Also confused by this, it was explained to me like this by someone in marketing… 90% of people don’t care at all, and hardly notice = no reaction 5% of people are tracking calories and would use the information, but not actually apply it to anything = a weak positive reaction, with no actual impact 5% of people are somehow offended by the idea of “average” anything or by the word “calorie” (which has been twisted into a negative somehow) = a strong negative reaction and will bleed over into other parts of Google’s business In 2017, apparently it’s not about number of people, it’s all about the strength of your reaction. But that seems like a larger discussion.