As Kathy works on the prototype of a new action
-orientated computer game module, she
is engaging in which phase of the new product development process?
A)idea generation
B)commercialisation
C)test marketing
D)screening
E)product development
-orientated computer game module, she
is engaging in which phase of the new product development process?
A)idea generation
B)commercialisation
C)test marketing
D)screening
E)product development