Recent questions tagged skill-based

Description : Tell me something about you that is not mentioned on your resume

Last Answer : Therefore, it's the time for you to relax and gear up for a not-too-formal conversation with the interviewer. Reply smartly; do not get indulged in family talks with your interviewer. ... things that motivate you. You can also share a story that reveals something great about your accomplishments.

Description : What are your salary expectations?”

Last Answer : You should do a complete market research before appearing for the interview. Suggest a figure that goes correctly with your experience, the job profile and your current salary. You can also offer a ... to understand your market worth and shouldn't settle for the number you are not happy with.

Description : What is your least favourite part of your current job?

Last Answer : This is where you should have the art of taking something negative and making it positive. E.g. you can say you hate the idea of manually pulling data, so you automated the process in order for ... of online courses in marketing which will help you get the right skills and earn a better salary.

Description : What is your significant achievement till now?

Last Answer : Talk about only the achievements related to marketing field and your profile in order to show that you will bring the same success to the organisation you are interview for.

Description : How important do you feel to communicate with the sales or product team?

Last Answer : Communication is a prominent aspect of marketing. You should not only communicate effectively with your customers but also within your organisation, with the product and sales team. This way, you ... knowledge of the product and also understand how your marketing campaigns are working for sales.

Description : How has your role evolved in your current organisation?

Last Answer : Through this question, the interviewer wants to know how much you have learned in your current role and if you are someone who is eager to learn new skills.

Description : What type of management style do you prefer?

Last Answer : Marketing is usually a combination of creative and analytical skills. Your preference should be such that it gives enough room for creativity while being diplomatic in certain situations.

Description : What is the best thing you love about marketing?

Last Answer : Doing a job without loving it is not a healthy thing. Through this question, the interviewer checks how much passionate you are about marketing and the value that you can add to the organisation.

Description : Have you ever changed a customer’s perspective of a product that you marketed?

Last Answer : Tell the interviewers about any of your marketing campaigns which changed the way customers viewed the product and helped in improving the sales. Interpersonal/Personality Questions Enough of ... through these questions. Interviewers get to know about you and your personality through these

Description : What are the aspects you look while launching a product?

Last Answer : Launching a product is all about timing, market and creating a vibe. There should be a good build up to promoting the product before its launch so that the interest in the market is captured. ... timing should be perfect so that it does not have to compete with a newly-launched similar product.

Description : How will you market a product if your budget was reduced to half?

Last Answer : Explain to the interviewer how you will try innovative ideas and focus on the best ways to increase the efficiency of your marketing campaigns.

Description : If you are tasked with the branding campaign of a new product, how will you do it?

Last Answer : Tell the interviewer how you have handled such campaigns before and what are the ways you did like creating a new tagline, a logo and how you connected with the targeted audience.

Description : Gives us an example of a successful campaign you ran and how you did it?

Last Answer : Explain a campaign which has performed extremely well due to your innovativeness and the techniques you used to achieve it.

Description : You have a marketing funnel of 10000 potential customers, 1000 leads and 50 conversions, out of which only 10 are new customers. How will you plan your marketing campaigns and focus on which part of the marketing funnel?

Last Answer : The best answer would be to focus on getting new customers, the second important part of your marketing campaigning would be getting more leads and if you could afford more resources, you can focus on improving the conversion process.

Description : If a customer left a negative review on a website or an online platform, how will you respond to the customer?

Last Answer : When a customer leaves any negative review, the best way to respond is to make the customer feel important by addressing the problems he faced. This will, automatically, make the customer feel connected and will be delighted by the support he received, leading to a positive feedback.

Description : here should you place your keywords for better website ranking?

Last Answer : For better ranking on search engines, keywords should be placed in – ∙ Title ∙ Meta tag ∙ Website URL ∙ Headings & sub-headings ∙ Web page content

Description : What factors affect the Quality Score?

Last Answer : Relevance of keywords and ads ∙ Landing page quality ∙ Click Through Rate (CTR) of the keyword ∙ Historical account data

Description : What is Quality Score?

Last Answer : Quality Score is an estimate of Google, based on which the quality and relevance of the keywords and PPC ads are evaluated on the score of 1 -10. Quality Score defines the quality of keyword compared to Ads, Ad text, and Landing Page.

Description : How will you boost Facebook reach?

Last Answer : There are various ways to improve Facebook reach, some of the most popular are - ∙ Optimizing the content to attract users and improve engagement ∙ Building organic traction by allowing the ads to ... replying on posts or on users' queries ∙ Amplifying the organic reach with paid ads or posts

Description : What are the metrics of measuring social ROI?

