Sales promotion is best defined as a(n)
1. activity and / or material used as a direct
inducement to resellers, salespersons, or
consumers
2. advertising and publicity campaign
3. cyclical activity aimed at producing short-run
effects on sales
4. activity and/or material used in personal selling
5. none of these
1. activity and / or material used as a direct
inducement to resellers, salespersons, or
consumers
2. advertising and publicity campaign
3. cyclical activity aimed at producing short-run
effects on sales
4. activity and/or material used in personal selling
5. none of these