://microsoft.discoverbing.com/Key=31554.JMv.C.J9.DCPCLr ><img src=“
http://ads1.msn.com/ads/pronws/CIQ/HMML/0509_Kiev_Toolkit_Email/nb-no/banner.jpg” border=“0”></td> </tr> <tr> <td style=“padding-left: 20px;padding-right: 20px;”> <p>Bing™ Nå er det blitt enklere å søke, enten du befinner deg i MSN®, Windows® Internet Explorer® 8, Messenger, Windows Live™ Hotmail® eller et annet sted online. Finn det du leter etter, der du er.</p> </td> </tr> <tr> <td align=“center” style=“padding-top: 30px; padding-bottom: 20px;”><a href=
http://microsoft.discoverbing.com/Key=31554.JMv.C.J9.DCPCLr ><img src=“
http://ads1.msn.com/ads/pronws/CIQ/HMML/0509_Kiev_Toolkit_Email/nb-no/button.jpg” border=“0”></a></td> </tr> <tr> <td style=“padding-bottom: 10px;padding-left: 20px;”><a href=
http://microsoft.discoverbing.com/Key=31554.JMv.C.J9.DCPCLr ><img src=“
http://ads1.msn.com/ads/pronws/CIQ/HMML/0509_Kiev_Toolkit_Email/nb-no/logo.jpg” border=“0”></td> </tr> <tr> <td align=“center”><img src=“
http://ads1.msn.com/ads/pronws/CIQ/HMML/0509_Kiev_Toolkit_Email/nb-no/hrDot.jpg” height=“1” width=“550”></td> </tr> <tr> <td style=“color:#999999; font-size: 9px;padding-left: 20px; padding-right: 20px;padding-top: 10px;”> <img src=“
http://ads1.msn.com/ads/pronws/CIQ/HMML/0509_Kiev_Toolkit_Email/nb-no/ms_logo.jpg” align=“right”><br clear=“all”><br> <p style=“margin-bottom: 0px;margin-top: 10px”>Microsoft respekterer personvernet. Les vår <a href=
http://microsoft.discoverbing.com/Key=31554.JMv.D.J9.KlySy8 style=“color:#006dd4;text-decoration:none;”>personvernerklæring</a> på Internett hvis du vil vite mer om dette.</p> <p style=“margin-bottom: 0px;margin-top: 10px”>Hvis du ikke lenger ønsker å motta kampanjetilbud eller e-post om undersøkelser fra Bing, MSN og Windows Live, klikker du <a href=
http://microsoft.discoverbing.com/Key=31554.JMv.F.J9.CKh9yk style=“color:#006dd4;text-decoration:none;”>her</a> for å stoppe abonnementet. Hvis du vil angi kontaktinnstillinger for andre typer meldinger og informasjon fra Microsoft, ser du i delen om kommunikasjonspreferanser i Microsofts <a href=
http://microsoft.discoverbing.com/Key=31554.JMv.G.J9.KMYhVP style=“color:#006dd4;text-decoration:none;”>personvernerklæring</a>.</p> <br><p style=“margin-bottom: 0px;margin-top: 10px”>Microsoft Corporation<br> One Microsoft Way<br> Redmond, WA 98052, USA</p> <br> </td> </tr> </table> </td> </tr> </table> </body></html> ..Message-Id: <
[email protected]> ———=_NextPart_25FC_1950_C705C24A.01C9EA20 Content-Type: text/html; charset=ISO-8859–1 Content-Transfer-Encoding: 7bit <html> <head> <title>Bing – søk der du er </title> </head> <body> <table cellpadding=“0” cellspacing=“0” width=“600” bgcolor=”#ffffff” valign=“top” border=0 style=“font-family:verdana, Helvetica;font-size:11px;color:#525051;”> <tr> <td> <table style=“border: 1px solid #cccccc;font-family:verdana, Helvetica;font-size:11px;color:#525051;”> <tr> <td><a href=
http://microsoft.discoverbing.com/Key=31554.JMv.C.J9.DCPCLr ><img src=“
http://ads1.msn.com/ads/pronws/CIQ/HMML/0509_Kiev_Toolkit_Email/nb-no/banner.jpg” border=“0”></td> </tr> <tr> <td style=“padding-left: 20px;padding-right: 20px;”> <p>Bing™ Nå er det blitt enklere å søke, enten du befinner deg i MSN®, Windows® Internet Explorer® 8, Messenger, Windows Live™ Hotmail® eller et annet sted online. Finn det du leter etter, der du er.</p> </td> </tr> <tr> <td align=“center” style=“padding-top: 30px; padding-bottom: 20px;”><a href=
http://microsoft.discoverbing.com/Key=31554.JMv.C.J9.DCPCLr ><img src=“
http://ads1.msn.com/ads/pronws/CIQ/HMML/0509_Kiev_Toolkit_Email/nb-no/button.jpg” border=“0”></a></td> </tr> <tr> <td style=“padding-bottom: 10px;padding-left: 20px;”><a href=
http://microsoft.discoverbing.com/Key=31554.JMv.C.J9.DCPCLr ><img src=“
http://ads1.msn.com/ads/pronws/CIQ/HMML/0509_Kiev_Toolkit_Email/nb-no/logo.jpg” border=“0”></td> </tr> <tr> <td align=“center”><img src=“
http://ads1.msn.com/ads/pronws/CIQ/HMML/0509_Kiev_Toolkit_Email/nb-no/hrDot.jpg” height=“1” width=“550”></td> </tr> <tr> <td style=“color:#999999; font-size: 9px;padding-left: 20px; padding-right: 20px;padding-top: 10px;”> <img src=“
http://ads1.msn.com/ads/pronws/CIQ/HMML/0509_Kiev_Toolkit_Email/nb-no/ms_logo.jpg” align=“right”><br clear=“all”><br> <p style=“margin-bottom: 0px;margin-top: 10px”>Microsoft respekterer personvernet. Les vår <a href=
http://microsoft.discoverbing.com/Key=31554.JMv.D.J9.KlySy8 style=“color:#006dd4;text-decoration:none;”>personvernerklæring</a> på Internett hvis du vil vite mer om dette.</p> <p style=“margin-bottom: 0px;margin-top: 10px”>Hvis du ikke lenger ønsker å motta kampanjetilbud eller e-post om undersøkelser fra Bing, MSN og Windows Live, klikker du <a href=
http://microsoft.discoverbing.com/Key=31554.JMv.F.J9.CKh9yk style=“color:#006dd4;text-decoration:none;”>her</a> for å stoppe abonnementet. Hvis du vil angi kontaktinnstillinger for andre typer meldinger og informasjon fra Microsoft, ser du i delen om kommunikasjonspreferanser i Microsofts <a href=
http://microsoft.discoverbing.com/Key=31554.JMv.G.J9.KMYhVP style=“color:#006dd4;text-decoration:none;”>personvernerklæring</a>.</p> <br><p style=“margin-bottom: 0px;margin-top: 10px”>Microsoft Corporation<br> One Microsoft Way<br> Redmond, WA 98052, USA</p> <br> </td> </tr> </table> </td> </tr> </table> </body><br>..<br><font size=“1” face=“arial,helvetica”>Message-Id: <20090610161223.F17D.16739–
[email protected]></font> <br> <img src=“
http://microsoft.discoverbing.com/images/blankpixel.gif/Key=31554.JMv..J9.Nf68h8”></html> ———=_NextPart_25FC_1950_C705C24A.01C9EA20—