BCBG is a women’s fashion line, created by the French fashion designer Max Azria in 1989. The name, BCGC, is derived from the French phrase “bon chic bon genre”, which means “good style, good attitude” in English. Since 1989, BCBG has been recognized for it’s cutting edge style, amazing collections, and high quality clothing.The Different Collections of BCBGThere are currently eight different BCBG brands, with two carrying the BCBG name, BCGCMAXAZRIA and BCBGeneration. BCBGMAXAZRIA is a sophisticated brand that offers women ready-to-wear fashion, that appears as if it could have came straight off the runway. This brand was Max Azria’s second creation in the United States, but the first that bared his name. BCBGMAXAZRIA is the brand from which many of Azria’s other brands were created, incl