answer:The style should be bright, clean, structured, uncluttered. It should limit itself to a few primary colours, and stay away from oversaturation. No candy look. Also an easy to read font. No Times New Roman or any of that sort. shape design for buttons, menus, etc, should be devoid of excessive roundings, e.g. no rounded corners with more than let us say 5 pixel radius. Functionally it should have cascading menus, to select categories and subcategories. A search function is a must. Product pages should include pictures and extensive descriptions and technical information, and preferably information about whether it is in stock or not. tl;dr it should look like this