Description : When very little is known about the problem being examined, which type of marketing research is done ? 1. Exploratory Research 2. Descriptive Research 3. Casual Research 4. Predictive Research 5. None of these
Last Answer : Exploratory Research
Description : Generally speaking the best research approach for casual research is 1. observation 2. survey 3. cross sectional 4. experimental 5. none of these
Last Answer : experimental
Description : Casual research is 1. Together primary data to shed light on the real nature of the problem 2. to ascertain certain magnitudes 3. to find out cause and effect relationship 4. to explore the gravity of the situation 5. none of these
Last Answer : to find out cause and effect relationship
Description : When more information is needed about the problem and the tentative hypothesis needs to be made3 more specific, marketers usually conduct ____research : 1. descriptive studies 2. casual investigations 3. exploratory studies 4. statistical studies 5. syndicated research
Last Answer : exploratory studies
Description : Niche Marketing refer to 1. A strategy that specializes in limited or unique product category 2. A strategy that specializes Niche products 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these
Last Answer : A strategy that specializes in limited or unique product category
Description : If the market share of a company is increasing 1. It is a sign of progress 2. The company must take the action to arrest the trend 3. both 1 & 2 4. neither 1 nor 2 5. None of these
Last Answer : It is a sign of progress
Description : In Banking Services, Market can be segmented on the basis of 1. Density 2. Customers 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these
Last Answer : Both 1 & 2
Description : A channel strategy that limits availability of products to a few carefully selected outlets in a given market area is called ______________ 1. Selective channel 2. Intensive channel 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these
Last Answer : Selective channel
Description : Niche Marketing refers to 1. a strategy that specializes in limited or unique product category 2. a strategy that specializes niche products 3. both 1 & 2 4. neither 1 nor 2 5. none of these
Last Answer : a strategy that specializes in limited or unique product category
Description : If the market share of a company is increasing 1. It is a sign of progress 2. The company must take the action to arrest the trend 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these
Description : Social Media Marketing allows a company to address a range of stakeholders including Customers Employees Neither A Nor B Both A & B
Last Answer : Both A & B
Description : Consider the following Statements: Indicative Planning is a feature of Mixed Economy'. Perspective Planning is used by socialist countries where each and every aspect of planning is controlled by the State. Which of the above Statement( ... B. B Only 2 C. C Both 1 and 2 D. D Neither 1 nor 2
Last Answer : A. A Only 1
Description : Shoplifting' is known as _____________ 1. theft of retail merchandise during store house 2. burglary of a house 3. Both 1 and 2 4. Neither 1 nor 2 5. None of these
Last Answer : theft of retail merchandise during store house
Description : which among the following is the most commonly used sales promotional technique in India ? 1. Price Deals 2. Refunds and Refits 3. Both 1 and 2 4. Neither 1 nor 2 5. None of these
Last Answer : Neither 1 nor 2
Description : A situation whereby market is expanded by developing new products to satisfy new consumer needs is called _____________________ 1. Market development 2. Diversification 3. Both 1 and 2 4. Neither 1 nor 2 5. None of these
Last Answer : Diversification
Description : A method, in which brand equity measured by comparing differences between the retail price of the 'brand' and the retail price of an unbranded product in the same category is called ______________ 1. brand ... premium method 3. both 1 and 2 4. neither 1 nor 2 5. price increment method
Last Answer : price premium method
Description : Marketing is _____________________ 1. consumer oriented 2. competitors oriented 3. both 1 and 2 4. neither 1 nor 2 5. none of these
Last Answer : both 1 and 2
Description : media planning includes 1. assessing lost 2. selecting the right medium 3. both 1 and 2 4. neither 1 nor 2 5. scheduling the advertizement timings
Description : 'Early adopters' are the people 1. who are opinion leaders 2. who are willing to try new ideas 3. both 1 and 2 4. neither 1 nor 2 5. none of these
Description : In 4 P model for marketing, the place relates to which aspect ? 1. Distribution 2. Production 3. Transportation 4. both 1 & 3 5. both 2 & 3
Last Answer : both 1 & 3
Description : In India advertising for ___________ is not allowed on T.V. 1. liquor 2. Cigarette 3. Both 1 and 2 4. Only 1 5. Neither 1 nor 2
Last Answer : Both 1 and 2
Description : If a firm, or a network firm, has a direct financial interest in an audit client of the firm, the self-interest threat created would be so significant no safeguard could reduce the threat to an acceptable ... that the remaining interest is no longer material. c. Either a or b d. Neither a nor b
Last Answer : Dispose of the financial interest
Description : After turning on the fluorescent lamp shown in the illustration, you note that the ends of the tube alternately glow and becomce dark without illuminating the center. The most obable cause for ... the lamp D. component 'B' contacts are opening and closing thus prohibiting sufficient current flow
Last Answer : Answer: C
Description : The illustration shows a fluorescent light fixture. The ends of the lamp alternately glow and become dark, but the tube will not light. The most probable cause is that ____________. EL-0081 ... start the lamp D. component 'B' contacts are opening and closing thus prohibiting sufficient current flow
Description : During start-up of the circuit shown in the illustration, it is noted that the ends of component 'C' alternately glow and become dark without the tube illuminating. The most probable cause ... start the lamp D. component 'B' contacts are opening and closing thus prohibiting sufficient current flow
Description : Hydraulic mean depth (Dm) for a circular pipe of diameter 'D' flowing full is 0.25 D. For a circular channel, at Dm = 0.3 D, gives the condition for the maximum (A) Flow rate (B) Mean velocity (C) Both 'a' & 'b' (D) Neither 'a' nor 'b
Last Answer : (B) Mean velocity
Description : If the catalyst pore size is small in comparison with the mean free path, collisions with the pore wall controls the process'. The diffusivity under this condition is called 'Knudsen diffusivity', which is affected by the (A) Pressure (B) Temperature (C) Both (A) & (B) (D) Neither (A) nor (B)
Last Answer : (B) Temperature
Description : Resistance to fusion of the refractory under a steady rising temperature condition is called (A) Spalling (B) Refractoriness (C) Both (A) & (B) (D) Neither (A) nor (B)
Last Answer : (B) Refractoriness
Description : At the introductory stage, distribution is __________ 1. massive 2. selective 3. neither 1 nor 2 4. wide spred 5. promotion
Last Answer : selective
Description : To make proper marketing decisions we need to be done ____________ 1. Market research 2. Financial product 3. Targeted marketing 4. Publicity 5. None of these
Last Answer : Market research
Description : The width of the frequency band which is just sufficient to ensure the transmission of information at the rate and with the quality required under a specified condition and class of emission. A. Occupied bandwidth B. Reference frequency C. Necessary bandwidth D. Frequency tolerance bandwidth
Last Answer : C. Necessary bandwidth
Description : The necessary and sufficient condition for equilibrium between two phases is (A) The concentration of each component should be same in the two phases (B) The temperature of each phase should be same ( ... the two phases (D) The chemical potential of each component should be same in the two phases
Last Answer : (D) The chemical potential of each component should be same in the two phases
Description : What is the necessary and sufficient condition for stability?
