Consequences that are commonly associated with the multisegment targeting strategy are:
A)an increase in sales and a decrease in total marketing costs
B)the use of excess production capacity and a decrease in total marketing costs
C)an increase in sales and the use of excess production capacity
D)a decrease in production costs and a decrease in total marketing costs
A)an increase in sales and a decrease in total marketing costs
B)the use of excess production capacity and a decrease in total marketing costs
C)an increase in sales and the use of excess production capacity
D)a decrease in production costs and a decrease in total marketing costs