A firm with limited resources can compete with much larger organisations by: A)concentrating its efforts on a single segment
B)using a multi-segment targeting strategy
C)using a geographical segmentation variable
D)using multivariable segmentation
E)concentrating its efforts on the total population
B)using a multi-segment targeting strategy
C)using a geographical segmentation variable
D)using multivariable segmentation
E)concentrating its efforts on the total population