Nobody is running a business for the sole reason of serving people, it may be the secondary or partial reason, but the major underlying reason remains the same; Revenue Earning.Cost per acquisition (CPA) treads in that direction. It is a scalable and feasible way to make money but in a strategical manner, giving the returns a much better proportion compared to digital advertising.CPA marketing allows you to pay at a rate that you determine only after the actions take place. The action can vary from making actual sales to asking for a quote or email submission.Therefore, the CPA is considered a preferred option by many marketers in the industry.HOW CPA MARKETING WORKS?The trajectory is between 3 major components involved:Affiliate: The influencer (blogger, brand, company) who promotes a bus