Does a ridiculous price make something seem better?

1 Answer

Answer :

It’s because you aren’t purchasing the clothes because of thise clothes themselves, if so no one would purchase a $35 plain polo when they can get it for $5. You’re purchasing the brand and the implications that come with it. You’re purchasing the feeling, image, and the coolness factor of it. Each of those companies you’ve mentioned have created an experience around their brand and that is what you are really purchasing.

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