If the aim of the promotion to introduce a new consumer product is to achieve high
awareness levels, the firm will most likely make heavy use of _______ in the promotional
mix.
A)advertising.
B)sales promotion.
C)personal selling.
D)publicity.
E)public relations.
awareness levels, the firm will most likely make heavy use of _______ in the promotional
mix.
A)advertising.
B)sales promotion.
C)personal selling.
D)publicity.
E)public relations.