The absolute best deal on a TV will be found with a little bit of work. Best Buy is the best i have found, and they offer very nice TV's at decent, keyword decent, prices, but the kicker is, to look for one with a rebate option. In fact i got one last week that was 300 dollars, 30 inch flat screen, but it had a rebate of 125, so i sent the rebate in, and now have 125 dollars to put back into my bank. Total cost to get this TV was 175 dollars, which is extremely good for the type of TV i got. I do not think stores such as Walmart offer the rebate option, though they may have lower prices i have yet to see them compete price-wise with Best Buy when you consider rebate capable products. That is what i would do.