Well being an iPhone owner, I can tell you that your comment about only calling three seperate people total in a given month is slightly off base. First of all, you can store up to 20 people on the favorites list. Secondly, I rarely ever even go near my actual contacts list, opting mostly for either favorites (on which i currently house 7 people) or recent calls. On top of that, any time you either lock your iphone by pressing the top button, or just leave it long enough for it to auto lock, and then come back to it, the phone allows you to pick up right where you left off, rather than return you to the home screen. Finally, whenever a call ends, it also returns you to your point of last... touch. Moral of the story is that Favorite IS speed dial because of the fact that i touch any one of up to 20 names that i've set up and it immediately calls them. I dont have to sort through a long list of contacts or do anything except touch the screen. Once. Speed Dial.