TikTok is a great platform to focus some marketing attention on—especially if your target audience falls solidly into the Gen Z and Millennial markets.TikTok is one of the newest social media platforms and despite having gotten its start in 2016 (more than four years ago), 2020 was a banner year for the platform. As a global pandemic kept people indoors and away from their friends, Tiktok skyrocketed in popularity. And it seems the novelty of the platform hasn't worn off. In fact, as the platform continues to grow, the user base continues to include users outside of the platform’s target Gen Z demographic, first expanding to Millennials and then becoming increasingly popular among Gen X and Boomers (though the Gen Z and Millennial bases are still the most represented).Ready to grab the att