Last Answer : It can be measured through analytics. The basic rules are calculating the number of likes, clicks, shares, etc. Conversion measurement tool and Optimized CPM (oCPM) on Facebook are important measures for social ROI.

Description : Are keywords important in Content Marketing?

Last Answer : Keywords play the most important role in drawing traffic to a particular website. Without keywords, one cannot get the desired ranking and traffic. The usage of keyword should optimal and at the right place. SEO and content marketing are impossible without keywords.

Description : What is Content Marketing?

Last Answer : Content marketing is a strategy to create and share valuable content across different platforms. It aligns business and consumers, and a quality content can attract and convert a visitor to consumer.

Description : Can you take up social media marketing for B2B businesses?

Last Answer : Yes, but the approach will be different for B2B marketing. In B2C, businesses may take this liberty to share humorous as well as informative posts, but for B2C, only valuable industry content can be shared.

Description : How do you use social media for marketing?

Last Answer : Well, social media can be used very smartly to drive traffic and expose brands on the social platforms. We may attract more users to our brand by posting quality posts, images, videos and ... involves money, but the results can be attractive, with increased page links and improved website visits.

Description : Name popular PPC tools.

Last Answer : Ahrefs · Campaign Watch · iSpionage · Search Monitor · Semrush · SimilarWeb · Spyfu · Wordtracke

Description : What is the use and importance of anchor tag in SEO?

Last Answer : Anchor tag is a clickable text on a hyperlink. It helps to create a link that has a relevant text on website/webpage. It should be relevant to the page you will be linking to. A proper use of an anchor text helps a linked page to rank for the particular set of keywords on search engines.

Description : What is Keyword Streaming?

Last Answer : Keyword streaming is a popular SEO methodology that is used to draw extraordinary traffic draw to the websites. In this method, popular keywords are further optimized to maximize the reach.

Description : Do you have any idea about AMP?

Last Answer : AMP is the abbreviation for Accelerated Mobile Pages. It is a joint project of Google and Twitter for making fast mobile pages. It is an open source initiative, which is lightweight and fast to load.

Description : What is a responsive website?

Last Answer : A website that offers an optimal viewing experience to the user with easy navigation and reading is a responsive website. It is created using responsive web design (RWD) and is compatible with the most popularly used web browsers and mobile devices.

Description : What is Google AdWords Remarketing?

Last Answer : Google AdWords Remarketing is a Google service, allowing the companies and brands to target an audience who has already visited the given website. This is a methodology to drive traffic on the website and convert visitors into consumers

Description : What are the limitations of online marketing?

Last Answer : There are certain limitations of online marketing, major being – ∙ Online marketing requires money ∙ Chances of cyber attack prevail ∙ Requires time to generate results ∙ Takes time to build trust as compared to conventional marketing

Description : What are some useful digital marketing tools?

Last Answer : There are a range of free digital marketing tools available to streamline the everyday management of a website, including – 1. Google Analytics 2. Keyword Planner 3. Alexa 4. Rank Watch 5. Kissmetrics 6. SEMrush 7. HootSuite 8. MailChimp 9. BuzzSumo 10. Moz Learning Center

Description : What can be the best approach to increase website traffic?

Last Answer : We can achieve this by various ways – 1. Ensuring good user experience 2. Building referral traffic 3. Performing on-page SEO 4. Targeting long-tail keywords 5. Using landing pages

Description : How did you measure the impact of a successful campaign for a product that you marketed?

Last Answer : Describe the metrics that you fixed before starting the campaign and how you measured those metrics. Explain how you analysed those metrics and turned them into meaningful patterns which showed the impact.

Description : Can you give us a customer trend that is happening in our industry right now?

Last Answer : This shows how prepared you are for the interview. Before going for the interview, go through the industry news and understand what are the current trends and customer insights.

Description : Are you familiar with any analytics platform? What are the platforms that you used in your previous job?

Last Answer : Mention the platforms that you have worked with and how it has helped in your marketing plans.

Description : What are the marketing channels that you have experience working in?

Last Answer : This question is to test your knowledge in the marketing channels that you have worked with. So, do not just mention the channels but describe how you used them to deliver successful marketing campaigns.

Description : Name 5 essential elements of a marketing campaign

Last Answer : The five essential elements of a successful marketing campaign are – 1) the target, 2) the value proposition, 3) the call-to-action message, 4) the delivery method and 5) the follow-up.

Description : What is your expertise – B2B or B2C?

Last Answer : f you are interviewing for a B2B profile and you have only worked in a B2C profile, be sure to show how you can transfer your skills in that area to the current situation.

Description : What are the 8 Ps of marketing?

Last Answer : The 8 Ps of marketing are – product, place and time, price, promotion, process, physical environment, people, and productivity and quality.