As Shelly looks over the literature for the new fax machine her firm is about to
introduce, she calls in the author of the material. She asks why the document says materials
are transmitted in under five seconds when the development specifications state that the
machine takes ten seconds to transmit a page. She is told that marketing just wanted to
stretch the truth a little to improve sales. This causes her to question the ----- of the people
involved.
A)moral philosophies
B)social responsibility
C)marketing orientation
D)commitment to marketing
introduce, she calls in the author of the material. She asks why the document says materials
are transmitted in under five seconds when the development specifications state that the
machine takes ten seconds to transmit a page. She is told that marketing just wanted to
stretch the truth a little to improve sales. This causes her to question the ----- of the people
involved.
A)moral philosophies
B)social responsibility
C)marketing orientation
D)commitment to marketing