answer:People say those words figuratively, not literally. What the person’s expressing is, “I’ll always treasure this item,” or, “This gift is very dear to me.” I’m with you, @Aster. I think the phrase is unfortunate, and I’d never say it. Gift-giving is a sensitive matter, especially when the donor and donee are very close. A person puts time, thought, effort, and love into buying something special, wanting it to be perfect. When the recipient opens the gift, the giver pays very close attention, in hopeful anticipation, and takes the reactions to heart. At a moment like that, excessive words such as, “I’ll never take it off!” are likely to be interpreted literally.