What is expected of a advertising student's porfolio?

What is expected of a advertising student's porfolio?
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I recommend having something tangible to show prospective employers. Theoretically, you should be able to market yourself before you market for others. Having a resume with references to electronic media would be a good place to utilize your current work, but I would definitely look into creating some stuff that you can hand someone if I were you. First impressions are everything, and to show that you are on top of your work shows that you are able. Mixed media portfolios can also make you look more versatile.
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