Why are gift cards so popular when they have some major disadvantages compared to plain old cash or checks?

Why are gift cards so popular when they have some major disadvantages compared to plain old cash or checks?
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1 Answer

Answer :

answer:They have some advantages, too. When I get straight money, I just put it into the pool for bills and food and such. I feel guilty not doing that, because I live chronically in debt. It’s still a very welcome gift, because it helps me take the load off. But if I get a gift card, I’m usually “forced” to spend it on something that’s not a basic need or debts, and then it is more of a tangible, “real” gift. Maybe they are becoming more popular because more and more folks are having money troubles?
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