Define segmented pricing

1 Answer

Answer :

Ans: Selling a product or service at two or more prices, where the difference in prices is not based on differences in costs.

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Description : Define skimming pricing?

Last Answer : Ans: A product pricing strategy by which a firm charges the highest initial price that customers will pay. As the demand of the first customers is satisfied, the firm lowers the price to ... name from skimming successive layers of "cream," or customer segments, as prices are lowered over time

Description : define image pricing?

Last Answer : Ans:A method in which a same product is priced at Two different levels based on image differences.

Description : Define trade discount?

Last Answer : Ans: discount offered by a manufacturer to trade channel members if they perform certain functions such as selling storing and record keeping?

Description : Define Quantity discount?

Last Answer : Ans:a price reduction to those who buy large volumes.

Description : Define notorious label?

Last Answer : Ans: A panel found on a package of food which contains a variety of information about the nutritional value of the food item.

Description : Define Grade label?

Last Answer : Ans: Product labeling that includes a quality rating for the product.

Description : Define brand label?

Last Answer : Ans.No.: a label which gives the brand name of the product.

Description : Define generic brand?

Last Answer : Ans: No-name' or non-decrepit brand that is not advertised, and is sold at a price substantially lower than the comparable branded products

Description : Define private brand?

Last Answer : Ans: A brand placed on products that a large manufacturer has created for a smaller retailer.

Description : Define Trade name?

Last Answer : Ans: a name by which a product or service is known in a particular trade or profession.,

Description : Define brand mark?

Last Answer : Ans: The proprietary combination of names, symbols, and colors that convey visually a brand’s identity.

Description : Define branding?

Last Answer : Ans: the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products

Description : Define product mix and give example?

Last Answer : Ans:A product mix is the set of all the products offered for sale by a company. The structure of product mix has width, length, length and consistency.

Description : Define product line and give examples?

Last Answer : Ans: a product line is the set of all products that are closely related ,because they function in simile manner ,sold to same group of customers and marketed through same type of outlets .clothing is an example of product line.

Description : Define trading down?

Last Answer : Ans: Reducing the number of features (and their associated benefits) or the quality of a product to suit the selling price demanded by its customers.

Description : Define variable cost?

Last Answer : Ans: a cost that varies with the level of output.

Description : Define product positioning?

Last Answer : Ans: Positioning defines where your product (item or service) stands in relation to others offering similar products and services in the marketplace as well as the mind of the consumer

Description : Define demand?

Last Answer : Ans: The amount of a particular economic good or service that a consumer or group of consumers will want to purchase at a given price.

Description : Define re use packaging?

Last Answer : Ans: a package that can serve others purposes after the original contents have been consumed e.g liter Bottles of soft drink later can be used to serve water.

Description : Define training?

Last Answer : Ans: the action of teaching a person or animal a particular skill or type of behavior.

Description : Define price?

Last Answer : Ans:amount charged for products or services.

Description : Define product?

Last Answer : Ans: a set of tangible and intangible attributes which may include packaging ,color ,price, brand seller reputation and seller services.

Description : Define direct marketing?

Last Answer : Ans: the business of selling products or services directly to the public, e.g. by mail order or telephone selling, rather than through retailers.

Description : Define sales promotion?

Last Answer : Ans: promotion that supplements or coordinates advertising.

Description : Define personal selling?

Last Answer : And: A process of helping and persuading one or more prospects to purchase a good or service or to act on any idea through the use of an oral presentation. Examples: Sales presentations, ... for intermediary salespeople, samples, and telemarketing. Can be face-to-face selling or via telephone.

Description : Define advertising?

Last Answer : Ans” Presentation and promotion of ideas, goods, or services by an identified sponsor. Examples: Print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, motion pictures, Web pages, banner ads, and emails.

Description : Define promotion Mix?

Last Answer : Ans: : Using several different types of communication to support marketing goals which include Advertising, Personal selling, Publicity, and Sales promotions.

Description : Define promotion?

Last Answer : Ans: Promotions refer to the entire set of activities, which communicate the product, brand or service to the user. The idea is to make people aware, attract and induce to buy the product, in preference over others.

Description : Define telemarketing?

Last Answer : Ans: the marketing of goods or services by means of telephone calls, typically unsolicited, to potential customers.

Description : Define profit orientation?

Last Answer : Ans: A term used to describe a business that operates under the primary objective of making money.

Description : Define Maslow's theory of motivation?

Last Answer : Ans: Abraham Maslow theorized that humans are driven and motivated by a series of basic needs. The primary needs, include physiological needs, and are followed by other needs of decreasing intensity ... needs. When these basic needs are unfulfilled, humans focus their entire energy on filling them.

Description : Define simple random sample?

Last Answer : Ans: a simple random sample is a subset of individuals chosen from a larger set. Each individual is chosen randomly and entirely by chance,

Description : Define population?

Last Answer : Ans: The entire pool from which a statistical sample is drawn.

Description : Define marketing information system?

Last Answer : Ans: A marketing information system (MIS) is a management information system (MIS) designed to support marketing decision making.

Description : Define services?

Last Answer : Ans: the action of helping or doing work for someone it includes Intangible products such as accounting, banking, cleaning, consultancy, education, insurance, expertise, medical treatment, or transportation

Description : define informative advertising?

Last Answer : Ans: Informative advertising is a sales and marketing approach that focuses on the task of attracting consumers by educating them on the nature and benefits of products.

Description : define loss leader?

Last Answer : Ans: A loss leader is a product that has a price set below the operating margin.

Description : Define utility?/

Last Answer : Ans: the ability of a product to satisfy human want is called utility.

Description : Define undifferentiated marketing?

Last Answer : Ans: A company’s attempt to appeal to the whole market with a single basic marketing strategy intended to have mass appeal.

Description : Define consumer buying behavior?

Last Answer : Ans: Consumer buying behavior refers to the selection ,purchase and finally consumption of the goods and services that satisfy his needs and wants.

Description : Define exploratory research?

Last Answer : Ans: Exploratory research of research conducted for a problem that has not been clearly defined.

Description : Define direct marketing?

Last Answer : Ans.: the business of selling products or services directly to the public, e.g. by mail order or telephone selling, rather than through retailers.

Description : Define focus group?

Last Answer : Ans: a group of people assembled to participate in a discussion about a product before it is launched, or to provide feedback on a political campaign, television series, etc.

Description : Define packaging and labeling?

Last Answer : Ans: The wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote and otherwise make the product marketable and keep it clean. Display of information about a product on its container, packaging, or the product itself.

Description : Define competitive advertising?

Last Answer : Ans: a commonly used type of advertising that communicates the unique benefits of a product, differentiating it from the competition.

Description : Define four types of consumer buying behavior?.

Last Answer : Ans:1)cultural factors,2)personal factors,3)psychological factors,4)social factors.

Description : what is the main problem of a marketing manager?

Last Answer : Ans: 1) Building / Managing a Sales force 2) Training the Sales force 3) Understanding the Customer situation and reporting it to the senior management.4) Making presentations to key customers / clients.

Description : What is recession?

Last Answer : Ans: A significant decline in activity across the economy, lasting longer than a few months.

Description : What is depression?

Last Answer : Ans: A severe and prolonged downturn in economic activity.

Description : What is Descriptive label?

Last Answer : Ans: The label showing the name of the product, price per pound, total price and possibly the "sell by" date or "pull by" date.