Last Answer : The necessary and sufficient condition for stability is that all of the elements in the first column of the routh array should be positive
Description : Probably the best reminder a beginning teacher might take with him into his class room is Options: A) Knowledge of one's subject is the crucial thing B) Liking children is a necessary and ... D) Learning is effective to the extent that it involves the goals and purposes of individual children
Last Answer : D) Learning is effective to the extent that it involves the goals and purposes of individual children
Description : The necessary and sufficient condition for a rational function of, T(s) to be driving point impedance of an RC network is that all poles and zeros should be
Last Answer : The necessary and sufficient condition for a rational function of, T(s) to be driving point impedance of an RC network is that all poles and zeros should be simple and and lie on the negative axis in the s -plane
Description : In the desorption of highly soluble gas from the liquid, the main resistance will be in the __________ phase. (A) Gas (B) Liquid (C) Both (A) & (B) (D) Neither (A) nor (B)
Last Answer : (B) Liquid
Description : In the absorption of ammonia in water, the main resistance to absorption is by the __________ phase. (A) Liquid (B) Gas (C) Both (A) & (B) (D) Neither (A) nor (B)
Last Answer : (B) Gas
Description : The main function of a muffle in the muffle furnace is to (A) Protect the charge from the effects of the products of combustion (B) Smooth out temperature inequalities on the combustion side of the muffle wall (C) Both (A) & (B) (D) Neither (A) nor (B)
Last Answer : (C) Both (A) & (B)
Description : In Banking Services Market can be segmented on the basis of ? 1. Density 2. Customers 3. Both 1 & 2 4. Neither 1 & 2 5. None of these
Description : When it is not necessary to call certifying writer of the document to prove the document? a) When the document is not a will b) When the document is 30 year old c) Both the A and B d) Neither A nor B
Last Answer : c) Both the A and B
Description : The main disadvantage of 'Radio' as an Advertisement medium is ____________ 1. No visual information 2. Narrow coverage 3. High cost 4. All of these 5. None of these
Last Answer : No visual information
Description : Facts means and include a) Any thing, state of things, or relation of things, capable of being perceived by the senses b) Any mental condition of which any person is conscious. c) Both the A and B d) Neither A nor B
Description : Safe condition for storage of high V.M. bituminous coal is that (A) Height of the coal heap should be < 3 metres (B) Maximum 200 tons should be stored in a heap (C) Both (A) and (B) (D) Neither (A) nor (B)
Last Answer : (C) Both (A) and (B)
Description : Fanning friction factor equation applies to the __________ fluid flow. (A) Non-isothermal condition of (B) Compressible (C) Both (A) and (B) (D) Neither (A) nor (B)
Last Answer : (D) Neither (A) nor (B)
Description : When a cohesionless soil attains quick condition, it looses (A) Shear strength (B) Bearing capacity (C) Both (a) and (b) (D) Neither (a) nor (6
Last Answer : Answer: Option C
Description : A pushdown automation M = (Q, Σ, Γ, δ, q0, z, F) is set to be deterministic subject to which of the following condition(s), for every q ∈ Q, a ∈ Σ ∪ {λ} and b ∈ Γ (s1) δ(q, a, b) contains at most one ... ) must be empty for every c ∈ Σ (A) only s1 (B) only s2 (C) both s1 and s2 (D) neither s1 nor s2
Last Answer : (C) both s1 and s2
Description : Adversarial search problems uses ____________ a) Competitive Environment b) Cooperative Environment c) Neither Competitive nor Cooperative Environment d) Only Competitive and Cooperative Environment
Last Answer : a) Competitive Environment
Description : General games involves ____________ a) Single-agent b) Multi-agent c) Neither Single-agent nor Multi-agent d) Only Single-agent and Multi-agent
Last Answer : d) Only Single-agent and Multi-agent
Description : In IEEE 802.11, a BSS with an AP is sometimes referred toas ____________. A) an ad hocarchitecture B) an infrastructurenetwork C) either (a) or (b) D) neither (a) nor (b)
Last Answer : an infrastructurenetwork
Description : For promotion under 4 P, which aspect is not taken into account ? 1. Advertisement 2. Sales Promotion 3. Sales Force 4. Public Relations 5. None of the above
Last Answer : None of the above