Description : Does ending items in cents really play a huge role in consumer decision making?
Last Answer : answer:Ah this is an old, old, very old trick that is often used in the retail industry. For some daft reason, there are lots of people who think that $99.99 (or in my case £s cause they ... industry that provide much of a company's profit. And they think us lowly shelf-stackers don't know squat!